【摘要】：重慶國際馬拉松賽起源于最初的南濱路萬人健步走活動(dòng),2009年1月1日在南濱路舉辦了萬人準(zhǔn)馬拉松賽(7.195公里),2010年5月1日,又成功舉辦了南濱路萬人半程馬拉松邀請(qǐng)賽,為進(jìn)一步推進(jìn)“健康重慶”建設(shè),掀起全民健身熱潮,2010年6月,重慶市體育局、南岸區(qū)人民政府向國家體育總局田徑運(yùn)動(dòng)管理中心提出設(shè)立重慶國際馬拉松賽并得到批準(zhǔn),從而使重慶國際馬拉松賽納入了全國馬拉松賽統(tǒng)一安排,并確定每年3月份的第三個(gè)周末在重慶南濱路舉行。 本文以2011年-2013年重慶國際馬拉松賽事為研究對(duì)象,通過文獻(xiàn)資料法、專家訪談法、問卷調(diào)查法、數(shù)理統(tǒng)計(jì)法、邏輯分析法、對(duì)比分析法等方法對(duì)重慶國際馬拉松賽進(jìn)行分析研究,主要對(duì)重慶國際馬拉松賽的開展?fàn)顩r包括重慶國際馬拉松賽的發(fā)展背景、舉辦的主題、特色和意義,比賽項(xiàng)目的設(shè)置,比賽時(shí)間安排及路線的設(shè)置,賽事的獎(jiǎng)勵(lì)制度、級(jí)別、規(guī)模,賽事的宣傳與轉(zhuǎn)播,賽事的網(wǎng)站設(shè)置,裁判隊(duì)伍的水平,參賽隊(duì)員對(duì)賽事的滿意程度,賽事的市場開發(fā)狀況,以及重慶國際馬拉松賽對(duì)重慶政治、經(jīng)濟(jì)、文化方面的影響進(jìn)行研究。通過調(diào)查研究得出以下結(jié)論：1、重慶國際馬拉松賽從開賽至今已有四年,從開始的國家級(jí)賽事晉升為國際級(jí)賽事,取得了一定的品牌效應(yīng),雖然舉辦時(shí)間短但在賽事的運(yùn)作上已經(jīng)趨于成熟,越來越多的選手和觀眾都積極參與到了馬拉松賽的現(xiàn)場,是值得肯定和驕傲的。2、大多數(shù)參賽運(yùn)動(dòng)員對(duì)于賽事的組織比較滿意,也有少部分運(yùn)動(dòng)員對(duì)于比賽現(xiàn)場公共廁所數(shù)量不夠,賽事關(guān)門時(shí)間過早(只有五個(gè)半小時(shí)),有些飲水飲料站缺水,食宿問題,賽前賽后的交通擁堵問題表示不滿。3、重慶國際馬拉松賽的成功舉辦,對(duì)重慶的經(jīng)濟(jì)包括(體育相關(guān)產(chǎn)業(yè)、旅游業(yè)、餐飲業(yè)、賓館、以及其他產(chǎn)業(yè))、城市基礎(chǔ)設(shè)施建業(yè)、城市知名度、城市就業(yè)崗位、城市文化等都產(chǎn)生了一定的積極影響。但是這種影響力仍需進(jìn)一步提高。4、重慶國際馬拉松賽的市場運(yùn)作模式主要是：政府主導(dǎo),企業(yè)商業(yè)為輔,政府行使主導(dǎo)權(quán)利,企業(yè)共同參與,也達(dá)到了一定的效果,沒有完全發(fā)揮市場調(diào)節(jié)作用,需要不斷完善運(yùn)作模式,更好的提升重慶國際馬拉松賽事的影響力。
[Abstract]:The Chongqing International Marathon originated from the initial Nanbin Road Walk of 10,000 people. On January 1, 2009, the Marathon of 10,000 people (7.195 km) was held on Nanbin Road. On May 1, 2010, it successfully held the Nanbin Road 10,000 people half Marathon Invitational. In order to further promote the construction of "healthy Chongqing" and set off a nationwide fitness boom, in June 2010, the Chongqing Sports Bureau and the people's Government of Nanan District proposed to the State Sports Administration track and Field Management Center that the Chongqing International Marathon be set up and approved. Thus, the Chongqing International Marathon is included in the unified arrangement of the National Marathon, and the third weekend of March is determined to be held in Nanbin Road, Chongqing. This paper takes Chongqing International Marathon from 2011 to 2013 as the research object, through the method of literature, expert interview, questionnaire survey, mathematical statistics, logic analysis, Comparative analysis and other methods are used to analyze and study the Chongqing International Marathon, which mainly includes the development background, the theme, the characteristics and the significance of the Chongqing International Marathon, as well as the setting of the events. The schedule and route of the competition, the reward system, the level, the scale, the publicity and broadcast of the competition, the website setting of the competition, the level of the referee team, the satisfaction of the team members, the market development of the competition, The influence of Chongqing International Marathon on Chongqing's politics, economy and culture is also studied. Through the investigation and study, we can draw the following conclusion: the Chongqing International Marathon has been four years since the start of the race, and has been promoted from the beginning of the national level to the international level, and has achieved a certain brand effect. Although the running time is short, the operation of the event has matured. More and more players and spectators have actively participated in the scene of the marathon, which is worthy of recognition and pride. Most of the athletes are satisfied with the organization of the event. There are also a small number of athletes who do not have enough public toilets at the scene of the competition, that the event is closed too early (only five and a half hours), that some drinking and beverage stations are short of water, and that there is a problem of food and accommodation. The traffic jams before and after the race, the successful holding of the Chongqing International Marathon, and Chongqing's economy (sports related industries, tourism, restaurants, hotels, and other industries), urban infrastructure construction, City popularity, urban employment, urban culture have had a certain positive impact. However, this kind of influence still needs to be further improved. The market operation mode of Chongqing International Marathon is mainly as follows: the government leads, the enterprise commerce is secondary, the government exercises the leading right, and the enterprises participate together, which has also achieved certain results. Not fully play the role of market regulation, need to continue to improve the operation mode, better enhance the impact of Chongqing International Marathon.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G822.8

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