【摘要】：中國的老齡化進(jìn)程，與城市化、工業(yè)化以及經(jīng)濟(jì)發(fā)展程度是不同步的，老齡化社會(huì)會(huì)對(duì)國家的政治、經(jīng)濟(jì)、社會(huì)產(chǎn)生一定的影響。作為老年人接觸率最高，最依賴的大眾媒體中的電視媒體，有責(zé)任、有義務(wù)辦好各類老年電視節(jié)目，更好地為老年人服務(wù)，推進(jìn)和諧社會(huì)的建設(shè)。本文就以老年電視節(jié)目作為研究對(duì)象，運(yùn)用了社會(huì)學(xué)，傳播學(xué)，心理學(xué)等多種角度，將老年電視節(jié)目與經(jīng)濟(jì)、社會(huì)、文化、政治等進(jìn)行了聯(lián)系，以文獻(xiàn)綜述法，觀察法，定性分析法為基本研究方法，對(duì)我國老年電視節(jié)目進(jìn)行了研究。首先對(duì)我國的老年電視節(jié)目的歷史沿革、現(xiàn)狀與存在的問題、進(jìn)行了了解與分析；然后從老齡化的社會(huì)背景、老齡問題與經(jīng)濟(jì)發(fā)展和社會(huì)穩(wěn)定，老年電視節(jié)目的社會(huì)功能三方面探討了創(chuàng)辦老年電視節(jié)目的必要性和迫切性；最后提出了發(fā)展我國老年電視節(jié)目的策略，電視媒體、政府和廣告商應(yīng)該重視老年電視節(jié)目，，多方合作，共同制作出更好的更健康向上的老年電視節(jié)目。
[Abstract]:The aging process of China is out of step with the urbanization, industrialization and economic development. The aging society has a certain influence on the politics, economy and society of the country. As the TV media with the highest contact rate and the most dependent mass media, it has the responsibility and obligation to run all kinds of TV programs for the elderly, to better serve the elderly and to promote the construction of a harmonious society. In this paper, the elderly TV programs as the research object, using sociology, communication, psychology and other perspectives, the elderly TV programs and economic, social, cultural, political, and other aspects of the relationship, literature review method, observation method, The qualitative analysis method is the basic research method, has carried on the research to our country old age television program. First of all, the history, the current situation and the existing problems of the TV programs for the aged in our country have been understood and analyzed. Then it discusses the necessity and urgency of establishing TV programs for the elderly from three aspects: the social background of aging, the problem of aging and economic development and social stability, and the social function of TV programs for the elderly. Finally, the paper puts forward the strategy of developing TV programs for the elderly in our country. The TV media, government and advertisers should pay attention to the TV programs for the elderly and cooperate in various ways to produce better and healthier TV programs for the elderly.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G222

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 王蘭英;老年消費(fèi)市場特征及企業(yè)營銷策略選擇[J];現(xiàn)代財(cái)經(jīng)-天津財(cái)經(jīng)學(xué)院學(xué)報(bào);1999年08期

2 魏玉姬;蔡曉青;;我國老年電視節(jié)目發(fā)展背景及困境探析[J];文學(xué)教育(上);2013年09期

本文編號(hào)：2312024