發(fā)布時(shí)間：2018-06-28 23:04

  本文選題：北京農(nóng)商銀行 + 發(fā)展戰(zhàn)略��； 參考：《北京郵電大學(xué)》2014年碩士論文

【摘要】：北京農(nóng)商銀行前身是北京農(nóng)村信用合作社,自成立至今已有60余年歷史,2005年10月改制以來,經(jīng)營環(huán)境發(fā)生重大變化,面臨新的機(jī)遇和挑戰(zhàn)。在競爭日益激烈的金融市場環(huán)境下,國有銀行,全國股份制商業(yè)銀行及外資銀行不斷搶占市場,農(nóng)村商業(yè)銀行作為一家中小型商業(yè)銀行,在競爭中屬于較弱的一個(gè)群體,要在競爭中激烈的市場中生存發(fā)展,必須結(jié)合自身的特點(diǎn)合理定位,制定切實(shí)可行的戰(zhàn)略目標(biāo),從而在未來的市場競爭中取得競爭優(yōu)勢,打造精品農(nóng)商行,是本文研究的重點(diǎn)。 論文以發(fā)展戰(zhàn)略為研究課題,運(yùn)用戰(zhàn)略管理相關(guān)理論,對北京農(nóng)商銀行發(fā)展戰(zhàn)略進(jìn)行分析研究。本文采用PEST分析法、SWOT分析法和五力模型對銀行所處環(huán)境進(jìn)行細(xì)致的分析,從而確立銀行發(fā)展戰(zhàn)略。通過PEST分析法對影響企業(yè)戰(zhàn)略決策的外部環(huán)境因素進(jìn)行分析,了解北京農(nóng)商行所處的政治、經(jīng)濟(jì)和社會等環(huán)境,預(yù)測近幾年的發(fā)展趨勢,決定或者調(diào)整企業(yè)戰(zhàn)略。通過SWOT分析法對內(nèi)部環(huán)境探討,分析農(nóng)商行的外部環(huán)境帶來的機(jī)會、威脅和企業(yè)內(nèi)部的優(yōu)勢、劣勢,研究在新的經(jīng)濟(jì)形勢下農(nóng)商行如何在激烈的銀行競爭中脫穎而出。運(yùn)用波特的五力模型對銀行行業(yè)環(huán)境進(jìn)行分析,探討應(yīng)對激烈競爭的有效策略。基于上述的研究分析,農(nóng)商行要實(shí)現(xiàn)長遠(yuǎn)發(fā)展需實(shí)施機(jī)構(gòu)網(wǎng)點(diǎn)轉(zhuǎn)型、中間業(yè)務(wù)升級、支行特色發(fā)展和科技興行等戰(zhàn)略,這些戰(zhàn)略是“打造精品銀行”、“做精做優(yōu)經(jīng)營網(wǎng)點(diǎn)”、“做大做強(qiáng)管轄行”的必要條件。通過對北京農(nóng)商行的發(fā)展戰(zhàn)略進(jìn)行系統(tǒng)的研究,提出農(nóng)商行的發(fā)展戰(zhàn)略,有效地推動了戰(zhàn)略管理理論與銀行管理實(shí)踐相結(jié)合,對北京農(nóng)商行的中長期穩(wěn)健發(fā)展有一定的指導(dǎo)借鑒意義。
[Abstract]:The predecessor of Beijing Rural Credit Cooperative is Beijing Rural Credit Cooperative, which has been established for more than 60 years. Since October 2005, great changes have taken place in the management environment, and it faces new opportunities and challenges. In the increasingly competitive financial market environment, state-owned banks, national joint-stock commercial banks and foreign banks continue to seize the market. Rural commercial banks, as a small and medium-sized commercial banks, belong to a weaker group in the competition. In order to survive and develop in the fierce market, it is necessary to make a reasonable orientation and feasible strategic goal according to its own characteristics, so as to gain the competitive advantage in the market competition in the future and to build a fine agricultural and commercial bank, which is the focus of this paper. In this paper, the development strategy of Beijing Agricultural and Commercial Bank is analyzed by using the theory of strategic management. In this paper, the author makes a detailed analysis of the bank's environment by using the pest analysis method and the five-force model to establish the development strategy of the bank. This paper analyzes the external environmental factors that influence the strategic decision of enterprises through pest analysis, understands the political, economic and social environment of Beijing agribusiness, forecasts the development trend in recent years, and decides or adjusts the enterprise strategy. Through the SWOT analysis of the internal environment, this paper analyzes the opportunities, threats and internal strengths and weaknesses of the agribusiness banks, and studies how the agribusiness banks stand out in the fierce bank competition under the new economic situation. This paper analyzes the banking industry environment with Porter's five-force model and discusses the effective strategies to deal with the fierce competition. Based on the above research and analysis, in order to achieve long-term development, agricultural and commercial banks need to implement strategies such as transformation of institutional network, upgrading of intermediate business, development of branch characteristics and development of science and technology. These strategies are "creating boutique banks" and "doing fine and excellent business outlets." The necessary condition of "bigger and stronger jurisdiction". Through the systematic research on the development strategy of the Beijing Agricultural and Commercial Bank, the paper puts forward the development strategy of the Agricultural and Commercial Bank, which effectively promotes the combination of the strategic management theory and the bank management practice. Beijing Agricultural and Commercial Bank of the medium-long-term steady development has certain guiding significance.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.33

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本文編號：2079739