本文選題：飲料設備制造業(yè) + 低碳經(jīng)濟　； 參考：《華東理工大學》2012年碩士論文

【摘要】：環(huán)境問題正成為世界性問題,并且越來越受到普遍關注。低碳經(jīng)濟被稱為第三次工業(yè)革命,其驅動力來自于全球對能源和氣候安全方面的重視。在這樣的大環(huán)境,企業(yè)的低碳綠色戰(zhàn)略即將成為主流戰(zhàn)略。 在全球和中國飲料生產設備市場上,X機械設備制造有限公司在過去幾十年內一直都是市場的領導者。由于飲料市場的方向就是X飲料機械設備制造公司業(yè)務的發(fā)展方向,針對國內飲料生產商對低碳運營的需求是不斷增長,這是X飲料機械設備制造公司難得的發(fā)展機遇。在外部環(huán)境的劇烈變化的同時,如何預測并提出應對方案,并以長期發(fā)展為方向來制定X飲料機械設備制造公司低碳戰(zhàn)略并予以貫徹執(zhí)行,建立可持續(xù)競爭優(yōu)勢并在市場上處于優(yōu)勢地位。 本文在對整個行業(yè)結構,經(jīng)營環(huán)境及X飲料機械設備制造公司內部資源能力進行詳細分析的基礎上,總結歸納了X飲料機械設備制造公司的優(yōu)勢、劣勢。提出了低碳發(fā)展戰(zhàn)略就是X飲料機械設備制造公司目前資源能力相匹配的、適合發(fā)展的業(yè)務戰(zhàn)略-能夠從容應對日益加劇的市場競爭,并鞏固競爭優(yōu)勢,保持在中國乃至全球的市場領先地位。
[Abstract]:Environmental problem is becoming a worldwide problem, and more people pay attention to it. The low-carbon economy is known as the third Industrial Revolution, driven by global attention to energy and climate security. In such a large environment, the enterprise's low-carbon green strategy will soon become the mainstream strategy. In the global and Chinese beverage production equipment market, X Machinery Manufacturing Co., Ltd. has been a market leader for the past few decades. Because the direction of beverage market is the development direction of X beverage machinery and equipment manufacturing company, the demand for low carbon operation of domestic beverage manufacturers is increasing, which is a rare development opportunity for X beverage machinery and equipment manufacturing company. At the same time of the drastic change of external environment, how to predict and put forward the countermeasures, and take the long-term development as the direction to formulate and implement the low-carbon strategy of X beverage machinery and equipment manufacturing company. Establish a sustainable competitive advantage and be in an advantageous position in the market. Based on the detailed analysis of the structure of the industry, the operating environment and the internal resource capability of the X beverage machinery and equipment manufacturing company, the advantages and disadvantages of the X beverage machinery and equipment manufacturing company are summarized in this paper. A low-carbon development strategy is put forward, which is a suitable business strategy for X beverage machinery and equipment manufacturing company, which is suitable for development, which is able to cope with the increasing market competition and consolidate the competitive advantage. To maintain the market leading position in China and even the world.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F407.4;F205

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本文編號：2015855