【文章頁(yè)數(shù)】：47 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
1.Introduction
2.Literature Review
    2.1.Online shopping in China
    2.2.Online grocery shopping in China
    2.3.Trends in online business in China
    2.4.Challenges for online shopping
    2.5.Development in ecommerce in China
    2.6.Factors influencing online shopping
    2.7.Factors influencing online grocery shopping
3.Methodology and Data Collection
4.Hema’s O2O Model
    4.1.Customer loyalty model in O2O businesses
    4.2.The O2O model
    4.3.Analysis of Hema’s O2O model
5.Findings
    5.1.Findings from interview Hema Store Manager
    5.2.Findings from survey
    5.3.Findings from interviews with Hema Customers
6.Conclusion
Bibliography
Acknowledgements



本文編號(hào)：3908181