【摘要】：近年來(lái),隨著國(guó)內(nèi)外環(huán)境問(wèn)題日益突出、傳統(tǒng)能源日趨緊張,在環(huán)保和能源的雙層危機(jī)下,不依賴汽油和柴油、無(wú)尾氣排放的新能源汽車得到了快速發(fā)展。國(guó)內(nèi)外相繼推出新型的概念電動(dòng)汽車,使汽車的發(fā)展方向轉(zhuǎn)向概念化、個(gè)性化、科技化,汽車與人的互動(dòng)更加有趣。作為環(huán)保型汽車,走向大眾化是其未來(lái)發(fā)展的必然趨勢(shì),高端奢華的電動(dòng)汽車普及的難度較大,而經(jīng)濟(jì)實(shí)用的微型電動(dòng)汽車比較適合家庭或個(gè)人生活出行。微型電動(dòng)汽車作為短途出行的交通工具,小體量的車身能夠自如的穿梭于擁擠的車道,節(jié)省停車空間,為個(gè)人或小家庭的出行提供方便。汽車作為人們外出的代步工具從誕生到如今已有了巨大的發(fā)展,追溯汽車的發(fā)展歷史,尋找另一個(gè)角度看待汽車的演變將會(huì)引發(fā)更有價(jià)值的思考。本文試圖從市場(chǎng)細(xì)分的角度探討微型電動(dòng)汽車在女性市場(chǎng)方面的設(shè)計(jì),結(jié)合女性駕駛行為及生理、心理特征,對(duì)時(shí)下流行的微型電動(dòng)汽車進(jìn)行改良設(shè)計(jì),希望能夠滿足女性用戶的用車需求。雖然目前市場(chǎng)上已經(jīng)出現(xiàn)了少量的女性汽車,但大多偏向女性化的造型和色彩設(shè)計(jì),對(duì)女性所需駕駛功能和空間設(shè)計(jì)的并不多,筆者希望通過(guò)本文的研究能夠?yàn)槲磥?lái)的女性汽車設(shè)計(jì)進(jìn)行一定的指導(dǎo)。本文首先陳述了目標(biāo)產(chǎn)品的研究背景及研究方法與目的,探討了整篇文章的寫(xiě)作脈絡(luò)。其次,通過(guò)女性生理、心理及消費(fèi)新特征的分析,以及微型電動(dòng)汽車相關(guān)知識(shí)的掌握,了解目標(biāo)產(chǎn)品未來(lái)的發(fā)展趨勢(shì),探討符合現(xiàn)代生活和女性用戶需求的汽車產(chǎn)品。然后,結(jié)合前期的問(wèn)卷調(diào)查結(jié)果,以及汽車的造型、色彩及內(nèi)飾空間三個(gè)要素對(duì)女性購(gòu)車偏好進(jìn)行分析,進(jìn)而引發(fā)對(duì)于女性微型電動(dòng)汽車設(shè)計(jì)的思考,以期為女性汽車用戶提供人性化的關(guān)懷和體驗(yàn)。最后,將研究結(jié)果應(yīng)用于設(shè)計(jì)實(shí)踐,完成草圖設(shè)計(jì)、計(jì)算機(jī)輔助設(shè)計(jì)、效果圖制作、實(shí)物模型制作的完整設(shè)計(jì)過(guò)程。本文的研究對(duì)于女性汽車市場(chǎng)研究具有一定的參考價(jià)值,對(duì)于微型電動(dòng)汽車的發(fā)展也有一定的指導(dǎo)意義。
[Abstract]:In recent years, with the increasingly prominent environmental problems both at home and abroad, traditional energy sources are becoming increasingly tense. Under the double-layer crisis of environmental protection and energy, new energy vehicles which do not depend on gasoline and diesel fuel and no exhaust emissions have been developed rapidly. New concept electric vehicles have been put forward at home and abroad, which make the development direction of automobile turn to conceptualization, individuation, science and technology, and the interaction between cars and people is more interesting. As an environment-friendly car, it is an inevitable trend for its future development. It is difficult to popularize high-end and luxurious electric vehicles, while the economical and practical mini-electric vehicles are more suitable for family or personal life. As a means of transportation for short-distance travel, mini-electric vehicles can travel freely in crowded lanes, save parking space, and provide convenience for individuals or small families to travel. Automobile, as a substitute tool for people to go out, has made great progress since its birth. Tracing back to the development history of automobile and looking for another angle to look at the evolution of automobile will lead to more valuable thinking. This paper attempts to discuss the design of mini-electric vehicle in women's market from the point of view of market segmentation. Combining with women's driving behavior and physiological and psychological characteristics, this paper attempts to improve the design of micro-electric vehicle, which is popular nowadays. I hope to meet the needs of female users. Although a small number of women's cars have appeared in the market at present, most of them tend to be feminine in shape and color design, and there is not much design for women's driving function and space. The author hopes that the research in this paper can provide some guidance for the design of women's cars in the future. This paper first describes the research background, research methods and objectives of the target products, and probes into the writing context of the whole article. Secondly, through the analysis of the new characteristics of women's physiology, psychology and consumption, as well as the mastery of the knowledge related to micro-electric vehicles, the future development trend of the target products is understood, and the automobile products which meet the needs of modern life and female users are discussed. Then, combined with the results of the previous questionnaire, as well as the automobile modeling, color and interior space three elements to analyze the preference of women to buy cars, and then trigger the design of women's mini-electric vehicle design thinking. In order to provide women car users with humanized care and experience. Finally, the research results are applied to the design practice, complete the design process of sketch design, computer aided design, effect drawing and physical model making. The research in this paper has certain reference value for the research of women's automobile market, and also has certain guiding significance for the development of micro-electric vehicle.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：U469.72

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