本文選題：計(jì)劃行為理論　切入點(diǎn)：滿意度　出處：《北京工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在國家提出“公交都市”的大背景之下，各大城市都在鼓勵(lì)居民采用私人交通與公共交通組合的方式出行，致力于為提高居民出行效率，為城市走綠色可持續(xù)交通開拓新道路。公共交通由于本身?xiàng)l件的限制，不可能為每個(gè)居民提供門到門的服務(wù)，自行車以其自身短距離接駁的優(yōu)勢(shì)與公共交通組合擴(kuò)大了公共交通的服務(wù)半徑，成為解決“最后一公里”問題的有效交通方式。中國許多大城市出現(xiàn)的嚴(yán)重霧霾天氣更引起了社會(huì)各界對(duì)低碳交通、綠色出行的討論，租賃自行車的零能耗、零排放、低噪音、占地少成為國內(nèi)大城市發(fā)展低碳交通的新生力，國內(nèi)部分城市比如上海、杭州、成都、深圳（蛇口）等相繼建設(shè)了租賃自行車系統(tǒng)。為了構(gòu)建“人為交通、科技交通、綠色交通”的新北京交通體系，北京市在擴(kuò)建軌道交通和快速公交的前提下，鼓勵(lì)居民采用租賃自行車與公共交通組合的方式出行。目前，北京市的租賃自行車系統(tǒng)尚處于起步階段，各項(xiàng)基礎(chǔ)設(shè)施還不夠完善，加上道路擁堵，租（還）車和換乘的不方便性等原因使得很多居民在初次采用之后就不太樂意再次使用這種組合的方式出行。居民的持續(xù)使用將決定租賃自行車系統(tǒng)能否長期延續(xù)并發(fā)揮其短距離接駁的功能，因此，有必要對(duì)居民的持續(xù)使用意向進(jìn)行研究，尋求增強(qiáng)居民持續(xù)使用意向的方法。 基于此，通過對(duì)國內(nèi)外文獻(xiàn)的梳理和總結(jié)發(fā)現(xiàn)：既有理論對(duì)租賃自行車與公共交通組合出行持續(xù)使用意向的研究還比較少。首先，在分析北京市目前租賃點(diǎn)自行車使用情況和租賃點(diǎn)自行車使用模式的基礎(chǔ)上，大致梳理出影響租賃自行車與公共交通組合出行的外部影響因素。 接著，借鑒信息系統(tǒng)、移動(dòng)閱讀、消費(fèi)品領(lǐng)域的重復(fù)購買或重復(fù)使用的研究框架，結(jié)合社會(huì)心理學(xué)的計(jì)劃行為理論和服務(wù)領(lǐng)域的服務(wù)質(zhì)量、滿意度與顧客忠誠研究成果構(gòu)建綜合的租賃自行車與公共交通組合出行持續(xù)使用意向模型。模型在前人分析的基礎(chǔ)上完善了外部因素，把外部因素分為出行者人口統(tǒng)計(jì)特性、出行特性以及交通出行環(huán)境特性三個(gè)方面。 然后，通過設(shè)計(jì)調(diào)查問卷，，利用SPSS和AMOS21.0軟件對(duì)數(shù)據(jù)進(jìn)行處理，對(duì)模型進(jìn)行了驗(yàn)證性分析。結(jié)果表明：租賃自行車服務(wù)質(zhì)量、整體滿意度、態(tài)度、主觀規(guī)范以及知覺行為控制都對(duì)持續(xù)使用意向有直接的影響效果，相對(duì)來說，主觀規(guī)范對(duì)持續(xù)使用意向的效果最顯著。 最后，在綜合模型成立的前提下，分別從出行者人口統(tǒng)計(jì)特性、出行特性以及交通出行環(huán)境特性三方面構(gòu)建了持續(xù)使用意向的多群組結(jié)構(gòu)方程模型。結(jié)果表明：對(duì)于不同類型的出行者來說，影響持續(xù)使用意向的最關(guān)鍵因素也會(huì)有所不同。從規(guī)劃、設(shè)計(jì)和管理方面為運(yùn)營商和管理者實(shí)施差別化的策略提供理論基礎(chǔ)。
[Abstract]:Against the background of the "public transport city" proposed by the state, the major cities are encouraging residents to use a combination of private and public transport to travel in order to improve their travel efficiency. Opening up new roads for green and sustainable transport in cities. Public transport cannot provide door-to-door services to every resident because of its own constraints. Bicycles have expanded the service radius of public transport because of their advantages of short distance connection and the combination of public transport. The severe haze weather in many big cities in China has led to the discussion of low-carbon transportation, green travel, zero energy consumption, zero emission, low noise of bicycle rental. Occupying less land has become a new source of low-carbon transportation in large cities in China. Some cities in the country, such as Shanghai, Hangzhou, Chengdu, Shenzhen (Shekou), have successively built bicycle rental systems. In order to build "artificial transportation, scientific and technological transport," Under the premise of expanding rail transit and bus rapid transit, the city encourages residents to use the combination of renting bicycles and public transport to travel. The rental bicycle system in Beijing is still in its infancy, the infrastructure is not perfect enough, and the roads are congested. The inconveniences of rental and transfer make many residents less willing to travel again after their first use. The continued use of the bicycle rental system will determine whether the bicycle rental system can be extended for a long time. Continue and perform its short-range connection function, Therefore, it is necessary to study the residents' sustainable use intention to find ways to enhance the residents' sustainable use intention. Based on this, through combing and summing up the domestic and foreign literature, it is found that there are few researches on the intention of sustainable use of bicycle rental and public transport combination travel in the existing theory. First of all, Based on the analysis of the current situation of bicycle use and the mode of bicycle use in rental sites in Beijing, the external factors affecting the combined travel of leased bicycles and public transport are roughly sorted out. Then, using the research framework of information system, mobile reading, consumer goods, planning behavior theory of social psychology and service quality in the field of service, we can draw lessons from the research framework of information system, mobile reading, consumer goods, etc. The research results of satisfaction and customer loyalty build a comprehensive model of the intention of sustainable use of the combination of rental bicycles and public transport. The model improves the external factors on the basis of previous analysis and divides the external factors into the demographic characteristics of travelers. Travel characteristics and travel environment characteristics of three aspects. Then, by designing the questionnaire, using SPSS and AMOS21.0 software to process the data, the model is verified and analyzed. The results show that: rental bicycle service quality, overall satisfaction, attitude, Subjective norms and perceptual behavior control have a direct impact on the intention of sustainable use, relatively speaking, subjective norms have the most significant effect on the intention of sustainable use. Finally, on the premise of the establishment of the comprehensive model, the statistical characteristics of the traveler's population are analyzed respectively. A multi-group structural equation model of continuous use intention is constructed from three aspects: travel characteristics and traffic travel environment characteristics. The results show that: for different types of travelers, The most important factors that affect the intention of sustainable use will be different. It provides a theoretical basis for operators and managers to implement differentiation strategies from the aspects of planning, design and management.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：U491.17

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