發(fā)布時(shí)間：2019-03-20 07:05

【摘要】：大型體育賽事乃媒體必爭之地,全運(yùn)會(huì)作為一場體育群英會(huì),更是引無數(shù)媒體競折腰�！度嗣袢請�(bào)》作為黨中央機(jī)關(guān)報(bào),代表了中國主流媒體的聲音�！吨袊w育報(bào)》以其專業(yè)性,在國內(nèi)體育類報(bào)刊領(lǐng)域占據(jù)重要一席。本文運(yùn)用文獻(xiàn)資料法、內(nèi)容分析法和專家訪談法,選取1983—2013年的《人民日報(bào)》和《中國體育報(bào)》全運(yùn)會(huì)報(bào)道內(nèi)容為主要研究對象,從話語符號、傳播形式、話語主體、話語內(nèi)容和話語語境等五個(gè)方面進(jìn)行分析研究,探索兩份報(bào)紙三十年間全運(yùn)會(huì)報(bào)道的話語變遷趨勢。研究結(jié)果顯示,《人民日報(bào)》和《中國體育報(bào)》報(bào)道全運(yùn)會(huì)所呈現(xiàn)出的話語隨社會(huì)環(huán)境的改變而變化,具體表現(xiàn)為:話語符號呈現(xiàn)多樣化趨勢、傳播形式呈現(xiàn)個(gè)性化趨勢、話語主體呈現(xiàn)專業(yè)化趨勢、話語內(nèi)容呈現(xiàn)多元化趨勢以及話語語境呈現(xiàn)時(shí)代化趨勢。其中傳播形式更加細(xì)微的表現(xiàn)為:固定全運(yùn)專版,形成特色專欄;注重版式設(shè)計(jì),使其更富時(shí)代氣息;報(bào)道體裁更加豐富,尤以評論見長。而話語內(nèi)容因受政治、經(jīng)濟(jì)、文化以及來自于體育事業(yè)和體育媒體自身的影響,所以呈現(xiàn)出從“政治宣傳”到“體育新聞”、由“競技至上”到“全民共享”、從“模式固化”到“人文內(nèi)涵”的復(fù)雜性演變。而外部媒介技術(shù)環(huán)境對話語的影響也日漸深遠(yuǎn)。為應(yīng)對社會(huì)環(huán)境變遷及媒介技術(shù)演變的挑戰(zhàn),首先,報(bào)紙媒體應(yīng)增加體育新聞報(bào)道的趣味性,版面設(shè)計(jì)更加靈活,話語主體構(gòu)成更趨多元化,形成穩(wěn)定的體育新聞報(bào)道風(fēng)格。其次,應(yīng)更新體育觀念,健全體育新聞體制,以受眾為導(dǎo)向,深入挖掘體育的文化內(nèi)涵,打造品牌,以公信力構(gòu)建多元的體育媒介話語體系。第三,應(yīng)拓寬全運(yùn)會(huì)體育新聞傳播渠道,利用微博、微信、新聞客戶端等移動(dòng)化平臺,實(shí)現(xiàn)傳統(tǒng)媒體與新媒體無縫鏈接式傳播,彰顯體育媒介話語傳播的時(shí)代特征。
[Abstract]:Large-scale sports events are a necessary place for the media to compete for. The National Games, as a sports meeting, has even attracted numerous media to bend their backs. < People's Daily >, as the organ of the CPC Central Committee, China Sports News, because of its professionalism, occupies an important position in the field of sports newspapers and periodicals in China. Using the methods of literature, content analysis and expert interview, this paper chooses the contents of the National Games report of People's Daily and China Sports News from 1983-2013 as the main research object, from the discourse symbol, the form of communication, the main body of the discourse, and the content of the report of the National Games of China Sports News from 1983 to 2013 as the main research object. This paper analyzes and studies the discourse content and context in order to explore the trend of discourse change in the three decades of the National Games report of the two newspapers. The results show that the discourse of the National Games reported by People's Daily and the Sports News of China changes with the change of social environment, which is manifested in the following aspects: the trend of diversification of discourse symbols and the trend of individuation of communication forms. The main body of discourse presents the trend of specialization, the content of discourse shows the trend of diversification and the context of discourse presents the trend of the times. One of the more subtle forms of communication is: fixed the special edition of the National Games, forming a special column; pay attention to layout design, make it more contemporary; more rich reports, especially comments. And because of the influence of politics, economy, culture and from sports and sports media itself, the content of discourse presents itself from "political propaganda" to "sports news", from "competitive supremacy" to "shared by the whole people". The complexity evolution from "mode solidifying" to "humanistic connotation". And the external media technology environment also has a profound influence on discourse. In order to deal with the challenge of the change of social environment and the evolution of media technology, first of all, the newspaper media should increase the interest of sports news reports, the layout design is more flexible, the main body of discourse is more diversified, and form a stable sports news reporting style. Secondly, we should renew the sports concept, perfect the sports news system, take the audience as the guide, dig deeply the cultural connotation of the sports, build the brand, and construct the pluralistic sports media discourse system with the credibility. Thirdly, we should broaden the channel of sports news communication in National Games, make use of mobile platform such as Weibo, WeChat and news client to realize the seamless link communication between traditional media and new media, so as to show the characteristics of sports media discourse communication.
【學(xué)位授予單位】：沈陽體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G212

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