本文關(guān)鍵詞： 企業(yè)發(fā)展戰(zhàn)略 五力模型 SWOT 電焊機(jī)　出處：《河北工業(yè)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：電焊機(jī)被公認(rèn)為是工業(yè)生產(chǎn)領(lǐng)域的“鋼鐵縫紉機(jī)”，其產(chǎn)品廣泛應(yīng)用于工業(yè)生產(chǎn)領(lǐng)域的各個子行業(yè)，從金屬加工到汽車制造，從鐵路建設(shè)到輪船建造都離不開焊接技術(shù)和焊接設(shè)備。當(dāng)前我國的焊機(jī)行業(yè)正處于從老式硅控焊機(jī)向逆變IGBT工業(yè)焊機(jī)進(jìn)行產(chǎn)業(yè)技術(shù)升級的歷史轉(zhuǎn)型時期，國內(nèi)眾多的老式焊機(jī)廠家因技術(shù)能力不足面臨被競爭淘汰的命運，而另一部分像HW焊機(jī)公司這樣的新興焊機(jī)廠家，，始終把技術(shù)研發(fā)作為企業(yè)的核心競爭力正努力抓住歷史機(jī)遇尋求快速成長和品牌突破。 本文結(jié)合戰(zhàn)略理論的學(xué)習(xí)研究和實踐分析，對HW焊機(jī)公司的企業(yè)發(fā)展戰(zhàn)略進(jìn)行探討和研究。首先，筆者在相關(guān)企業(yè)發(fā)展戰(zhàn)略管理理論研究的指導(dǎo)下，對HW焊機(jī)公司的工業(yè)焊機(jī)制造業(yè)務(wù)所處的產(chǎn)業(yè)環(huán)境、國家宏觀環(huán)境、以及HW焊機(jī)公司內(nèi)部的資源條件進(jìn)行了梳理和分析，進(jìn)而全方位分析了企業(yè)當(dāng)前的戰(zhàn)略條件。其次，在考慮到企業(yè)處于早期創(chuàng)業(yè)階段的特殊性前提下，建議提出HW焊機(jī)公司當(dāng)前階段主要以成本領(lǐng)先戰(zhàn)略為主，待企業(yè)發(fā)展到一定規(guī)模具備了一定的企業(yè)實力后再實施差異化的競爭策略，發(fā)力高端焊機(jī)制造業(yè)和自動化焊機(jī)制造。在本文的最后章節(jié)部分，還對企業(yè)的發(fā)展戰(zhàn)略實施提出了一些具體的實施建議，供企業(yè)戰(zhàn)略實施參考。 在具體的戰(zhàn)略研究過程中本文主要使用了戰(zhàn)略管理理論中比較成熟的幾種戰(zhàn)略管理研究方法諸如五力模型分析、PEST宏觀環(huán)境分析以及SWOT分析等，在成熟的戰(zhàn)略管理理論指導(dǎo)下再結(jié)合企業(yè)的自身的實際情況和當(dāng)前企業(yè)所面臨的產(chǎn)業(yè)環(huán)境為企業(yè)提出了具體的企業(yè)發(fā)展戰(zhàn)略建議，同時本文亦可為其他工業(yè)焊割領(lǐng)域企業(yè)的戰(zhàn)略考慮提供一定的參考和借鑒。
[Abstract]:Electric welding machine is recognized as the "iron and steel sewing machine" in the field of industrial production. Its products are widely used in various sub-industries of industrial production, from metal processing to automobile manufacturing. Welding technology and welding equipment are inseparable from railway construction and ship construction. At present, the welding machine industry in China is undergoing a historical transformation from an old-style silicon controlled welding machine to an inverter IGBT industrial welding machine. Many old-fashioned welding machine manufacturers in China are facing the fate of being eliminated by competition because of lack of technical capability, while another part of emerging welder manufacturers such as HW welder Company, Technology R & D has always been regarded as the core competitiveness of enterprises and is striving to seize the historical opportunity to seek rapid growth and brand breakthrough. Based on the study and practical analysis of the strategic theory, this paper discusses and studies the enterprise development strategy of HW welder Company. Firstly, under the guidance of the related enterprise development strategy management theory, The industrial environment, national macro environment and internal resource conditions of HW welding machine company are analyzed, and the current strategic conditions of the enterprise are analyzed. Considering the particularity of the enterprise in the early stage of starting a business, it is suggested that the current stage of HW welder company should mainly focus on the cost leading strategy. When the enterprise develops to a certain scale and has a certain enterprise strength, then implement the differentiated competition strategy, develop the high-end welding machine manufacturing industry and the automation welding machine manufacturing. In the last chapter of this article, The paper also puts forward some concrete suggestions for the implementation of the development strategy of the enterprise for the reference of the implementation of the enterprise strategy. In the specific strategic research process, this paper mainly uses several mature strategic management research methods in the strategic management theory, such as five-force model analysis, pest macro-environment analysis and SWOT analysis, etc. Under the guidance of the mature strategic management theory, combined with the actual situation of the enterprise and the industrial environment that the enterprise is facing at present, the paper puts forward concrete suggestions for the enterprise to develop strategy. At the same time, this paper can also provide some reference for the strategic consideration of other industrial welding and cutting enterprises.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F272;F426.4

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