【摘要】：A鄉(xiāng)是宜賓市珙縣下轄的一個(gè)鄉(xiāng)級(jí)行政區(qū),在經(jīng)濟(jì)結(jié)構(gòu)上是純農(nóng)業(yè)鄉(xiāng)。在A鄉(xiāng)的地區(qū)生產(chǎn)總值中,種植業(yè)、蠶桑、畜牧業(yè)、勞務(wù)輸出等處于本鄉(xiāng)支柱產(chǎn)業(yè)地位,其中第一產(chǎn)業(yè)(即農(nóng)林牧副漁業(yè))仍占據(jù)最大份額。盡管A鄉(xiāng)在過去的多年間保持了較快的經(jīng)濟(jì)發(fā)展速度,但考慮到目前農(nóng)村承包制下小農(nóng)生產(chǎn)的規(guī)模劣勢(shì),以及受到土地面積難以擴(kuò)大的限制,單純的粗放式農(nóng)業(yè)生產(chǎn)經(jīng)營難以適應(yīng)未來的發(fā)展趨勢(shì),應(yīng)居安思危,提前進(jìn)行產(chǎn)業(yè)布局與規(guī)劃,防患于未然。A鄉(xiāng)需要從政府層面構(gòu)建一套完善的長期發(fā)展戰(zhàn)略,促使本鄉(xiāng)農(nóng)業(yè)向更加現(xiàn)代、更加符合城鎮(zhèn)化進(jìn)程中消費(fèi)者需求趨勢(shì)的方向發(fā)展。 綠色產(chǎn)業(yè)是指在生產(chǎn)過程中不對(duì)環(huán)境產(chǎn)生污染或只有極少污染,而其生產(chǎn)的產(chǎn)品和服務(wù)同時(shí)具備社會(huì)效益和生態(tài)效益雙重特征的企業(yè)或者產(chǎn)業(yè)群的集合。綠色產(chǎn)業(yè)發(fā)展戰(zhàn)略是指以綠色產(chǎn)業(yè)作為社會(huì)經(jīng)濟(jì)發(fā)展的主導(dǎo)產(chǎn)業(yè)和競爭優(yōu)勢(shì)產(chǎn)業(yè),通過在生產(chǎn)過程中不產(chǎn)生污染以及生產(chǎn)結(jié)果的綠色安全性,來提高產(chǎn)品的附加值,并提升人與自然的和諧程度。 本文通過對(duì)文獻(xiàn)的研究和對(duì)A鄉(xiāng)的實(shí)地調(diào)查,獲取了大量的一手資料,并進(jìn)行了深入分析。筆者系統(tǒng)、全面的研究戰(zhàn)略管理理論和綠色產(chǎn)業(yè)的相關(guān)知識(shí),綜合運(yùn)用這些知識(shí)來構(gòu)成本文的研究體系。在行文中,本文研究遵循“是什么”、“為什么”、“如何做”的思路,從戰(zhàn)略管理流程的角度來看,即戰(zhàn)略分析、戰(zhàn)略選擇、戰(zhàn)略實(shí)施的過程。 在第二章和第三章,筆者在閱讀了國內(nèi)外眾多相關(guān)文獻(xiàn)、梳理了相關(guān)理論的基礎(chǔ)上,界定出綠色產(chǎn)業(yè)是什么,A鄉(xiāng)的綠色產(chǎn)業(yè)包括什么,存在什么問題。 第四章從A鄉(xiāng)發(fā)展外部環(huán)境和內(nèi)部的資源能力兩方面分別進(jìn)行分析,梳理其采用綠色產(chǎn)業(yè)戰(zhàn)略作為未來的主要戰(zhàn)略的機(jī)遇與威脅、優(yōu)勢(shì)與劣勢(shì),并使用SWOT分析法進(jìn)行綜述。這部分從戰(zhàn)略管理的流程上來說,是戰(zhàn)略分析的過程。 第五章中,首先進(jìn)行了戰(zhàn)略選擇的過程,即本文認(rèn)為綠色產(chǎn)業(yè)發(fā)展戰(zhàn)略是A鄉(xiāng)發(fā)展戰(zhàn)略的最佳選擇。在前文研究的基礎(chǔ)上,筆者對(duì)A鄉(xiāng)綠色產(chǎn)業(yè)發(fā)展戰(zhàn)略如何實(shí)施進(jìn)行了細(xì)致的分析：產(chǎn)業(yè)布局、發(fā)展模式、政策建議。這部分從戰(zhàn)略管理的流程上來說,是戰(zhàn)略實(shí)施的過程。 第六章對(duì)全文進(jìn)行了總結(jié),得出結(jié)論,指出本文存在的局限,并對(duì)未來的研究提出展望。
[Abstract]:A township is under the jurisdiction of Yibin County, a township-level administrative region, in economic structure is purely agricultural township. In the GDP of A Township, planting, sericulture, animal husbandry and labor export are the mainstay industries in this village, among which the primary industry (that is, agriculture, forestry, animal husbandry and by-fishery industry) still occupies the largest share. Although Township A has maintained a relatively rapid economic growth rate over the past many years, given the current disadvantage of smallholder production under the rural contract system and the constraints of the difficult expansion of the land area, Simple extensive agricultural production and management is difficult to adapt to the development trend in the future. Therefore, we should be vigilant, carry out industrial layout and planning ahead of time, prevent trouble in the early stages. A Township needs to build a set of perfect long-term development strategy from the government level. To promote the rural agriculture to more modern, more in line with the trend of consumer demand in the process of urbanization in the direction of development. Green industry is a collection of enterprises or industrial clusters which do not pollute the environment or only produce little pollution in the process of production, and the products and services they produce have the dual characteristics of social and ecological benefits at the same time. Green industry development strategy refers to green industry as the leading industry and competitive advantage industry in social and economic development. It can improve the added value of products by not producing pollution and green safety of production results. And enhance the harmony between man and nature. Through the research of literature and the field investigation of A Township, this paper obtains a lot of primary data and makes a deep analysis. The author systematically studies the strategic management theory and the related knowledge of green industry, and synthetically applies these knowledge to form the research system of this paper. In this paper, we study the thinking of "what is", "why" and "how to do". From the point of view of strategic management process, that is, the process of strategic analysis, strategic choice and strategic implementation. In the second and third chapters, the author has read many domestic and foreign related literature, combed the related theories, defined what green industry is, what green industry in A Township includes, and what problems exist. The fourth chapter analyzes the external environment and the internal resource capacity of A Township, combing the opportunities and threats, advantages and disadvantages of adopting the green industry strategy as the main strategy in the future, and using the SWOT analysis method to summarize it. This part from the strategic management process, is the process of strategic analysis. In the fifth chapter, the process of strategic choice is first carried out, that is, the green industry development strategy is the best choice of A township development strategy. On the basis of the previous research, the author makes a detailed analysis of how to carry out the green industry development strategy in A Township: industrial layout, development model, and policy suggestions. This part from the strategic management process, is the process of strategic implementation. The sixth chapter summarizes the full text, draws a conclusion, points out the limitations of this paper, and puts forward a prospect for future research.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F127;X38

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