本文選題：廣告投放系統(tǒng) + Java　； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：如今,廣告投放主要可分為兩種形式。第一種是線下廣告,如海報、廣告機輪播圖片、屏幕播放視頻廣告等。另一種是線上廣告,如各大網(wǎng)站通過廣告平臺投放的廣告。各種廣告投放方式都有各自的優(yōu)缺點,尤其是線下廣告。線下廣告一般是一種張貼布置的形式,位置十分靈活,但是缺點是顯而易見的,沒有目的性,互動性差,不能吸引人的注意。智能廣告投放平臺系統(tǒng)正是為了解決以上問題而出現(xiàn)的。系統(tǒng)中通過人臉識別技術(shù)獲取人群數(shù)據(jù),根據(jù)不同人的屬性數(shù)據(jù)定向投放廣告,并且返回廣告投放效果,達(dá)到更為精準(zhǔn)的投放廣告的目的。系統(tǒng)主要包括廣告投放業(yè)務(wù)管理系統(tǒng)、廣告機監(jiān)控模塊、接口服務(wù)模塊、廣告機前端模塊、大數(shù)據(jù)分析平臺五個部分。筆者在項目開發(fā)中,參與完成系統(tǒng)整體需求分析、架構(gòu)設(shè)計、詳細(xì)設(shè)計和實現(xiàn)的全過程。獨立完成廣告投放業(yè)務(wù)管理系統(tǒng)中四個子模塊和廣告機監(jiān)控模塊的架構(gòu)設(shè)計和實現(xiàn)。五個模塊功能如下:(1)統(tǒng)計分析模塊:該模塊為系統(tǒng)管理員提供訪客統(tǒng)計功能,為商家和廣告主提供投放效果分析、單條廣告效果分析功能。(2)賬戶管理模塊:為系統(tǒng)管理員提供對廣告主和商家的賬號管理功能。包括查看賬號信息、開通賬號戶、停用賬戶、修改賬戶信息。(3)投放管理模塊:該模塊為用戶提供對投放到平臺的廣告進(jìn)行管理的功能。其中包括獲取平臺中所有廣告列表、新建廣告、修改廣告。(4)計費管理模塊:該模塊為用戶提供費用查詢管理功能。其中包括返回商家分成信息、獲取分成信息明細(xì)、獲取廣告計費信息、獲取單條廣告費用明細(xì)、確認(rèn)收款五個功能。(5)廣告機監(jiān)控模塊:該模塊實現(xiàn)遠(yuǎn)程地對分布在各個不同位置的平臺中廣告機的管理。其中包括查詢廣告機的信息,修改廣告機的配置信息。系統(tǒng)使用Spring、SpringMVC、Mybatis框架為基礎(chǔ)。前端Web界面,使用VUE框架開發(fā)。業(yè)務(wù)數(shù)據(jù)存儲在MySQL數(shù)據(jù)庫中,Redis保存緩存數(shù)據(jù)。圖片儲存在分布式圖片存儲系統(tǒng)FastDFS中。Kafka保存日志數(shù)據(jù)�；贜etty框架、ZooKeeper和RabbitMQ消息隊列,搭建分布式集群監(jiān)測服務(wù)模塊,用于保證系統(tǒng)的可靠性,通過心跳方式監(jiān)控廣告機在線狀態(tài),修改廣告機的一些配置信息。
[Abstract]:Today, advertising can be mainly divided into two forms. The first is offline advertising, such as posters, advertising machines on the broadcast of pictures, and video ads on screen. The other is online advertising, such as advertising on the advertising platform. All kinds of advertising have their own advantages and disadvantages, especially under line advertising. The position of a posting arrangement is very flexible, but the shortcomings are obvious, there is no purpose, poor interaction, and can not attract people's attention. The system of intelligent advertising platform is just to solve the above problems. In the system, human data are obtained by face recognition technology, and the target is directed according to the attribute data of different people. Advertising, and return to the effect of advertising, to achieve more accurate advertising purposes. The system mainly includes advertising management system, advertising machine monitoring module, interface service module, advertising machine front end module, large data analysis platform five parts. In the project development, the participation of the overall system needs analysis, architecture The whole process of detailed design and implementation. The architecture design and implementation of four sub modules and advertising machine monitoring modules are completed independently. The functions of the five modules are as follows: (1) statistical analysis module: This module provides visitor statistics function for the system administrator and provides the analysis of the effect for the merchants and advertisers. Advertising effect analysis function. (2) account management module: to provide system administrators with the advertisers and merchants account management functions. Including checking account information, opening account accounts, disusing accounts, modifying account information. (3) launch management module: This module provides users with the management of advertising on the platform. Take all the advertising lists, new ads, and modify advertisements. (4) charge management module: This module provides the user with the cost query management function. It includes returning the business into information, obtaining information details, obtaining the advertising billing information, obtaining the details of the single advertising cost, confirming the five functions of the receipts. (5) the advertisement machine monitoring module: (5) the advertisement machine monitoring module: The module implements the management of advertising machines distributed in different locations remotely, including the information of the query advertising machine and the modification of the configuration information of the ad machine. The system is based on the Spring, SpringMVC, Mybatis framework. The front-end Web interface is developed with the VUE framework. The business data is stored in the MySQL database, and the Redis is stored in the cache number. According to the data stored in the distributed picture storage system FastDFS,.Kafka saves log data. Based on the Netty framework, ZooKeeper and RabbitMQ message queues, a distributed cluster monitoring service module is built to ensure the reliability of the system, monitor the online state of the ad machine by heartbeat, and modify some configuration information of the ad machine.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP311.52

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