【摘要】：在線精準(zhǔn)廣告投放作為一種新媒體廣告形式,能夠根據(jù)網(wǎng)絡(luò)使用痕跡區(qū)分消費(fèi)者興趣愛好、實際需求、態(tài)度傾向等,其傳播效果顯而易見。伴隨云概念與技術(shù)的成熟,在線精準(zhǔn)廣告投放有了更為全面、準(zhǔn)確的數(shù)據(jù)分析基礎(chǔ)。本文從公共領(lǐng)域構(gòu)建的視角分析了個人隱私的保護(hù)問題,從文化研究視角分析了消費(fèi)主義的利弊問題,從傳播政治經(jīng)濟(jì)學(xué)角度分析了良性社會政治經(jīng)濟(jì)文化體系的構(gòu)建問題,以期實現(xiàn)商業(yè)邏輯與文化邏輯的平衡。
[Abstract]:As a new form of media advertising, online accurate advertising can distinguish consumers' interests, actual needs, attitudes and so on according to the traces of network use, and its spread effect is obvious. With the maturity of cloud concept and technology, online accurate advertising has a more comprehensive and accurate data analysis basis. This paper analyzes the protection of personal privacy from the perspective of public domain construction, the pros and cons of consumerism from the perspective of cultural research, and the construction of a benign social, political, economic and cultural system from the perspective of communication political economics. In order to achieve the balance between business logic and cultural logic.
【作者單位】： 西安工業(yè)大學(xué);
【分類號】：F724.6;F713.8
，

本文編號：2465114