【摘要】：微信出版具有低成本、便捷、精準(zhǔn)、按需出版等特點(diǎn),能規(guī)避傳統(tǒng)出版中存在的風(fēng)險(xiǎn),對(duì)用戶吸引力大,凸顯微信出版的巨大優(yōu)勢(shì),可通過產(chǎn)品、廣告、品牌、OTO模式、定制出版等來盈利。但微信出版的潛在危機(jī)也不容小覷,大多數(shù)公眾號(hào)被淹沒在微信的海洋里,版權(quán)保護(hù)成難題,社會(huì)資源整合度低。微信出版需對(duì)癥下藥做更多創(chuàng)新。
[Abstract]:WeChat Publishing has the characteristics of low cost, convenience, accuracy, on-demand publishing, etc., it can avoid the risks in traditional publishing, attract users and highlight the great advantages of WeChat publishing. It can use the Oto model of products, advertisements and brands. Custom publishing, etc., to make a profit. However, the potential crisis of WeChat publishing is not to be underestimated. Most of the public numbers are submerged in the ocean of WeChat, copyright protection is a difficult problem, and social resources integration is low. WeChat Publishing needs to do more innovation for the right medicine.
【作者單位】： 河北大學(xué);北京大學(xué);
【基金】：“2016年度保定市哲學(xué)社會(huì)科學(xué)規(guī)劃課題”《媒體融合背景下微信出版的商機(jī)與危機(jī)》(課題編號(hào)2016036)成果之一
【分類號(hào)】：G230.7-F

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