本文選題：營銷組合分析 + 定價(jià)決策分析�。� 參考：《大連理工大學(xué)》2016年碩士論文

【摘要】：論文圍繞思康達(dá)公司從事多品種中高檔地毯產(chǎn)品生產(chǎn)和銷售業(yè)務(wù)運(yùn)營管理的實(shí)際需求,特別是以營銷資源分配和價(jià)格管理方面的實(shí)際需要為中心,論述了運(yùn)營信息輔助分析系統(tǒng)的軟件設(shè)計(jì)和實(shí)現(xiàn)。該系統(tǒng)的目的是面向產(chǎn)品經(jīng)理和市場業(yè)務(wù)主管的決策需求,為營銷資源管理和價(jià)格管理方面的決策提供輔助分析工具。針對(duì)上述開發(fā)目的,論文重點(diǎn)論述了以下工作。首先是該系統(tǒng)的軟件需求進(jìn)行了較為深入的分析,圍繞該公司的管理模式和營銷運(yùn)作機(jī)制,確定了該系統(tǒng)的主要功能為基礎(chǔ)信息管理、營銷組合分析、產(chǎn)品定價(jià)分析和成本信息分析。論文對(duì)每項(xiàng)功能建立了用例模型并對(duì)相應(yīng)的功能目的和處理方法進(jìn)行了較為系統(tǒng)性的闡述。其次是該軟件設(shè)計(jì)進(jìn)行了較詳細(xì)的闡述。論文說明了該軟件的整體架構(gòu)及其主要層次,然后針對(duì)數(shù)據(jù)管理層、模型管理層和視圖管理層的內(nèi)部對(duì)象的數(shù)據(jù)結(jié)構(gòu)及其算法流程等主要內(nèi)容進(jìn)行了闡述,并給出數(shù)據(jù)庫總體設(shè)計(jì)和其中部分?jǐn)?shù)據(jù)庫關(guān)系表的詳細(xì)設(shè)計(jì)說明。最后論文在軟件詳細(xì)設(shè)計(jì)的基礎(chǔ)上論述了主要功能的程序?qū)崿F(xiàn),對(duì)主要模塊中的有代表性的對(duì)象的數(shù)據(jù)結(jié)構(gòu)和程序編程方法進(jìn)行了描述,同時(shí)還闡述了針對(duì)該軟件的主要測試方法和內(nèi)容。思康達(dá)公司運(yùn)營信息輔助分析系統(tǒng)采用C#語言完成應(yīng)用服務(wù)器程序編程,通過標(biāo)準(zhǔn)SQL接口組件實(shí)現(xiàn)對(duì)關(guān)系型數(shù)據(jù)庫的訪問。該系統(tǒng)的開發(fā)和應(yīng)用對(duì)思康達(dá)公司在目前運(yùn)營管理層面亟需解決的營銷資源組合分配、產(chǎn)品定價(jià)管理、價(jià)格調(diào)整管理以及產(chǎn)品成本計(jì)量與分析測算等重要方面為其市場業(yè)務(wù)主管和產(chǎn)品經(jīng)理提供科學(xué)的信息分析和支持,因此具有重要的實(shí)用價(jià)值。
[Abstract]:This paper focuses on the practical needs of the Anaconda Co engaged in the operation and management of the production and sales of a variety of medium and high grade carpet products, especially the actual needs of the distribution of marketing resources and price management. The software design and implementation of the operation information aided analysis system are discussed. The purpose of the system is to face the product manager and the city. The decision needs of the manager of the field service provide an auxiliary analysis tool for the decision-making of marketing resource management and price management. In view of the above purpose, the paper focuses on the following work. First, the software requirements of the system are deeply analyzed, and the system is determined around the management mode and the marketing operation mechanism of the company. The main functions of the system are basic information management, marketing combination analysis, product pricing analysis and cost information analysis. The paper sets up a use case model for each function and makes a more systematic exposition of the corresponding functional purposes and processing methods. Secondly, the software design is elaborated in more detail. The paper illustrates the whole software. The main contents of the data structure and the algorithm flow in the data management layer, the model management layer and the view management layer are expounded. The overall design of the database and the detailed design of some database relational tables are also given. Finally, the paper is based on the detailed design of the software. This paper describes the program implementation of the main functions, describes the data structure and program programming methods of the representative objects in the main modules, and also expounds the main testing methods and contents for the software. The C# operation information aided analysis system is used to complete the application server programming with the C# language and through the standard. The application of the quasi SQL interface component to the relational database. The development and application of the system will be the marketing manager and product manager in the aspects of the marketing resource allocation, product pricing management, price adjustment management, product cost measurement and analysis and calculation, which are urgently needed to be solved at the current operation management level of the Anaconda Co. Providing scientific information analysis and support is of great practical value.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：TP311.52

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本文編號(hào)：2009148