本文選題：新媒體廣告 + Android機頂盒　； 參考：《北京郵電大學》2016年碩士論文

【摘要】：傳統(tǒng)傳媒廣告的局限性和信息技術(shù)的發(fā)展催生了新媒體廣告,新媒體廣告作為傳統(tǒng)媒體廣告的有效補充,能夠為企業(yè)提供更豐富的觸達用戶的途徑。在戶外和樓宇中的電子屏幕或投影上播放的廣告是新媒體廣告的一種,以展示為主,也包含一些互動的因素,以此來達到提升品牌曝光度的目的。目前的電子屏幕傳媒廣告系統(tǒng),很多還采取離線方式更新廣告素材,或采取嵌入式Linux模式實現(xiàn),開發(fā)成本高,拓展性不強且硬件性價比低。電子屏幕傳媒廣告系統(tǒng)需要一種新的模式去適應新的需求。本文從目前企業(yè)宣傳的需求分析入手,討論了現(xiàn)有電子屏幕傳媒廣告系統(tǒng)實現(xiàn)方式的不足,由此提出一種新的基于Android的播控終端系統(tǒng),將電子屏幕通過Android機頂盒接入網(wǎng)絡,就可以通過內(nèi)容管理平臺網(wǎng)站遠程管理并實現(xiàn)對所有終端的統(tǒng)一內(nèi)容發(fā)布、內(nèi)容管理、任務管理、播放監(jiān)控等,使廣告素材更新更加便捷和及時,也能對播放終端的異常做出快速的處理。本文實現(xiàn)的播控終端系統(tǒng)為企業(yè)宣傳和傳媒廣告提供一個方便地管理各廣告終端廣告播放的方式,滿足硬件性價比及拓展性的需求。本文首先分析了播控終端系統(tǒng)的需求和設(shè)計目標,由此引出播控終端系統(tǒng)的總體設(shè)計,包括硬件選擇、總體結(jié)構(gòu)、核心流程介紹和文件結(jié)構(gòu)設(shè)計;接著根據(jù)終端播放素材、控制素材、與平臺通信等主要功能將其劃分為四個模塊,即外部通信模塊、素材管理模塊、素材播放模塊和界面展示模塊,并詳細介紹了各個模塊的功能、流程和關(guān)鍵類的設(shè)計;通過功能及性能測試驗證了播控終端系統(tǒng)的實現(xiàn)符合設(shè)計目標;最后對文中工作做了總結(jié),并提出系統(tǒng)進一步的拓展和改進方向。
[Abstract]:The limitations of traditional media advertising and the development of information technology have given birth to new media advertising. As an effective supplement of traditional media advertising, new media advertising can provide a richer way for enterprises to reach users. Advertisements played on electronic screens or projections in outdoor and building areas are one of the new media advertisements, which focus on display and also include some interactive factors to achieve the purpose of increasing brand exposure. At present, many electronic screen media advertising systems also use offline way to update advertising materials, or adopt embedded Linux mode to achieve, development cost is high, expansibility is not strong and hardware performance / price ratio is low. Electronic screen media advertising system needs a new model to adapt to new needs. This paper starts with the demand analysis of the enterprise propaganda, discusses the deficiency of the existing electronic screen media advertisement system, and puts forward a new broadcast control terminal system based on Android, which connects the electronic screen to the network through the Android set-top box. Through the content management platform website remote management and the realization of all terminals of unified content distribution, content management, task management, broadcast monitoring and so on, so that advertising materials update more convenient and timely, Also can play the terminal exception to make the fast processing. The broadcast control terminal system realized in this paper provides a convenient way to manage the advertisement playing in the advertisement terminal for enterprise propaganda and media advertisement, and meets the demand of hardware performance and price ratio and expansion. This paper first analyzes the requirements and design objectives of the broadcast terminal system, and then leads to the overall design of the broadcast terminal system, including hardware selection, overall structure, core process introduction and file structure design, and then according to the terminal playback material, The main functions of controlling the material and communicating with the platform are divided into four modules, namely, the external communication module, the material management module, the material playing module and the interface display module, and the functions of each module are introduced in detail. The design of the flow and key classes; through the function and performance test to verify that the implementation of the broadcast control terminal system conforms to the design objectives. Finally, the work of the paper is summarized, and the further development and improvement direction of the system are put forward.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TP311.52;TP316

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本文編號：1950935