技術(shù)賦權(quán)與資本理性:自媒體傳播場(chǎng)域話語(yǔ)權(quán)研究
發(fā)布時(shí)間:2018-08-03 10:10
【摘要】:話語(yǔ)權(quán)包含話語(yǔ)權(quán)利和話語(yǔ)權(quán)力兩個(gè)方面。在傳播場(chǎng)域中,話語(yǔ)權(quán)利是話語(yǔ)權(quán)力的基礎(chǔ),話語(yǔ)權(quán)力是話語(yǔ)權(quán)利基于不同社會(huì)階層資本占有情況的一種權(quán)力配置。場(chǎng)域是斗爭(zhēng)的領(lǐng)域,不同主體的話語(yǔ)策略相互作用。一般來(lái)說,政治、經(jīng)濟(jì)、文化資本的主要占有者擁有較大的話語(yǔ)權(quán)力,而社會(huì)草根階層則占有較少的資本,擁有較少的話語(yǔ)權(quán)力。自媒體傳播場(chǎng)域是隨著WEB2.0時(shí)代的到來(lái)而出現(xiàn)的一種傳播場(chǎng)域,其屬于傳播場(chǎng)域的一個(gè)亞場(chǎng)域。自媒體傳播場(chǎng)域中的話語(yǔ)權(quán)相對(duì)于傳統(tǒng)媒體傳播場(chǎng)域中的話語(yǔ)權(quán)而言,既有顛覆的一面、又有同構(gòu)的一面。一方面,自媒體開啟了技術(shù)賦權(quán)、民間影像得以自我呈現(xiàn)的傳播時(shí)代,在傳統(tǒng)媒體傳播場(chǎng)域被獨(dú)占的媒介話語(yǔ)權(quán)出現(xiàn)了大眾化的轉(zhuǎn)向。另一方面我們依然可以看到在自媒體傳播場(chǎng)域中話語(yǔ)的背后,不同的社會(huì)階層基于資本的權(quán)力爭(zhēng)斗。在自媒體傳播場(chǎng)域中,對(duì)于基于資本的話語(yǔ)權(quán)來(lái)說,雖然公眾得以踐行話語(yǔ)權(quán)利,但自媒體傳播場(chǎng)域中的話語(yǔ)權(quán)力依然具有天然的資本傾向,是受制于權(quán)力資本的。自媒體傳播場(chǎng)域中話語(yǔ)權(quán)利和話語(yǔ)權(quán)力的斗爭(zhēng),其實(shí)質(zhì)是技術(shù)賦權(quán)與資本理性之間的斗爭(zhēng)。由于權(quán)力天然的資本傾向,技術(shù)賦權(quán)最終受制于資本理性。草根階層的話語(yǔ)權(quán)要想得以充分實(shí)現(xiàn),,必須在不同的主體、場(chǎng)域間的主體間性、場(chǎng)域間性的基礎(chǔ)上,尋求合作與構(gòu)連。草根內(nèi)部、草根階層與精英階層、草根階層與自媒體平臺(tái)管理者、自媒體傳播場(chǎng)域與傳統(tǒng)媒體傳播場(chǎng)域、自媒體傳播場(chǎng)域與權(quán)力場(chǎng)域之間要進(jìn)行充分的互動(dòng),最后形成一個(gè)話語(yǔ)可相互流通的“統(tǒng)合體”,話語(yǔ)權(quán)力可以相互借力的“構(gòu)連體”。
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:G206
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:G206
【參考文獻(xiàn)】
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