Mechanism of the Effect of Customer Trust of Vendor and Plat
發(fā)布時(shí)間：2021-04-10 08:28
當(dāng)前的技術(shù)發(fā)展為各種日常活動(dòng)提供了便利�；ヂ�(lián)網(wǎng)商務(wù)活動(dòng)是一種技術(shù)應(yīng)用。Internet是一種電子媒體,可以用于各種活動(dòng),如通信、研究和商業(yè)交易�；ヂ�(lián)網(wǎng)上的商業(yè)交易活動(dòng)被稱為電子商務(wù)。電子商務(wù)的特征包括交易雙方之間的交易,交換貨物、服務(wù)或者信息;而互聯(lián)網(wǎng)作為交易過(guò)程中的主要媒介。印度尼西亞通信信息部2013年正式登記的互聯(lián)網(wǎng)用戶達(dá)到739,571人。這一數(shù)字持續(xù)顯著增加,2018年印度尼西亞共和國(guó)通信和信息部記錄的互聯(lián)網(wǎng)用戶數(shù)據(jù)顯示有1.23億居民。這些數(shù)據(jù)被分為個(gè)人和公司。印尼互聯(lián)網(wǎng)用戶的年增長(zhǎng)率達(dá)到105%,是繼日本、印度和中國(guó)之后亞洲國(guó)家中增長(zhǎng)最快的。這些條件可以作為印尼電子商務(wù)發(fā)展的契機(jī)。隨著互聯(lián)網(wǎng)用戶數(shù)量的增加,從傳統(tǒng)的購(gòu)買到電子商務(wù),將影響人們?cè)谫?gòu)買商品和服務(wù)時(shí)的行為。在印度尼西亞,E-Shop已經(jīng)有20多個(gè)平臺(tái)。他們是來(lái)自中國(guó)的京東（JD）、Blibli、Tokopedia、Zalora等公司,他們通過(guò)提供可靠、快速、安全的選擇,以具有競(jìng)爭(zhēng)力的價(jià)格,為印尼的所有客戶帶來(lái)“讓快樂(lè)發(fā)生”的使命,為他們帶來(lái)幸福。通過(guò)使用自己的物流團(tuán)隊(duì),并得到印尼各地合作伙伴網(wǎng)絡(luò)的支持。2015年...
【文章來(lái)源】：湖南大學(xué)湖南省 211工程院校 985工程院校 教育部直屬院校
【文章頁(yè)數(shù)】：134 頁(yè)
【學(xué)位級(jí)別】：碩士
【文章目錄】：
Abstract
摘要
1 Introduction
1.1 Background
1.2 Research Questions
1.3 Research Purposes
1.4 Research Benefits
1.5 Writing Structure
2 Theoretical Analysis And Literature Review
2.1 Previous Research
2.2 E-commerce
2.3 Customer Trust
2.4 Vendor Characteristics
2.5 Platform Characteristics
2.6 Customer Participation or Behavior
3 Research Methodology
3.1 Conceptual Model and Hypothesis
3.2 Research Approach
3.3 Research Scope
3.4 Research Schedule and Place
3.5 Sample Taking Method
3.5.1 Research Population
3.5.2 Research Sample
3.6 Data Taken Methods and Procedures
3.6.1 Data Type
3.6.2 Data Source
3.6.3 Data Collecting Technique
3.7 Data Analysis
3.7.1 Data Arrangement
3.7.2 Data Processing
3.7.3 Validity Test
3.7.4 Reliability Test
3.7.5 Multiple Linier Regression
3.7.6 Correlation Coefficient（R）
3.7.7 Determination Coefficient（R2）
3.7.8 Hypothesis Test
3.7.9 Classic Assumption Test
3.8 Research Instrument and Definition Operational Variables
4 Results and Discussions
4.1 Data Respondents
4.1.1 Population and Sample Data
4.1.2 Time Collecting Data
4.1.3 Place of Origin
4.1.4 Gender
4.1.5 Education Background
4.1.6 Job Position
4.1.7 Income per Month
4.1.8 Average Length for Accessing Internet
4.1.9 The Popular Website or Platform
4.1.10 Reason for Choosing the Platform
4.1.11 Purchased Product
4.2 Variable Description
4.2.1 Variable Description Ability
4.2.2 Variable Description Benevolence
4.2.3 Variable Description Integrity
4.2.4 Variable Description Service
4.2.5 Variable Description Easy to Access
4.2.6 Variable Description Easy Transaction
4.2.7 Variable Description Safety Transaction
4.2.8 Variable Description Product Differential
4.2.9 Variable Description Vendor Trust
4.2.10 Variable Description Platform Trust
4.2.11 Variable Description Customer Commitment or Behavior
4.3 Validity Test
4.3.1 Validity Test Ability
4.3.2 Validity Test Benevolence
4.3.3 Validity Test Integrity
4.3.4 Validity Test Service
4.3.5 Validity Test Easy Access
4.3.6 Validity Test Easy Transaction
4.3.7 Validity Test Safety Transaction
4.3.8 Validity Test Product Differences
4.3.9 Validity Test Vendor Trust
4.3.10 Validity Test Platform Trust
4.3.11 Validity Test Customer Behavior or Commitment
4.4 Reliability Test
4.4.1 Reliability Test Ability
4.4.2 Reliability Test Benevolence
4.4.3 Reliability Test Integrity
4.4.4 Reliability Test Service
4.4.5 Reliability Test Easy Access
4.4.6 Reliability Test Easy Transaction
4.4.7 Reliability Test Safety Transaction
4.4.8 Reliability Test Product Differences
4.4.9 Reliability Test Vendor Trust
4.4.10 Reliability Test Platform Trust
4.4.11 Reliability Test Customer Commitment or Behavior
4.5 Multiple Linear Regression,Hypothesis Test
4.5.1 Multiple Linear Regression Ability with Trust
4.5.2 Multiple Linear Regression Benevolence with Trust
4.5.3 Multiple Linear Regression Integrity with Trust
4.5.4 Multiple Linear Regression Service with Trust
4.5.5 Multiple Linear Regression Integrity with Trust
4.5.6 Multiple Linear Regression Service with Trust
4.5.7 Multiple Linear Regressions Easy Access with Trust
4.5.8 Multiple Linear Regression Product Differences with Trust
4.5.9 Multiple Linear Regressions Easy Transaction with Trust
4.5.10 Multiple Linear Regression Easy Access with Trust
4.5.11 Multiple Linear Regression Safety Transaction with Trust
4.5.12 Multiple Linear Regression Easy Transaction with Trust
4.5.13 Multiple Linear Regression Trust with Continuity
4.5.14 Multiple Linear Regression Trust with Frequency
4.5.15 Multiple Linear Regressions Trust with Recommendation
4.5.16 Multiple Linear Regressions Trust with Priority
4.6 Hypothesis Test
4.6.1 H1a Ability of Vendor has Positive Effects on The Customer Trust
4.6.2 H1b Benevolence of Vendor has Positive Effects on The Customer Trust
4.6.3 H1c Integrity of Vendor has Positive Effects on the Customer Trust
4.6.4 H1d Service of Vendor has Positive Effects on The Customer Trust
4.6.5 H2a Easy Access of Platform has Positive Effects on the Customer Trust
4.6.6 H2b Easy Transaction of Platform has Positive Effects on The Customer Trust
4.6.7 H2c Safety Transaction of Platform has Positive Effects on The Customer Trust
4.6.8 H2d Product Differences of Platform has Positive Effects on The Customer Trust
4.6.9 Customer Trust Has Positive Effects on the Customer Purchase Behavior or Commitment
5 Conclusions and Suggestions
5.1 Conclusion
5.1.1 Conclusion Relation between Variable
5.1.2 Conclusion Validity each Variable
5.1.3 Conclusion Reliability each Variable
5.1.4 Conclusions Variable X against Variable Y
5.1.5 Conclusions Variable Y against Variable Z
5.2 Suggestion and Limitation
References
Appendix A Research Questionnaire
本文編號(hào)：3129312
【文章來(lái)源】：湖南大學(xué)湖南省 211工程院校 985工程院校 教育部直屬院校
【文章頁(yè)數(shù)】：134 頁(yè)
【學(xué)位級(jí)別】：碩士
【文章目錄】：
Abstract
摘要
1 Introduction
1.1 Background
1.2 Research Questions
1.3 Research Purposes
1.4 Research Benefits
1.5 Writing Structure
2 Theoretical Analysis And Literature Review
2.1 Previous Research
2.2 E-commerce
2.3 Customer Trust
2.4 Vendor Characteristics
2.5 Platform Characteristics
2.6 Customer Participation or Behavior
3 Research Methodology
3.1 Conceptual Model and Hypothesis
3.2 Research Approach
3.3 Research Scope
3.4 Research Schedule and Place
3.5 Sample Taking Method
3.5.1 Research Population
3.5.2 Research Sample
3.6 Data Taken Methods and Procedures
3.6.1 Data Type
3.6.2 Data Source
3.6.3 Data Collecting Technique
3.7 Data Analysis
3.7.1 Data Arrangement
3.7.2 Data Processing
3.7.3 Validity Test
3.7.4 Reliability Test
3.7.5 Multiple Linier Regression
3.7.6 Correlation Coefficient（R）
3.7.7 Determination Coefficient（R2）
3.7.8 Hypothesis Test
3.7.9 Classic Assumption Test
3.8 Research Instrument and Definition Operational Variables
4 Results and Discussions
4.1 Data Respondents
4.1.1 Population and Sample Data
4.1.2 Time Collecting Data
4.1.3 Place of Origin
4.1.4 Gender
4.1.5 Education Background
4.1.6 Job Position
4.1.7 Income per Month
4.1.8 Average Length for Accessing Internet
4.1.9 The Popular Website or Platform
4.1.10 Reason for Choosing the Platform
4.1.11 Purchased Product
4.2 Variable Description
4.2.1 Variable Description Ability
4.2.2 Variable Description Benevolence
4.2.3 Variable Description Integrity
4.2.4 Variable Description Service
4.2.5 Variable Description Easy to Access
4.2.6 Variable Description Easy Transaction
4.2.7 Variable Description Safety Transaction
4.2.8 Variable Description Product Differential
4.2.9 Variable Description Vendor Trust
4.2.10 Variable Description Platform Trust
4.2.11 Variable Description Customer Commitment or Behavior
4.3 Validity Test
4.3.1 Validity Test Ability
4.3.2 Validity Test Benevolence
4.3.3 Validity Test Integrity
4.3.4 Validity Test Service
4.3.5 Validity Test Easy Access
4.3.6 Validity Test Easy Transaction
4.3.7 Validity Test Safety Transaction
4.3.8 Validity Test Product Differences
4.3.9 Validity Test Vendor Trust
4.3.10 Validity Test Platform Trust
4.3.11 Validity Test Customer Behavior or Commitment
4.4 Reliability Test
4.4.1 Reliability Test Ability
4.4.2 Reliability Test Benevolence
4.4.3 Reliability Test Integrity
4.4.4 Reliability Test Service
4.4.5 Reliability Test Easy Access
4.4.6 Reliability Test Easy Transaction
4.4.7 Reliability Test Safety Transaction
4.4.8 Reliability Test Product Differences
4.4.9 Reliability Test Vendor Trust
4.4.10 Reliability Test Platform Trust
4.4.11 Reliability Test Customer Commitment or Behavior
4.5 Multiple Linear Regression,Hypothesis Test
4.5.1 Multiple Linear Regression Ability with Trust
4.5.2 Multiple Linear Regression Benevolence with Trust
4.5.3 Multiple Linear Regression Integrity with Trust
4.5.4 Multiple Linear Regression Service with Trust
4.5.5 Multiple Linear Regression Integrity with Trust
4.5.6 Multiple Linear Regression Service with Trust
4.5.7 Multiple Linear Regressions Easy Access with Trust
4.5.8 Multiple Linear Regression Product Differences with Trust
4.5.9 Multiple Linear Regressions Easy Transaction with Trust
4.5.10 Multiple Linear Regression Easy Access with Trust
4.5.11 Multiple Linear Regression Safety Transaction with Trust
4.5.12 Multiple Linear Regression Easy Transaction with Trust
4.5.13 Multiple Linear Regression Trust with Continuity
4.5.14 Multiple Linear Regression Trust with Frequency
4.5.15 Multiple Linear Regressions Trust with Recommendation
4.5.16 Multiple Linear Regressions Trust with Priority
4.6 Hypothesis Test
4.6.1 H1a Ability of Vendor has Positive Effects on The Customer Trust
4.6.2 H1b Benevolence of Vendor has Positive Effects on The Customer Trust
4.6.3 H1c Integrity of Vendor has Positive Effects on the Customer Trust
4.6.4 H1d Service of Vendor has Positive Effects on The Customer Trust
4.6.5 H2a Easy Access of Platform has Positive Effects on the Customer Trust
4.6.6 H2b Easy Transaction of Platform has Positive Effects on The Customer Trust
4.6.7 H2c Safety Transaction of Platform has Positive Effects on The Customer Trust
4.6.8 H2d Product Differences of Platform has Positive Effects on The Customer Trust
4.6.9 Customer Trust Has Positive Effects on the Customer Purchase Behavior or Commitment
5 Conclusions and Suggestions
5.1 Conclusion
5.1.1 Conclusion Relation between Variable
5.1.2 Conclusion Validity each Variable
5.1.3 Conclusion Reliability each Variable
5.1.4 Conclusions Variable X against Variable Y
5.1.5 Conclusions Variable Y against Variable Z
5.2 Suggestion and Limitation
References
Appendix A Research Questionnaire
本文編號(hào)：3129312
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