【摘要】：民用航空運(yùn)輸伴隨著航空技術(shù)的發(fā)展及市場(chǎng)需求的增加,自產(chǎn)生至今有了長(zhǎng)足的發(fā)展。民航運(yùn)輸由于其特殊的運(yùn)輸組織模式及運(yùn)輸產(chǎn)品特性,在運(yùn)營(yíng)組織,特別是票價(jià)制定方面有特殊的要求。隨著經(jīng)濟(jì)的發(fā)展,航空運(yùn)輸市場(chǎng)也在以往的基礎(chǔ)之上有了長(zhǎng)足的發(fā)展,市場(chǎng)的開(kāi)放程度進(jìn)一步加大,隨之而來(lái)的各個(gè)航空公司之間的競(jìng)爭(zhēng)也越來(lái)越激烈。票價(jià)制定作為民用航空運(yùn)輸組織的核心問(wèn)題,一直以來(lái)都受到多方面的關(guān)注。本文選取民航機(jī)票的定價(jià)問(wèn)題為研究對(duì)象,以民航機(jī)票定價(jià)的發(fā)展歷史、我國(guó)現(xiàn)行票價(jià)體制、民航運(yùn)輸?shù)男袠I(yè)特點(diǎn)、干支線(xiàn)航線(xiàn)機(jī)票定價(jià)策略異同、市場(chǎng)對(duì)民航票價(jià)的期望等為切入點(diǎn),系統(tǒng)的分析了民航定價(jià)策略的發(fā)展歷程及不足,提出了基于市場(chǎng)期望的民航票價(jià)制定策略思想,引入證券市場(chǎng)K線(xiàn)交易思想,構(gòu)建了民航票價(jià)K線(xiàn)圖,并以此為工具作為市場(chǎng)與民航運(yùn)輸企業(yè)之間進(jìn)行價(jià)格博弈的工具,將傳統(tǒng)的航空公司制定票價(jià)-旅客接受的單向票價(jià)信息流轉(zhuǎn)化為航空公司-旅客的雙向票價(jià)信息流。不僅讓票價(jià)制定系統(tǒng)更加市場(chǎng)化,同時(shí)也增加了航空公司的銷(xiāo)售收益。論文的創(chuàng)新之處在于提出了考慮市場(chǎng)對(duì)票價(jià)期望的機(jī)票價(jià)格制定策略,并結(jié)合支線(xiàn)航空市場(chǎng)特點(diǎn),利用所構(gòu)建的民航票價(jià)K線(xiàn)圖,提出了機(jī)票價(jià)格制定方案,本文的貢獻(xiàn)是將現(xiàn)有的機(jī)票價(jià)格信息單向流動(dòng)發(fā)展為乘客—航空公司之間的雙向流動(dòng),使得在運(yùn)量波動(dòng)大、受票價(jià)影響明顯的支線(xiàn)航線(xiàn)能夠根據(jù)市場(chǎng)意愿及歷史數(shù)據(jù)的統(tǒng)計(jì)分析,得出合理的機(jī)票價(jià)格,從而達(dá)到增加航空公司收益、提高支線(xiàn)航線(xiàn)客座率的目的。論文第一章介紹了相關(guān)問(wèn)題的研究背景、意義,以及關(guān)于票價(jià)制定方面的國(guó)內(nèi)外研究現(xiàn)狀,分析了機(jī)票定價(jià)的歷史及現(xiàn)狀,提出了現(xiàn)有機(jī)票定價(jià)體系的不足。第二章分析了民航運(yùn)輸業(yè)發(fā)展的特點(diǎn),闡述了中國(guó)民航市場(chǎng)的特點(diǎn)及現(xiàn)狀,指出支線(xiàn)航空作為航空業(yè)重要組成部分所面臨的機(jī)遇與挑戰(zhàn)。第三章提出了基于市場(chǎng)票價(jià)期望的民航票價(jià)制定策略思想,以支線(xiàn)航空為出發(fā)點(diǎn),將市場(chǎng)對(duì)票價(jià)的期望引入票價(jià)制定的考慮范疇,提出了考慮市場(chǎng)票價(jià)期望的票價(jià)制定方案原則。第四章根據(jù)證券市場(chǎng)K線(xiàn)圖原理,構(gòu)造了票價(jià)的K線(xiàn)圖及具體的市場(chǎng)需求函數(shù)及航空公司收益函數(shù),以票價(jià)K線(xiàn)圖為工具,研究了市場(chǎng)—航空公司之間的票價(jià)博弈關(guān)系并給出了具體算例。第五章總結(jié)了全文工作并做出了應(yīng)用展望。
[Abstract]:With the development of aviation technology and the increase of market demand, civil aviation transportation has made great progress since it came into being. Because of its special transport organization mode and transport product characteristics, civil aviation transportation has special requirements in operation organization, especially in fare setting. With the development of economy, the air transportation market has made great progress on the basis of the past, the opening degree of the market has been further enlarged, and the competition between the various airlines has become more and more fierce. As the core issue of civil aviation transportation organization, fare establishment has been paid attention to from many aspects all the time. This article selects the civil aviation ticket pricing question as the research object, takes the civil aviation ticket pricing development history, our country present fare system, the civil aviation transportation profession characteristic, the dry branch route ticket price strategy similarities and differences. This paper systematically analyzes the development course and deficiency of civil aviation pricing strategy, puts forward the strategy idea of civil aviation fare based on market expectation, and introduces the K line trading thought of securities market. A K chart of civil aviation ticket price is constructed and used as a tool for price game between the market and civil aviation transportation enterprises. The one-way fare information flow accepted by the traditional airline is transformed into the two-way fare information flow of the airline and passenger. Not only makes the fare-setting system more market-oriented, but also increases the airline's sales income. The innovation of this paper is to put forward the strategy of making air ticket price considering the market expectation of ticket price, and combining with the characteristics of regional aviation market, using the K chart of civil aviation ticket price, the paper puts forward the plan of ticket price formulation. The contribution of this paper is to develop the existing one-way flow of ticket price information into a two-way flow between passengers and airlines, which makes the volume fluctuate greatly. According to the statistical analysis of market will and historical data, the obvious influence of ticket price can get a reasonable ticket price, so as to increase the airline income and improve the passenger capacity of the regional route. The first chapter introduces the research background and significance of the related issues, as well as the domestic and foreign research status of ticket pricing, analyzes the history and current situation of ticket pricing, and points out the shortcomings of the existing ticket pricing system. The second chapter analyzes the characteristics of the development of civil aviation transportation, expounds the characteristics and current situation of China's civil aviation market, and points out the opportunities and challenges faced by regional aviation as an important part of the aviation industry. The third chapter puts forward the strategy of civil aviation fare making based on the expectation of market ticket price, taking the branch airline as the starting point, introducing the expectation of the market to the consideration of fare making. This paper puts forward the principle of pricing scheme considering the expectation of market price. In the fourth chapter, according to the principle of K chart of stock market, the paper constructs the K chart of ticket price, the specific market demand function and airline income function, and takes the K chart of ticket price as the tool. In this paper, the relationship between market and airline ticket price is studied and an example is given. The fifth chapter summarizes the full text work and makes the application prospect.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F562.6

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