【摘要】：中電電氣(南京)光伏有限公司是一家世界領(lǐng)先的高效太陽能光伏電池組件制造商,總部位于中國江蘇省南京市。本文通過對該公司現(xiàn)狀、核心競爭力及主要業(yè)績指標的分析,指出中電光伏當前處在產(chǎn)業(yè)發(fā)展的關(guān)鍵時期,制定一套可行的、長遠的發(fā)展戰(zhàn)略是企業(yè)后續(xù)發(fā)展的重要保障；通過對外部宏觀環(huán)境、所屬行業(yè)特性、業(yè)內(nèi)主要競爭對手的分析,為中電電氣(南京)光伏有限公司設(shè)計了“國際化+深入終端+技術(shù)領(lǐng)先”相結(jié)合的企業(yè)發(fā)展戰(zhàn)略。通過對企業(yè)的優(yōu)劣勢等SWOT分析,本文為提出中電光伏戰(zhàn)略發(fā)展定位是：放大技術(shù)優(yōu)勢,強化制造業(yè)；加大終端電站投資,把控市場；利用歐美雙反,創(chuàng)造市場差異；優(yōu)化人才結(jié)構(gòu),提升管理水平,構(gòu)建一套“本土化、國際化”相結(jié)合的、高效的人才梯隊。
[Abstract]:China Electric (Nanjing) Photovoltaic Co., Ltd. is a world leading manufacturer of efficient solar photovoltaic cell modules, headquartered in Nanjing, Jiangsu Province, China. Based on the analysis of the current situation, core competitiveness and main performance indicators of the company, this paper points out that CLP is in the key period of industrial development, and it is an important guarantee for the subsequent development of enterprises to formulate a set of feasible and long-term development strategy. Through the analysis of the external macro environment, the industry characteristics and the main competitors in the industry, the enterprise development strategy of "internationalized deep terminal technology leading" was designed for CLP (Nanjing) Photovoltaic Co., Ltd. By analyzing the advantages and disadvantages of SWOT, this paper puts forward the development orientation of CLP photovoltaic strategy: enlarge the advantages of technology, strengthen the manufacturing industry, increase the investment of terminal power station, control the market, make use of the European and American double negative, create the market difference; Optimize the talent structure, improve the management level, build a set of "localization, internationalization" combined, efficient talent echelon.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.61

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