風(fēng)險(xiǎn)駕駛情境下道路廣告對(duì)駕駛?cè)俗⒁饬Φ挠绊?/H1>
發(fā)布時(shí)間：2018-01-17 17:12
本文關(guān)鍵詞：風(fēng)險(xiǎn)駕駛情境下道路廣告對(duì)駕駛?cè)俗⒁饬Φ挠绊?/strong> 出處：《昆明理工大學(xué)》2015年碩士論文 論文類型：學(xué)位論文
更多相關(guān)文章： 情感廣告 注意力 眼動(dòng)分析 制動(dòng)反應(yīng) 速度 行駛軌跡
【摘要】：國(guó)內(nèi)外交通事故成因的統(tǒng)計(jì)數(shù)據(jù)表明,駕駛?cè)俗⒁饬Ψ稚⑹且l(fā)道路交通事故的重要原因,而駕駛?cè)俗⒁饬Ψ稚⒌闹饕蚴怯绍囃馊�、物或者其它事件等引起的。道路廣告作為一種道路環(huán)境影響因素,在視覺和認(rèn)知上影響著駕駛?cè)说淖⒁饬?從而影響行車安全。因此,研究由道路廣告引起的駕駛?cè)俗⒁饬Ψ稚?分析其對(duì)行車安全的影響,對(duì)于減少駕駛?cè)俗⒁饬Ψ稚⑺l(fā)的道路交通事故具有重要意義。本課題以不同情感類型的道路廣告為切入點(diǎn),基于駕駛模擬系統(tǒng)平臺(tái)及眼動(dòng)儀,研究駕駛?cè)嗽陲L(fēng)險(xiǎn)駕駛情境下由道路廣告引起的注意力分散,重點(diǎn)分析了駕駛?cè)说淖⒁晻r(shí)間、制動(dòng)反應(yīng)、速度變化和行駛軌跡變化等,得到了對(duì)駕駛安全性影響較大的情感廣告類型,研究了模擬實(shí)驗(yàn)環(huán)境下的駕駛行為特征。具體研究?jī)?nèi)容如下：首先,結(jié)合不同領(lǐng)域?qū)V告的分類和駕駛?cè)艘曈X特性理論,分析了道路廣告與駕駛?cè)艘曈X特性之間的關(guān)系,對(duì)道路廣告按照情感內(nèi)容進(jìn)行了分類,并闡述了眼動(dòng)的形式和表征參數(shù)。其次,運(yùn)用量表評(píng)價(jià)的方法確定了研究所需的三類12個(gè)靜態(tài)情感廣告,構(gòu)建了用于實(shí)驗(yàn)測(cè)試的模擬風(fēng)險(xiǎn)駕駛情境；應(yīng)用狀態(tài)-特質(zhì)焦慮問(wèn)卷對(duì)受試者進(jìn)行了篩選；利用駕駛模擬平臺(tái)及眼動(dòng)儀,對(duì)篩選出的28名受試者進(jìn)行了模擬駕駛實(shí)驗(yàn),采集其眼動(dòng)數(shù)據(jù)和駕駛行為特征數(shù)據(jù),并對(duì)統(tǒng)計(jì)數(shù)據(jù)進(jìn)行科學(xué)分析。最后,運(yùn)用基本的統(tǒng)計(jì)分析和經(jīng)濟(jì)學(xué)分析方法相結(jié)合的方式,對(duì)駕駛?cè)俗⒁晻r(shí)間、注視區(qū)域和操縱行為進(jìn)行了分析,研究結(jié)果表明：駕駛?cè)说淖⒁晠^(qū)域在沒有外界干擾的情況下主要集中在中心區(qū)域,即安全行車最相關(guān)位置；在消極情感廣告影響下,駕駛?cè)藢?duì)廣告的注視時(shí)間和注視次數(shù)最大,兩者的均值都高于積極情感廣告和中性廣告；在積極情感廣告影響下,駕駛?cè)藢?duì)廣告的注視和掃視時(shí)間比在中性廣告下長(zhǎng),但是比在消極情感廣告下的時(shí)間短；在中性廣告影響下,駕駛?cè)撕苌僮⒁暤缆窂V告,即中性廣告對(duì)注意力的影響程度較�。慌c消極情感廣告條件相比有更低的更安全平均速度、較穩(wěn)定的行駛軌跡和在遇到風(fēng)險(xiǎn)情況時(shí)有更快的反應(yīng)時(shí)間,更能保證行車安全。本課題主要從駕駛?cè)俗⒁饬嵌瘸霭l(fā),分析駕駛?cè)嗽陲L(fēng)險(xiǎn)情境中對(duì)不同道路情感廣告的注視行為差異和對(duì)風(fēng)險(xiǎn)的操縱行為差異,得到了行車安全影響較大的情感廣告類型,研究結(jié)果有利于改善某些高風(fēng)險(xiǎn)路段的廣告設(shè)置內(nèi)容,從而有效避免由于廣告內(nèi)容對(duì)駕駛?cè)俗⒁饬Ψ稚⒁l(fā)的交通事故,從車外環(huán)境角度進(jìn)一步保證駕駛?cè)嗽谛熊囘^(guò)程中的安全性。
[Abstract]:Statistics on the causes of traffic accidents at home and abroad show that the driver's attention dispersion is an important cause of road traffic accidents, while the driver's attention is mainly caused by outsiders. Road advertising, as a road environmental factor, affects the attention of the driver visually and cognitively, thus affecting the safety of the vehicle. The study of road advertising caused by the driver's attention distraction, analysis of its impact on traffic safety. It is of great significance to reduce the road traffic accidents caused by the distraction of the driver. This topic is based on the driving simulation system platform and eye movement instrument based on different emotional types of road advertising as a starting point. This paper studies the distraction of the driver from road advertising in the context of risky driving, focusing on the analysis of the driver's fixation time, braking reaction, speed change and the change of driving trajectory. The affective advertising type which has a great influence on driving safety is obtained. The characteristics of driving behavior in the simulated experimental environment are studied. The specific research contents are as follows: first of all. Combined with the classification of advertisements in different fields and the theory of driver's visual characteristics, this paper analyzes the relationship between road advertisements and drivers' visual characteristics, and classifies road advertisements according to emotional content. The form and characterization parameters of eye movement are expounded. Secondly, the three kinds of 12 static emotional advertisements are determined by using the method of scale evaluation, and the simulated risk driving situation for the experimental test is constructed. State-trait anxiety questionnaire was used to screen the subjects. Using the driving simulation platform and eye movement instrument, 28 subjects were selected to carry on the simulation driving experiment, collected the eye movement data and the driving behavior characteristic data, and carried on the scientific analysis to the statistical data. By combining the basic statistical analysis with the economic analysis, this paper analyzes the fixation time, the fixation area and the manipulation behavior of the driver. The results show that the focus area of the driver is mainly in the central area, that is, the most relevant position of safe driving, without outside disturbance. Under the influence of negative affective advertising, the attention time and the number of fixation of the driver to the advertisement are the largest, both of which are higher than the positive emotional advertisement and neutral advertisement. Under the influence of positive affective advertising, the time of watching and scanning the advertisement is longer than that under the neutral advertisement, but shorter than that under the negative emotion advertisement. Under the influence of neutral advertisement, the driver seldom pays attention to the road advertisement, that is, the influence of neutral advertisement on attention is small; Compared with negative emotional advertising conditions, there is a lower average safe speed, a more stable track and a faster response time in the event of a risk. From the perspective of driver's attention, this paper analyzes the differences of watching behavior and manipulating behavior of drivers to different road emotional advertisements in the risk situation. The result of the study is helpful to improve the content of advertising in some high risk road sections. Therefore, the traffic accidents caused by the distraction of the driver's attention can be avoided effectively, and the safety of the driver in the driving process can be further ensured from the point of view of the external environment of the vehicle.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：U491.25
【參考文獻(xiàn)】
相關(guān)期刊論文 前2條
1 黃麗,楊廷忠,季忠民;正性負(fù)性情緒量表的中國(guó)人群適用性研究[J];中國(guó)心理衛(wèi)生雜志;2003年01期
2 張曉琴,孫桂華,任夢(mèng);道路交通事故與駕駛員心理素質(zhì)的研究[J];職業(yè)與健康;1999年12期
相關(guān)碩士學(xué)位論文 前3條
1 張顯勇;眼動(dòng)儀注視點(diǎn)定位技術(shù)研究[D];西安電子科技大學(xué);2011年
2 方鼎;汽車駕駛員動(dòng)態(tài)視認(rèn)性的試驗(yàn)研究[D];長(zhǎng)安大學(xué);2005年
3 杜姍姍;高速公路廣告牌對(duì)駕駛員視覺影響的研究[D];長(zhǎng)安大學(xué);2007年
，
本文編號(hào)：1437173
本文鏈接：http://sikaile.net/kejilunwen/daoluqiaoliang/1437173.html
本文關(guān)鍵詞：風(fēng)險(xiǎn)駕駛情境下道路廣告對(duì)駕駛?cè)俗⒁饬Φ挠绊?/strong> 出處：《昆明理工大學(xué)》2015年碩士論文 論文類型：學(xué)位論文
更多相關(guān)文章： 情感廣告 注意力 眼動(dòng)分析 制動(dòng)反應(yīng) 速度 行駛軌跡
【摘要】：國(guó)內(nèi)外交通事故成因的統(tǒng)計(jì)數(shù)據(jù)表明,駕駛?cè)俗⒁饬Ψ稚⑹且l(fā)道路交通事故的重要原因,而駕駛?cè)俗⒁饬Ψ稚⒌闹饕蚴怯绍囃馊�、物或者其它事件等引起的。道路廣告作為一種道路環(huán)境影響因素,在視覺和認(rèn)知上影響著駕駛?cè)说淖⒁饬?從而影響行車安全。因此,研究由道路廣告引起的駕駛?cè)俗⒁饬Ψ稚?分析其對(duì)行車安全的影響,對(duì)于減少駕駛?cè)俗⒁饬Ψ稚⑺l(fā)的道路交通事故具有重要意義。本課題以不同情感類型的道路廣告為切入點(diǎn),基于駕駛模擬系統(tǒng)平臺(tái)及眼動(dòng)儀,研究駕駛?cè)嗽陲L(fēng)險(xiǎn)駕駛情境下由道路廣告引起的注意力分散,重點(diǎn)分析了駕駛?cè)说淖⒁晻r(shí)間、制動(dòng)反應(yīng)、速度變化和行駛軌跡變化等,得到了對(duì)駕駛安全性影響較大的情感廣告類型,研究了模擬實(shí)驗(yàn)環(huán)境下的駕駛行為特征。具體研究?jī)?nèi)容如下：首先,結(jié)合不同領(lǐng)域?qū)V告的分類和駕駛?cè)艘曈X特性理論,分析了道路廣告與駕駛?cè)艘曈X特性之間的關(guān)系,對(duì)道路廣告按照情感內(nèi)容進(jìn)行了分類,并闡述了眼動(dòng)的形式和表征參數(shù)。其次,運(yùn)用量表評(píng)價(jià)的方法確定了研究所需的三類12個(gè)靜態(tài)情感廣告,構(gòu)建了用于實(shí)驗(yàn)測(cè)試的模擬風(fēng)險(xiǎn)駕駛情境；應(yīng)用狀態(tài)-特質(zhì)焦慮問(wèn)卷對(duì)受試者進(jìn)行了篩選；利用駕駛模擬平臺(tái)及眼動(dòng)儀,對(duì)篩選出的28名受試者進(jìn)行了模擬駕駛實(shí)驗(yàn),采集其眼動(dòng)數(shù)據(jù)和駕駛行為特征數(shù)據(jù),并對(duì)統(tǒng)計(jì)數(shù)據(jù)進(jìn)行科學(xué)分析。最后,運(yùn)用基本的統(tǒng)計(jì)分析和經(jīng)濟(jì)學(xué)分析方法相結(jié)合的方式,對(duì)駕駛?cè)俗⒁晻r(shí)間、注視區(qū)域和操縱行為進(jìn)行了分析,研究結(jié)果表明：駕駛?cè)说淖⒁晠^(qū)域在沒有外界干擾的情況下主要集中在中心區(qū)域,即安全行車最相關(guān)位置；在消極情感廣告影響下,駕駛?cè)藢?duì)廣告的注視時(shí)間和注視次數(shù)最大,兩者的均值都高于積極情感廣告和中性廣告；在積極情感廣告影響下,駕駛?cè)藢?duì)廣告的注視和掃視時(shí)間比在中性廣告下長(zhǎng),但是比在消極情感廣告下的時(shí)間短；在中性廣告影響下,駕駛?cè)撕苌僮⒁暤缆窂V告,即中性廣告對(duì)注意力的影響程度較�。慌c消極情感廣告條件相比有更低的更安全平均速度、較穩(wěn)定的行駛軌跡和在遇到風(fēng)險(xiǎn)情況時(shí)有更快的反應(yīng)時(shí)間,更能保證行車安全。本課題主要從駕駛?cè)俗⒁饬嵌瘸霭l(fā),分析駕駛?cè)嗽陲L(fēng)險(xiǎn)情境中對(duì)不同道路情感廣告的注視行為差異和對(duì)風(fēng)險(xiǎn)的操縱行為差異,得到了行車安全影響較大的情感廣告類型,研究結(jié)果有利于改善某些高風(fēng)險(xiǎn)路段的廣告設(shè)置內(nèi)容,從而有效避免由于廣告內(nèi)容對(duì)駕駛?cè)俗⒁饬Ψ稚⒁l(fā)的交通事故,從車外環(huán)境角度進(jìn)一步保證駕駛?cè)嗽谛熊囘^(guò)程中的安全性。
[Abstract]:Statistics on the causes of traffic accidents at home and abroad show that the driver's attention dispersion is an important cause of road traffic accidents, while the driver's attention is mainly caused by outsiders. Road advertising, as a road environmental factor, affects the attention of the driver visually and cognitively, thus affecting the safety of the vehicle. The study of road advertising caused by the driver's attention distraction, analysis of its impact on traffic safety. It is of great significance to reduce the road traffic accidents caused by the distraction of the driver. This topic is based on the driving simulation system platform and eye movement instrument based on different emotional types of road advertising as a starting point. This paper studies the distraction of the driver from road advertising in the context of risky driving, focusing on the analysis of the driver's fixation time, braking reaction, speed change and the change of driving trajectory. The affective advertising type which has a great influence on driving safety is obtained. The characteristics of driving behavior in the simulated experimental environment are studied. The specific research contents are as follows: first of all. Combined with the classification of advertisements in different fields and the theory of driver's visual characteristics, this paper analyzes the relationship between road advertisements and drivers' visual characteristics, and classifies road advertisements according to emotional content. The form and characterization parameters of eye movement are expounded. Secondly, the three kinds of 12 static emotional advertisements are determined by using the method of scale evaluation, and the simulated risk driving situation for the experimental test is constructed. State-trait anxiety questionnaire was used to screen the subjects. Using the driving simulation platform and eye movement instrument, 28 subjects were selected to carry on the simulation driving experiment, collected the eye movement data and the driving behavior characteristic data, and carried on the scientific analysis to the statistical data. By combining the basic statistical analysis with the economic analysis, this paper analyzes the fixation time, the fixation area and the manipulation behavior of the driver. The results show that the focus area of the driver is mainly in the central area, that is, the most relevant position of safe driving, without outside disturbance. Under the influence of negative affective advertising, the attention time and the number of fixation of the driver to the advertisement are the largest, both of which are higher than the positive emotional advertisement and neutral advertisement. Under the influence of positive affective advertising, the time of watching and scanning the advertisement is longer than that under the neutral advertisement, but shorter than that under the negative emotion advertisement. Under the influence of neutral advertisement, the driver seldom pays attention to the road advertisement, that is, the influence of neutral advertisement on attention is small; Compared with negative emotional advertising conditions, there is a lower average safe speed, a more stable track and a faster response time in the event of a risk. From the perspective of driver's attention, this paper analyzes the differences of watching behavior and manipulating behavior of drivers to different road emotional advertisements in the risk situation. The result of the study is helpful to improve the content of advertising in some high risk road sections. Therefore, the traffic accidents caused by the distraction of the driver's attention can be avoided effectively, and the safety of the driver in the driving process can be further ensured from the point of view of the external environment of the vehicle.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：U491.25
【參考文獻(xiàn)】
相關(guān)期刊論文 前2條
1 黃麗,楊廷忠,季忠民;正性負(fù)性情緒量表的中國(guó)人群適用性研究[J];中國(guó)心理衛(wèi)生雜志;2003年01期
2 張曉琴,孫桂華,任夢(mèng);道路交通事故與駕駛員心理素質(zhì)的研究[J];職業(yè)與健康;1999年12期
相關(guān)碩士學(xué)位論文 前3條
1 張顯勇;眼動(dòng)儀注視點(diǎn)定位技術(shù)研究[D];西安電子科技大學(xué);2011年
2 方鼎;汽車駕駛員動(dòng)態(tài)視認(rèn)性的試驗(yàn)研究[D];長(zhǎng)安大學(xué);2005年
3 杜姍姍;高速公路廣告牌對(duì)駕駛員視覺影響的研究[D];長(zhǎng)安大學(xué);2007年
，本文編號(hào)：1437173
本文鏈接：http://sikaile.net/kejilunwen/daoluqiaoliang/1437173.html
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