【摘要】：青銅紋樣作為中國傳統紋樣中的一個分支,其本身的創(chuàng)作理念、文化精神是其承載的文化價值的拓展。它誕生于古老的封建奴隸制社會,代表當時社會環(huán)境下的政治、經濟、科技、文化和宗教信仰,反映了豐富的文化內涵。在現代包裝設計中使用青銅紋樣,不僅可以美化產品包裝的外觀,還可以給產品增加文化內涵,提升產品的商業(yè)價值。 本文重點章節(jié)共分三個部分： 第一部分：青銅紋樣在包裝設計中的體現。從青銅紋樣在現代包裝設計中的應用為論點,立足于現代包裝設計的角度,從青銅紋樣的文化表征、類別、特征、應用價值等角度分析、研究其對現代包裝設計的影響。 第二部分：青銅紋樣的應用方法。從包裝的材料、構圖、色彩三個切入點將青銅紋樣帶入現代包裝設計,論證將青銅紋樣應用于包裝設計的手段。同時,用市場調查收集的案例舉例說明、分析現代包裝設計應用青銅紋樣的局限性。 第三部分：青銅紋樣在現代包裝設計中的應用前景。根據市場調查搜集得到的案例整理歸現狀,再對在現代包裝設計中出現紋樣的抽象化、符號藝術化、移植與嫁接、以人為本的四個趨勢進行分析推測,得出結論。 本文以現代包裝設計的角度對青銅紋樣在當中體現的文化表征、應用價值及深遠影響進行理論研究,并結合實際案例對青銅紋樣在現代包裝設計中的具體應用進行探討,嘗試提出應用規(guī)律與局限性,再從實際出發(fā),結合現狀推測出青銅紋樣在現代包裝設計中應用的趨勢。針對市場上出現的較典型的包裝設計案例進行分析,實事求是,總結出其中應用規(guī)律。 文章指出設計師應該全面考慮青銅紋樣的優(yōu)點與弊端,設計出更多具有中國特色的現代包裝作品。
[Abstract]:Bronze pattern, as a branch of Chinese traditional pattern, its own creative concept and cultural spirit is the expansion of its cultural value. It was born in the ancient feudal slavery society, representing the political, economic, scientific and technological, cultural and religious beliefs in the social environment at that time, and reflecting the rich cultural connotation. The use of bronze patterns in modern packaging design can not only beautify the appearance of product packaging, but also add cultural connotation to the product and enhance the commercial value of the product. The key chapter of this paper is divided into three parts: the first part: the embodiment of bronze pattern in packaging design. From the point of view of the application of bronze pattern in modern packaging design, based on the point of view of modern packaging design, this paper analyzes the cultural representation, category, characteristics and application value of bronze pattern, and studies its influence on modern packaging design. The second part: the application method of bronze pattern. From the material, composition and color of packaging, bronze patterns are brought into modern packaging design, and the means of applying bronze patterns to packaging design are demonstrated. At the same time, the limitations of bronze patterns in modern packaging design are analyzed with examples collected by market research. The third part: the application prospect of bronze pattern in modern packaging design. According to the present situation of the cases collected by market investigation, this paper analyzes and speculates the four trends of abstract pattern, symbol artistry, transplantation and grafting and people-oriented in modern packaging design, and draws a conclusion. In this paper, the cultural representation, application value and far-reaching influence of bronze patterns in modern packaging design are studied theoretically from the point of view of modern packaging design, and the concrete application of bronze patterns in modern packaging design is discussed in combination with practical cases. This paper tries to put forward the application law and limitation, and then speculates the application trend of bronze pattern in modern packaging design according to the reality and the present situation. According to the typical packaging design cases in the market, this paper analyzes the typical packaging design cases, seeks truth from facts, and summarizes the application rules. This paper points out that designers should consider the advantages and disadvantages of bronze patterns in an all-round way and design more modern packaging works with Chinese characteristics.
【學位授予單位】：鄭州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J524.2

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