本文關(guān)鍵詞：新媒體參與環(huán)境保護及其角色定位與作用研究　出處：《南京林業(yè)大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著生態(tài)危機的加劇,環(huán)境保護成為了人們關(guān)注的重點,在新形式下如何維護生態(tài)平衡成為人類發(fā)展道路上需要面對的重點問題之一。文章分別從傳統(tǒng)媒體與新媒體兩個角度分析了媒體參與環(huán)境保護過程中所扮演的角色及作用。傳統(tǒng)媒體具有預(yù)警及法律監(jiān)督的功能,激發(fā)并推進了環(huán)境保護事業(yè)的產(chǎn)生與發(fā)展,同時,傳統(tǒng)媒體的宣傳教育功能為群眾學(xué)習(xí)環(huán)境保護理念,樹立環(huán)境保護意識提供渠道,此外,傳統(tǒng)媒體能夠利用傳統(tǒng)媒體的議程設(shè)置功能進行輿論引導(dǎo),高效聚集社會民眾力量應(yīng)對環(huán)境問題。雖然傳統(tǒng)媒體參與環(huán)境保護過程中所作的貢獻顯著,但其局限性也十分明顯,比如傳播過程中(除直播形式)時效相對滯后,傳播者與受傳者之間缺乏互動,傳播媒體通常存在著傾向性,傳播內(nèi)容保存較為困難,以及議程設(shè)置效果受到多因素的限制等。新媒體在環(huán)境保護過程中既是傳播者又是受傳者,既是篩選者又是反饋者,既是教育者又是受教育者,此外還擔任了社會趨勢新型監(jiān)測員的角色。新媒體的這種角色多重性特征為環(huán)境保護事業(yè)擴展了廣泛的群眾基礎(chǔ),創(chuàng)造了更加公平開放的輿論環(huán)境,有效破除了“知溝”現(xiàn)象,以及提供了較為準確的環(huán)境趨勢預(yù)測結(jié)果。在參與環(huán)境保護過程中需要指出新媒體在環(huán)境保護中的角色失衡現(xiàn)象越來越嚴重,具體表現(xiàn)為角色扮演不清、角色扮演沖突及角色扮演失敗。基于對新媒體新特征的研究,針對其參與環(huán)境保護中的角色扮演問題,首先需要對新媒體角色進行準確定位,然后分清新媒體角色的主次以及統(tǒng)一角色的立場,再次通過法律規(guī)范應(yīng)對角色扮演失敗的問題;最后,從綜合的角度出發(fā)逐步推進新媒體信息技術(shù)的革新。此外,為了促進新媒體參與環(huán)境保護實踐的進一步發(fā)展,完善新媒體參與環(huán)境保護的途徑,還需要充分發(fā)揮新媒體參與環(huán)境保護的作用,使新媒體與當代環(huán)境保護事業(yè)相適應(yīng),共同發(fā)揮更高效的作用。
[Abstract]:With the aggravation of ecological crisis, environmental protection has become the focus of attention. How to maintain ecological balance in the new form has become one of the key problems on the road of human development. This paper analyzes the role of media in the process of environmental protection from the perspective of traditional media and new media. Traditional media have the function of early warning and legal supervision. Stimulate and promote the emergence and development of environmental protection, at the same time, the traditional media propaganda and education function for the masses to learn the concept of environmental protection, establish environmental protection awareness to provide channels, in addition. Traditional media can make use of the agenda setting function of traditional media to guide public opinion, and effectively gather social forces to deal with environmental problems, although the traditional media participation in the process of environmental protection has made a significant contribution. But its limitation is also very obvious, for example, in the process of communication (except the form of direct broadcast), the limitation of time is relatively lagging, the communication between the communicator and the recipient is lack of interaction, the communication media is usually tendentiousness, and the content of communication is difficult to preserve. In the process of environmental protection, the new media is not only the communicator but also the recipient, the filter and the feedback, the educator and the educatee. In addition, it also acts as a new monitor of social trends. This multi-character of the role of new media has expanded the broad mass base for environmental protection and created a more equitable and open environment for public opinion. It has effectively eliminated the "knowing gap" phenomenon and provided more accurate environmental trend prediction results. In the process of participating in environmental protection, it is necessary to point out that the imbalance phenomenon of the role of new media in environmental protection is becoming more and more serious. Based on the study of the new media's new characteristics, this paper aims at the role-playing problems in the environmental protection of the new media. First of all, we need to locate the role of new media accurately, then divide the primary and secondary role of fresh media and the position of unified role, and then deal with the failure of role-playing through legal norms; In addition, in order to promote the new media to participate in the further development of environmental protection practice, improve the new media to participate in environmental protection. It is also necessary to give full play to the role of new media in environmental protection so that new media can adapt to the cause of contemporary environmental protection and jointly play a more efficient role.
【學(xué)位授予單位】：南京林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G206;X32

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