本文選題：彩電行業(yè)　切入點(diǎn)：價(jià)格戰(zhàn)　出處：《天津商業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)彩電業(yè)從上世紀(jì)90年代開始頻繁出現(xiàn)價(jià)格戰(zhàn)。彩電業(yè)典型的價(jià)格戰(zhàn)與價(jià)格同盟引起了人們的廣泛關(guān)注。人們開始從產(chǎn)品差別、產(chǎn)業(yè)生命周期、市場(chǎng)集中度、廠商的生產(chǎn)規(guī)模、企業(yè)的進(jìn)入與退出壁壘、企業(yè)相互市場(chǎng)勢(shì)力等不同角度來分析價(jià)格戰(zhàn)產(chǎn)生原因。 本文首先介紹了20世紀(jì)80年代末開始的中國(guó)彩電行業(yè)的價(jià)格戰(zhàn)和價(jià)格同盟狀況。其次在中國(guó)彩電行業(yè)制度背景下建立相關(guān)的價(jià)格同盟理論模型，并利用該模型分析討論彩電行業(yè)的價(jià)格戰(zhàn)行為。借鑒和吸收合并前人的研究成果。本文所建立的家電行業(yè)價(jià)格同盟理論模型依據(jù)是Green-Porter模型，該模型是在同質(zhì)產(chǎn)品和單期博弈的基礎(chǔ)上研究合謀集團(tuán)的內(nèi)部穩(wěn)定性和外部穩(wěn)定性條件。依據(jù)《產(chǎn)品差異化、價(jià)格戰(zhàn)與合謀》理論研究與參數(shù)模擬相結(jié)合的方法，在中國(guó)彩電行業(yè)制度背景的前提下建立該行業(yè)價(jià)格同盟條件下的理論模型，并利用該模型分析彩電行業(yè)行為。 全文共分為五章。第一章主要介紹了本論文的研究背景和意義、對(duì)國(guó)外相關(guān)的文獻(xiàn)研究進(jìn)行了綜述，并對(duì)研究此項(xiàng)課題的意義進(jìn)行評(píng)述，探討了本文的研究方法和思路。第二章論述了中國(guó)彩電行業(yè)存在價(jià)格同盟和頻繁爆發(fā)價(jià)格戰(zhàn)的產(chǎn)業(yè)背景。本章先闡述了中國(guó)彩電行業(yè)的總體發(fā)展?fàn)顩r，又概述了中國(guó)彩電行業(yè)價(jià)格戰(zhàn)與價(jià)格同盟的狀況。第三章給出了一般卡特爾的基本理論。本章闡述了價(jià)格卡特爾產(chǎn)生的原因、價(jià)格卡特爾的不穩(wěn)定性，并從合謀重復(fù)作用角度分析價(jià)格卡特爾。第四章給出了基于中國(guó)彩電行業(yè)價(jià)格戰(zhàn)和價(jià)格同盟的模型分析。本章先從產(chǎn)品同質(zhì)化和產(chǎn)品差異化兩個(gè)角度概述關(guān)于價(jià)格戰(zhàn)與價(jià)格同盟的經(jīng)典模型，然后再根據(jù)中國(guó)彩電行業(yè)的行業(yè)背景，依據(jù)經(jīng)典模型構(gòu)建適合的模型，，從產(chǎn)品差異化、價(jià)格戰(zhàn)與合謀角度出發(fā)，來研究中國(guó)彩電行業(yè)價(jià)格戰(zhàn)爆發(fā)的原因。第五章是結(jié)論與政策建議。本章首先從產(chǎn)品差異化角度給出合謀破裂的原因。其次從我國(guó)現(xiàn)階段彩電行業(yè)發(fā)展?fàn)顩r出發(fā)，給予相關(guān)的政策建議。企業(yè)應(yīng)通過自主技術(shù)創(chuàng)新擴(kuò)大產(chǎn)品差別程度,從而有意識(shí)地避免價(jià)格競(jìng)爭(zhēng)所帶來的產(chǎn)業(yè)沖突問題,這也許是避免價(jià)格戰(zhàn)的正確策略。企業(yè)可加大對(duì)核心技術(shù)的研發(fā),不斷推出新產(chǎn)品或高檔產(chǎn)品,以產(chǎn)品的更新?lián)Q代來轉(zhuǎn)移消費(fèi)者對(duì)價(jià)格的注意力。企業(yè)可加大對(duì)核心關(guān)鍵技術(shù)的研發(fā),在技術(shù)能力高度化的基礎(chǔ)上,以垂直差別化為手段,不斷通過推出高檔次的新產(chǎn)品,在消費(fèi)者心中形成檔次高低不同的產(chǎn)品序列,刺激消費(fèi)者對(duì)更高質(zhì)量產(chǎn)品的追求。
[Abstract]:Since -10s, there have been frequent price wars in the color TV industry in China. The typical price wars and price alliances in the color TV industry have aroused widespread concern. People begin to focus on product differences, industry life cycle, and market concentration. The reasons of price war are analyzed from different angles, such as the scale of production, the barriers to entry and exit of enterprises, and the mutual market forces of enterprises. This paper first introduces the price war and price alliance of the color TV industry in China since the end of 1980s, and then establishes the relevant price alliance theory model under the background of the Chinese color TV industry system. The model is used to analyze and discuss the price war behavior of color TV industry. The theoretical model of price alliance in home appliance industry is based on Green-Porter model. This model is based on the homogeneous product and single-period game to study the internal and external stability conditions of collusion group. According to the theory of "product differentiation, price war and collusion" and the method of parameter simulation, the model is based on the theory of "product differentiation, price war and collusion". Under the background of Chinese color TV industry system, the theoretical model under the condition of price alliance is established, and the model is used to analyze the behavior of color TV industry. The first chapter mainly introduces the research background and significance of this paper, summarizes the relevant literature research abroad, and comments on the significance of the research. The second chapter discusses the industrial background of the price alliance and frequent price wars in China's color TV industry. This chapter first describes the overall development of China's color TV industry. Chapter three gives the basic theory of the general cartel. This chapter expounds the reason of the price cartel, the instability of the price cartel. The price cartel is analyzed from the angle of collusion and repetition. Chapter 4th gives the model analysis of price war and price alliance based on Chinese color TV industry. This chapter first summarizes the price from two angles of product homogeneity and product differentiation. The classic model of war and price alliance, Then according to the industry background of China's color TV industry, according to the classical model to build a suitable model, from the product differentiation, price war and collusion point of view, Chapter 5th is the conclusion and policy suggestion. Firstly, this chapter gives the reasons of collusion from the perspective of product differentiation. Secondly, from the current situation of the development of color TV industry in China, Enterprises should expand the degree of product differentiation through independent technological innovation so as to consciously avoid industrial conflicts caused by price competition. This may be the right strategy to avoid a price war. Companies can increase their research and development of core technologies and keep rolling out new or upscale products. Enterprises can increase the research and development of the core key technologies and, on the basis of the high level of technical capability, use vertical differentiation as a means to continuously introduce high-grade new products. In the minds of consumers the formation of different levels of product sequence, stimulate consumers to the pursuit of higher quality products.
【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.6;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 戈俏梅;對(duì)彩電價(jià)格戰(zhàn)的思考[J];安徽工業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2002年05期

2 謝偉,吳貴生,張晶;彩電產(chǎn)業(yè)的發(fā)展及其啟示[J];管理世界;1999年03期

3 王皓;;差異化產(chǎn)品價(jià)格戰(zhàn)的產(chǎn)生與擴(kuò)散機(jī)制分析[J];經(jīng)濟(jì)評(píng)論;2012年02期

本文編號(hào)：1579714