本文選題：2014南京青奧會 + 圖片傳播�。� 參考：《南京師范大學》2015年碩士論文

【摘要】：隨著政治、經(jīng)濟、文化的發(fā)展,中國顯著提升了融入國際社會的意識,在世界舞臺上運籌帷幄的能力和自身的國際地位也日益提高,在這一背景下,通過舉辦重要的國際性賽事和其他國際性活動,成為中國各級政府進一步融入國際社會、建構國家形象與城市形象的重要手段,國家的綜合國力也因此得以展現(xiàn)和傳播。圖片作為一種高效、便捷、跨越時空局限的傳播媒介,很好地彌補了文字傳播直觀性差、現(xiàn)場感不強的弱勢,對于上述戰(zhàn)略訴求的實現(xiàn)具有積極、顯著的推動作用。一座城市愿意花費大量人力、物力、財力申辦奧運會,很大程度是為了借助奧運會在全球范圍內(nèi)的焦點效應來傳播、提升城市形象,擴大城市知名度。本文以“2014年南京青奧會圖片傳播”為研究對象,旨在以青奧會圖片傳播的機制、內(nèi)容、效果為基本視角,對2014南京青奧圖片傳播的戰(zhàn)略與戰(zhàn)術進行綜合分析與評價。并通過對相關文獻的整理、歸納,結合筆者參加青奧會圖片報道的全程體驗,以及對青奧會相關攝影團隊和攝影記者的訪談,將城市形象傳播與大型體育賽事的圖片傳播策略整合在一套框架下進行闡述,力圖為今后大型賽事的圖片傳播提供參照。本文認為,全媒體時代,圖片作為一種媒介載體正扮演著越來重要的角色,易獲取、信息量大、能給受眾以直觀感受等優(yōu)勢在大型體育賽事的新聞傳播與文化傳遞過程中有著不可替代的作用。
[Abstract]:With the development of politics, economy and culture, China has greatly enhanced its consciousness of integrating into the international community, its ability to plot strategies on the world stage and its own international status have also been increasing day by day. In this context, By holding important international events and other international activities, the Chinese governments at all levels have become an important means to further integrate into the international community and construct the national image and city image, thus the comprehensive national strength of the country can also be displayed and disseminated. As an efficient, convenient and time-limited communication medium, picture can make up for the disadvantage of poor visual communication of text and weak sense of scene. It has a positive and significant role in promoting the realization of the above strategic demands. A city willing to spend a lot of manpower, material resources and financial resources to bid for the Olympic Games, to a large extent, in order to use the global focus of the Olympic Games to spread, enhance the image of the city, expand the city's popularity. This paper aims to analyze and evaluate the strategy and tactics of the photo communication of the 2014 Nanjing Youth Olympic Games from the perspective of the mechanism, content and effect of the photo communication of the 2014 Nanjing Youth Olympic Games. And through the collation of relevant documents, summarized, combined with the full experience of the author participating in the photo report of the Youth Olympic Games, as well as the interview with the relevant photography team and photojournalist of the Youth Olympic Committee. In order to provide a reference for the future picture communication of the large-scale sports events, the paper integrates the city image communication and the picture communication strategy of the large-scale sports events into a set of frame. This paper believes that in the age of all media, as a media carrier, pictures are playing an increasingly important role, easy to obtain, large amount of information. It plays an irreplaceable role in the process of news dissemination and cultural transmission of large sports events.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G80-05

【參考文獻】

相關期刊論文 前1條

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本文編號：1963279