海運作為國際運輸中歷史悠久、運輸量大以及成本低廉的運輸方式,是國際貿(mào)易中最主要的運輸方式。現(xiàn)階段國際航運物流的發(fā)展隨著世界經(jīng)濟一體化的深入已經(jīng)比較成熟,國際航運市場的競爭日趨激烈,加之近年來歐美經(jīng)濟增長速度放緩,燃油、造船等成本的不斷攀升,國際集裝箱運輸市場出現(xiàn)了整體變冷的趨勢。面對不利的市場環(huán)境,航運企業(yè)的戰(zhàn)略轉(zhuǎn)型迫在眉睫,大聯(lián)盟的整合時代正在到來,全球前二十家班輪公司紛紛尋找伙伴組合戰(zhàn)略聯(lián)盟,CKHY、G6、2M、O3等聯(lián)盟陸續(xù)橫空出世。在此背景下,戰(zhàn)略管理作為企業(yè)提升核心競爭力的重要手段,其肩負著改善企業(yè)經(jīng)營水平,合理提升盈利空間,有效控制經(jīng)營成本,以及提升產(chǎn)品核心機制的重任。本文以達飛輪船航運公司（以下簡稱:達飛輪船）為研究對像,通過對本公司的發(fā)展現(xiàn)狀、戰(zhàn)略環(huán)境分析,同時結(jié)合國際航運市場的行業(yè)結(jié)構(gòu)分析,以有效挖掘出企業(yè)在發(fā)展戰(zhàn)略方面的問題,并提出行之有效的發(fā)展戰(zhàn)略。為戰(zhàn)略管理相關(guān)領(lǐng)域的實踐和研究,提供相對可靠的研究基礎(chǔ)。本文研究的內(nèi)容主要包括以下部分:首先,概述研究背景與意義并對涉及的文獻進行綜述和理論基礎(chǔ)分析,為本文的研究打下基礎(chǔ)。其次,探討達飛輪船發(fā)展現(xiàn)狀和存在問題。在對公... 

【文章來源】：廣東外語外貿(mào)大學(xué)廣東省

【文章頁數(shù)】：87 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
1 INTRODUCTION
    1.1 Research background and significance
    1.2 Research content
    1.3 Research methods
2 LITERATURE REVIEW
    2.1.Related theories
        2.1.1 Development strategy
        2.1.2 Strategy-related analysis methods and tools
    2.2 Review of related literature
3 STATUS QUO AND PROBLEMS OF CMA COMPANY
    3.1 Profile of CMA Company
    3.2 Business features and organizational structure
        3.2.1 Business model
        3.2.2 Organizational structure
    3.3 Status quo of the company's operation
    3.4 Measures implemented
4 ANALYSIS OF STRATEGIC ENVIRONMENT OF CMA COMPANY
    4.1 Macro environmental analysis of CMA Company
        4.1.1 Analysis of political environment
        4.1.2 Economic environment analysis
        4.1.3 Social environment analysis
        4.1.4 Technical environment analysis
        4.1.5 Analysis of external factor evaluation matrix
    4.2 Analysis of container shipping market and industry structure
        4.2.1 Analysis of container shipping market
        4.2.2 Analysis of industry structure of CMA Company
    4.3 Analysis of internal environment of CMA Company
        4.3.1 Value chain analysis
        4.3.2 Internal resource analysis
        4.3.3 Analysis of internal factor evaluation matrix
    4.4 Summary
5 FORMULATION OF THE DEVELOPMENT STRATEGY OF CMA COMPANY
    5.1 SWOT analysis of CMA Company
        5.1.1 Advantages
        5.1.2 Disadvantages
        5.1.3 Opportunities
        5.1.4 Challenges
    5.2 Strategic goals of CMA Company
    5.3 Positioning and selection of the company's development strategy
        5.3.1 Cost control strategy
        5.3.2 Customer development strategy
6 ANALYSIS OF THE IMPLEMENTATION PLAN OF DEVELOPMENT STRATEGY OF CMA COMPANY
    6.1 Refine cost control measures
        6.1.1 Market-oriented measures
        6.1.2 Taking port as the focus
        6.1.3 Taking container yard as the basis
        6.1.4 Taking information as the medium
        6.1.5 Taking financial services as a kind of support
    6.2 Measures of product optimization management
    6.3 Safeguard measures of company development strategy
        6.3.1 Organizational safeguard measures
        6.3.2 Human resources
        6.3.3 Corporate culture
        6.3.4 Production safety
        6.3.5 Information system
        6.3.6 Marketing
7 CONCLUSIONS
REFERENCES



本文編號：3376585