本文選題：產(chǎn)品識(shí)別 + 設(shè)計(jì)策略　； 參考：《湖南大學(xué)》2013年碩士論文

【摘要】：隨著我國(guó)經(jīng)濟(jì)的飛快發(fā)展以及基礎(chǔ)設(shè)施建設(shè)的巨大需求，國(guó)內(nèi)工程機(jī)械企業(yè)發(fā)展迅猛，三一重工、中聯(lián)重科、徐工集團(tuán)等一批優(yōu)秀企業(yè)在國(guó)際工程機(jī)械領(lǐng)域也占據(jù)了一席之地。在技術(shù)制造、產(chǎn)品質(zhì)量、售后服務(wù)方面已經(jīng)達(dá)到了世界先進(jìn)水平，但國(guó)內(nèi)工程機(jī)械企業(yè)在產(chǎn)品造型、品牌影響力方面相對(duì)于國(guó)際知名的巨頭企業(yè)還存在明顯差距。如今，雖然有企業(yè)已經(jīng)認(rèn)識(shí)到工業(yè)設(shè)計(jì)對(duì)于企業(yè)發(fā)展的重要性，但在設(shè)計(jì)思維、產(chǎn)品設(shè)計(jì)風(fēng)格的延續(xù)等方面還略顯稚嫩，企業(yè)內(nèi)不同產(chǎn)品的風(fēng)格和特征很難保持相對(duì)穩(wěn)定和統(tǒng)一，關(guān)鍵識(shí)別特征不夠突出，在激烈的全球化市場(chǎng)競(jìng)爭(zhēng)中無(wú)法體現(xiàn)差異性。產(chǎn)品識(shí)別是企業(yè)識(shí)別系統(tǒng)中重要的一部分，作為產(chǎn)品與品牌之間緊密的聯(lián)系點(diǎn)，對(duì)于維持企業(yè)產(chǎn)品形象的一致性、風(fēng)格的統(tǒng)一、品牌建立有良好的幫助。產(chǎn)品識(shí)別設(shè)計(jì)策略是從系統(tǒng)層面，綜合各種因素，較為全面的進(jìn)行產(chǎn)品識(shí)別設(shè)計(jì)，，使企業(yè)和設(shè)計(jì)師塑造出具有識(shí)別性的產(chǎn)品，因此，工程機(jī)械產(chǎn)品識(shí)別設(shè)計(jì)策略的研究對(duì)于正處于快速發(fā)展的國(guó)內(nèi)工程機(jī)械企業(yè)具有重要的指導(dǎo)意義。 本文結(jié)合形態(tài)語(yǔ)義學(xué)、認(rèn)知心理學(xué)等理論基礎(chǔ)，初步分析了產(chǎn)品意象、產(chǎn)品識(shí)別的概念及其關(guān)系，提出了產(chǎn)品造型識(shí)別特征群的概念；探討了工程機(jī)械產(chǎn)品的概況與特性，從影響產(chǎn)品識(shí)別設(shè)計(jì)的方面總結(jié)了工程機(jī)械產(chǎn)品設(shè)計(jì)要注重的問題；從語(yǔ)義與語(yǔ)境的角度詳細(xì)分析了工程機(jī)械產(chǎn)品形態(tài)，根據(jù)產(chǎn)品的基本要素并結(jié)合工程機(jī)械產(chǎn)品的特點(diǎn)，對(duì)工程機(jī)械產(chǎn)品案例進(jìn)行分析；從產(chǎn)品識(shí)別設(shè)計(jì)策略、工程機(jī)械產(chǎn)品的識(shí)別因素、工程機(jī)械產(chǎn)品造型的影響因素、同質(zhì)性產(chǎn)品的競(jìng)爭(zhēng)狀態(tài)和產(chǎn)品的客觀限制方面，構(gòu)建工程機(jī)械產(chǎn)品識(shí)別設(shè)計(jì)策略模型。 最后結(jié)合三一重工混凝土攪拌車運(yùn)輸車設(shè)計(jì)項(xiàng)目，將本文提出的工程機(jī)械產(chǎn)品識(shí)別設(shè)計(jì)策略的相關(guān)原則以及方法運(yùn)用到實(shí)際設(shè)計(jì)項(xiàng)目中。
[Abstract]:With the rapid development of China's economy and the huge demand for infrastructure construction, domestic engineering machinery enterprises have developed rapidly. A batch of outstanding enterprises such as Sany, ZOOMLION and Xugong Group have also occupied a place in the field of international engineering machinery. The world's advanced water has been reached in the field of technology manufacturing, product quality and after-sales service. But there is a clear gap between domestic engineering machinery enterprises in product modeling and brand influence relative to international famous giant enterprises. Nowadays, although enterprises have realized the importance of industrial design to the development of enterprises, the design thinking and the continuity of product design style are still slightly tender and different products in the enterprise. It is difficult to maintain a relatively stable and unified style and characteristics. The key identification features are not prominent enough to reflect the difference in the fierce global market competition. Product identification is an important part of the enterprise identification system. As a close contact point between the product and the brand, the product identity is consistent with the product image and the style of the enterprise. First, the brand establishment has good help. The product identification design strategy is from the system level, the comprehensive various factors, the more comprehensive product identification design, making the enterprise and the designer to shape the identification products. Therefore, the research on the design strategy of the engineering machinery product identification is for the rapid development of the domestic engineering machinery enterprises. It has important guiding significance.
This paper, based on the theoretical basis of morphological semantics and cognitive psychology, preliminarily analyzes the concept of product image, the concept of product identification and its relationship, puts forward the concept of the feature group of product modeling recognition, probes into the general situation and characteristics of the engineering machinery products, and sums up the questions that should be paid attention to from the aspects of the design of the product identification. The form of engineering machinery product is analyzed in detail from the angle of semantics and context. According to the basic elements of the product and the characteristics of the engineering machinery products, the case of the engineering machinery is analyzed. The product identification design strategy, the identification factors of the engineering machinery products, the influencing factors of the modeling of the engineering machinery products, the homogeneity product In terms of competition status and objective restriction of products, a strategic design model for construction machinery product identification is constructed.
Finally, combined with the design project of the Sany concrete mixer truck, the relevant principles and methods of the design strategy of the engineering machinery product identification are applied to the actual design project.

【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TH122

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