【摘要】：改革開放以來,無論是政府還是民間,中國(guó)同西方各國(guó)的往來日益頻繁。伴隨著我國(guó)經(jīng)濟(jì)總量的穩(wěn)步提高,國(guó)家地位的不斷上升,塑造良好的中國(guó)國(guó)家形象,不僅對(duì)于實(shí)現(xiàn)中華民族偉大復(fù)興的中國(guó)夢(mèng)具有長(zhǎng)遠(yuǎn)意義,對(duì)于人民的幸福生活也有深刻影響。塑造良好的中國(guó)國(guó)家形象,首先需要了解國(guó)外媒體塑造的中國(guó)國(guó)家形象。本文以在世界享有廣泛影響力的英國(guó)主流大報(bào)《泰晤士報(bào)》2005-2014年間對(duì)華報(bào)道為研究樣本,進(jìn)行編碼分析。通過分析發(fā)現(xiàn):《泰晤士報(bào)》對(duì)華報(bào)道中,從報(bào)道內(nèi)容來看,各方面報(bào)道較為全面,對(duì)于政治、經(jīng)濟(jì)、文化、社會(huì)、科技、環(huán)境、軍事、外交方面均有報(bào)道。從報(bào)道手法來看,報(bào)道文章性質(zhì)以客觀為主,基本遵循客觀報(bào)道的原則,負(fù)面報(bào)道多于正面報(bào)道,曲解與偏見表現(xiàn)更為隱蔽。從報(bào)道角度來看,《泰晤士報(bào)》作為資產(chǎn)階級(jí)非政黨報(bào)刊,其對(duì)華報(bào)道尤其是對(duì)華政治報(bào)道,對(duì)中國(guó)仍然持有較大偏見�？傮w來說,《泰晤士報(bào)》所塑造的中國(guó),是一個(gè)經(jīng)濟(jì)迅猛發(fā)展的東方大國(guó),是一個(gè)政治體制異于西方資本主義的社會(huì)主義國(guó)家,是一個(gè)文化獨(dú)特、社會(huì)各方面事務(wù)龐雜、科技不斷進(jìn)步然而生態(tài)環(huán)境問題日益突出,各方面負(fù)面新聞不斷的國(guó)家。以《泰晤士報(bào)》近十年對(duì)華報(bào)道為媒介,研究發(fā)現(xiàn),《泰晤士報(bào)》對(duì)華報(bào)道的影響因素有:撰稿人的從業(yè)理念,撰稿人的文化背景,意識(shí)形態(tài)的不同,媒體的商業(yè)機(jī)制,國(guó)家利益以及我國(guó)政府對(duì)信息的控制等方面。剖析西方媒體如此報(bào)道中國(guó)背后的實(shí)質(zhì)與動(dòng)因,主要分為三個(gè)方面:其一,為了在國(guó)際社會(huì)打壓中國(guó),消解中國(guó)日益強(qiáng)大而不斷擴(kuò)大的國(guó)際影響力;其二,為了瓦解中國(guó)人民對(duì)中國(guó)特色社會(huì)主義道路的認(rèn)同和信心;其三,捧殺中國(guó),不斷給中國(guó)施加國(guó)際責(zé)任。為克服西方媒體對(duì)中國(guó)報(bào)道的偏見,為了讓中國(guó)文化更好的走出去,講好中國(guó)故事,傳播好中國(guó)聲音,中國(guó)媒體應(yīng)當(dāng)客觀認(rèn)識(shí)國(guó)外媒體報(bào)道并轉(zhuǎn)變對(duì)外傳播觀念;開拓對(duì)外報(bào)道渠道讓國(guó)外民眾對(duì)中國(guó)的認(rèn)識(shí)更加全面;增強(qiáng)文化自信,推動(dòng)中國(guó)文化走出去;加強(qiáng)同西方媒體溝通并提供足量信息;講好中國(guó)故事樹立正面國(guó)家形象。
[Abstract]:Since the reform and opening up, whether government or private, China and Western countries increasingly frequent exchanges. With the steady improvement of China's total economic output and the rising status of the country, the creation of a good national image of China is not only of long-term significance to Chinese Dream, who has realized the great rejuvenation of the Chinese nation. To the people's happy life also has the profound influence. To create a good national image of China, we must first understand the image of China created by foreign media. This paper uses the Times, a major British newspaper with wide influence in the world, as a research sample to code and analyze the report on China from 2005 to 2014. Through analysis, it is found that in the Times' report on China, all aspects of the report are relatively comprehensive, including political, economic, cultural, social, scientific and technological, environmental, military, and diplomatic aspects. From the point of view of reporting techniques, the nature of the article is mainly objective, following the principle of objective reporting, negative reports are more than positive reports, and misinterpretation and prejudice are more subtle. From a reporting point of view, the Times, as a bourgeois non-party newspaper, still has a big bias against China, especially on China's political reports. Generally speaking, the China shaped by the Times is a large eastern country with a rapid economic development, a socialist country with a political system different from that of western capitalism, a unique culture and numerous social affairs. Science and technology continue to progress, but ecological environmental problems are increasingly prominent, all aspects of the negative news of the country. Taking the Times as the medium for reporting on China in the past ten years, the study finds that the influential factors of the Times' reporting on China are: the writer's professional idea, the writer's cultural background, the different ideologies, the media's commercial mechanism. The national interest and our country government to the information control and so on aspect and so on. In order to suppress China in the international community, it is necessary to eliminate China's increasingly powerful and expanding international influence in order to analyze the essence and motivation behind such reports in the western media: first, it is divided into three aspects: first, in order to suppress China in the international community; Second, in order to disintegrate the Chinese people's identity and confidence in the road of socialism with Chinese characteristics; third, to hold and kill China and constantly impose international responsibilities on China. In order to overcome the prejudice of the western media to the Chinese report, to make the Chinese culture go out better, to tell the Chinese story well and to spread the Chinese voice, the Chinese media should objectively understand the foreign media reports and change the concept of the foreign media. We should open up channels for foreign reporting so that foreign people can have a more comprehensive understanding of China; strengthen cultural self-confidence and promote Chinese culture to go out; strengthen communication with Western media and provide sufficient information; and tell Chinese stories well and set up a positive national image.
【學(xué)位授予單位】：清華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G212

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