本文選題：競(jìng)爭(zhēng)戰(zhàn)略 + 環(huán)境保護(hù)�。� 參考：《蘭州大學(xué)》2015年碩士論文

【摘要】：千禧年之后,環(huán)境污染問(wèn)題日益突出,大氣污染、水體污染、土壤污染事件頻發(fā),國(guó)家也開始大力治理環(huán)境污染,從2007年起國(guó)家正式將環(huán)保支出科目納入財(cái)政預(yù)算,此后環(huán)保方面的財(cái)政支出逐年增加。霧霾天氣的增多,城市內(nèi)建設(shè)工地?fù)P塵促使政府和人們開始逐漸關(guān)注環(huán)境保護(hù)行業(yè)中的揚(yáng)塵治理領(lǐng)域。除了向道路及工地灑水外,噴灑抑塵劑成為揚(yáng)塵治理的重要手段,揚(yáng)塵治理的效果和抑塵劑的價(jià)格使得抑塵劑市場(chǎng)的競(jìng)爭(zhēng)愈加激烈。天際公司經(jīng)過(guò)20余年的發(fā)展,從最初的環(huán)保行業(yè)污水處理技術(shù)做起,經(jīng)過(guò)一系列技術(shù)革新,現(xiàn)在主營(yíng)業(yè)務(wù)為新型環(huán)保防揚(yáng)塵產(chǎn)品及其防治設(shè)。隨著揚(yáng)塵治理市場(chǎng)的逐漸擴(kuò)大,從煤炭、礦粉運(yùn)輸抑塵到城市道路、建筑工地抑塵,企業(yè)面臨市場(chǎng)競(jìng)爭(zhēng)的壓力越來(lái)越大,為了在競(jìng)爭(zhēng)激烈的揚(yáng)塵治理細(xì)分市場(chǎng)獲得更好的發(fā)展前景,一個(gè)戰(zhàn)略高度的問(wèn)題擺在了公司高管的面前：“怎樣才能在揚(yáng)塵治理行業(yè)獲得持久的競(jìng)爭(zhēng)優(yōu)勢(shì)?”本文首先介紹了戰(zhàn)略管理的相關(guān)理論基礎(chǔ),然后通過(guò)PEST模型、波特五力模型、SWOT模型分析了天際公司的內(nèi)外部環(huán)境并制定了可供公司選擇的競(jìng)爭(zhēng)戰(zhàn)略備選方案。然后,對(duì)競(jìng)爭(zhēng)方案進(jìn)行選擇,制定了競(jìng)爭(zhēng)戰(zhàn)略的具體方案。最后對(duì)天際公司競(jìng)爭(zhēng)戰(zhàn)略實(shí)施的保障和措施提出建議。
[Abstract]:After the new millennium, the problem of environmental pollution has become increasingly prominent. Air pollution, water pollution, and soil pollution have occurred frequently. The state has also begun to vigorously control environmental pollution. Since 2007, the state has formally incorporated the subject of environmental protection expenditure into its financial budget. Since then, the financial expenditure on environmental protection has increased year by year. With the increasing weather in haze, the dust from urban construction sites has prompted the government and people to pay more and more attention to the dust management in the environmental protection industry. In addition to sprinkling water on roads and construction sites, spraying dust suppressants has become an important means of dust control. The effect of dust control and the price of dust suppressants make the market competition of dust suppressants more fierce. After more than 20 years of development, Tianji Company started from the original sewage treatment technology in the environmental protection industry. After a series of technological innovations, the main business is now designed for new environmental protection and dust prevention products and their prevention and control. With the gradual expansion of the dust control market, from coal and mineral powder transportation to urban roads and construction sites to dust suppression, the pressure on enterprises to face market competition is increasing. In order to obtain a better development prospect in the market segment of dust-raising governance with fierce competition, a strategic high level question is put before the company executives: "how can we obtain a lasting competitive advantage in the dust governance industry?" This paper first introduces the theoretical basis of strategic management, and then analyzes the internal and external environment of Skyline Company by pest model, Porter five Force Model and SWOT model and formulates the competitive strategy alternatives for the company to choose. Then, the competition scheme is selected, and the specific scheme of competition strategy is formulated. Finally, some suggestions are put forward for the implementation of Skyline Company's competition strategy.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F271;X324

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本文編號(hào)：2117731