本文關鍵詞：泉州閩運的發(fā)展戰(zhàn)略研究　出處：《華僑大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 交通運輸 運輸企業(yè) 發(fā)展戰(zhàn)略

【摘要】：改革開放以來,我國的道路運輸業(yè)取得了長足進步。交通基礎設施越來越完善、越來越便利人們的生活,從高速到高鐵,再到輕軌和機場都在以極快的速度建設并向前發(fā)展,可以說不斷的呈現(xiàn)出網(wǎng)絡化的特征,也具有極為明顯的立體性,滴滴、專車等移動網(wǎng)約車平臺的噴井化,傳統(tǒng)國有道路運輸客運企業(yè)與鐵路、民航、網(wǎng)約車之間的競爭日趨白熱化,往日分光難現(xiàn),發(fā)展前景堪憂。泉州閩運作為泉州市規(guī)模最大的道路客運企業(yè),伴隨高鐵的普及和全面推廣應用、旅客量下滑越來越快,而私家車對應的保有量則是呈現(xiàn)飛速增長的態(tài)勢,同時同行間的激烈競爭、互聯(lián)網(wǎng)+時代下科技公司的插足跨界,在如此新形勢和新挑戰(zhàn)下,應如何向規(guī)模化、規(guī)范化、多元化企業(yè)方向轉(zhuǎn)型發(fā)展,是丞待解決的一大課題。本文以企業(yè)戰(zhàn)略管理的基本理論為基礎,通過對泉州閩運發(fā)展歷史背景、外部環(huán)境、內(nèi)部環(huán)境分析,借助諸多數(shù)據(jù)、實證以及信息和鐵路、公路與民航的整體發(fā)展情況進行比對,并從企業(yè)自身在不同歷史時期的經(jīng)營數(shù)據(jù)出發(fā)予以比較,運用SWOT分析法系統(tǒng)地分析了泉州閩運的優(yōu)勢、劣勢、機會和威脅,找出企業(yè)的核心競爭力和存在的問題,基于保證長遠發(fā)展的目的考量,相信企業(yè)一定要轉(zhuǎn)變發(fā)展戰(zhàn)略,從原來的增長型轉(zhuǎn)變?yōu)槎嘣�。最終根據(jù)企業(yè)戰(zhàn)略管理相關理論和泉州閩運存在的現(xiàn)實問題,為未來戰(zhàn)略的發(fā)展走向、發(fā)展模式予以確定,同時根據(jù)業(yè)務模塊進行經(jīng)營戰(zhàn)略以及實施措施的具體制定,并給予對應的實施保障。本研究于泉州閩運這一處在轉(zhuǎn)型發(fā)展階段的企業(yè)來講,實際意義非常明顯,于相同行業(yè)的其他經(jīng)營主體來講,在發(fā)展過程中,同樣有參考價值。
[Abstract]:Since the reform and opening up, China's road transport industry has made considerable progress. Transport infrastructure is becoming more and more perfect, more and more convenient for people to live, from high-speed to high-speed rail. Then to the light rail and airport are building and developing at a very fast speed, can be said to continue to show the characteristics of networking, but also has a very obvious three-dimensional, DiDi, special car and other mobile network ride-sharing platform spray well. The competition between the traditional state-owned road transport passenger transport enterprises and railway, civil aviation, network ride-sharing is becoming more and more intense, and it is difficult to share light in the past, so the development prospect is worrying. Quanzhou Fujian is the largest road passenger transport enterprise in Quanzhou. With the popularity and comprehensive application of high-speed rail, passenger volume is declining more and more rapidly, while the corresponding private car ownership is showing a rapid growth trend, while the fierce competition among peers. In the Internet era, the technology companies cross the border, in such a new situation and new challenges, how to scale, standardization, diversification of enterprises in the direction of transformation and development. Based on the basic theory of enterprise strategic management, this paper analyzes the historical background, external environment and internal environment of Quanzhou Minyun by means of a lot of data. Empirical and information and railway, highway and civil aviation development of the overall situation compared, and from the enterprise in different historical periods of business data to compare. This paper systematically analyzes the advantages, disadvantages, opportunities and threats of Quanzhou Fujian Movement by using SWOT analysis method, and finds out the core competitiveness and existing problems of the enterprises, considering the purpose of ensuring long-term development. It is believed that enterprises must change their development strategy from the original growth type to diversification. Finally according to the relevant theories of enterprise strategic management and the practical problems existing in Quanzhou Fujian Movement the development trend of the future strategy will be taken. The development model is determined, at the same time according to the business module business strategy and implementation measures of the specific formulation, and give corresponding implementation protection. This study in Quanzhou Minyun in the transformation and development stage of the enterprise. The actual meaning is very obvious, in the same industry other management main body, in the development process, also has the reference value.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F272;F542.6

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