本文關(guān)鍵詞： 農(nóng)村 自媒體 影響因素 問(wèn)題與對(duì)策　出處：《河北大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：通過(guò)在邢臺(tái)地區(qū)進(jìn)行小規(guī)模問(wèn)卷調(diào)查及實(shí)地走訪,并對(duì)調(diào)查獲取的數(shù)據(jù)進(jìn)行統(tǒng)計(jì)、分析,獲取邢臺(tái)市農(nóng)村地區(qū)的自媒體接觸的實(shí)際情形、影響因素、出現(xiàn)的問(wèn)題,并探討應(yīng)對(duì)的對(duì)策。在調(diào)查中發(fā)現(xiàn),農(nóng)村地區(qū)的自媒體使用與接觸情況既受政治、經(jīng)濟(jì)、社會(huì)發(fā)展?fàn)顩r等外部因素的影響,同時(shí)也受年齡、學(xué)歷、收入等個(gè)體因素的影響。與此同時(shí),隨著城鎮(zhèn)化進(jìn)程的加快,農(nóng)村階層迅速分化,外出務(wù)工者、留守兒童、老年人、農(nóng)村大學(xué)生等不同階層在自媒體的使用和接觸上也呈現(xiàn)出不同的特點(diǎn),這也造成了如今農(nóng)村地區(qū)自媒體發(fā)展的復(fù)雜局面。除了對(duì)收入、學(xué)歷、年齡等社會(huì)學(xué)上的一些常規(guī)變量會(huì)對(duì)自媒體的發(fā)展產(chǎn)生影響之外,一些新的現(xiàn)象同樣值得我們重視,比如城鄉(xiāng)之間存在的“數(shù)字鴻溝”,農(nóng)村地區(qū)內(nèi)部在不同階層之間出現(xiàn)的“知識(shí)鴻溝”,不僅沒(méi)有隨著自媒體的普及而縮小,反而愈加擴(kuò)大。表現(xiàn)最為突出的是不同年齡用戶之間的巨大差異,年齡大的人偏愛(ài)于電視、報(bào)紙這樣的傳統(tǒng)媒體,而年輕人則較多的使用自媒體,這就導(dǎo)致了這兩類(lèi)群體接受信息的方式和內(nèi)容上的大不同,進(jìn)而導(dǎo)致在生活方式和溝通方式的代溝。另外,高學(xué)歷人群在掌握自媒體的使用上存在明顯的優(yōu)勢(shì),但他們并沒(méi)有在學(xué)業(yè)有成之后回報(bào)鄉(xiāng)村,他們努力留在城市,知識(shí)并沒(méi)有隨著農(nóng)村教育事業(yè)的發(fā)展而流向農(nóng)村。種種這些因素都是不利于農(nóng)村地區(qū)的均衡發(fā)展,因而很有必要進(jìn)行全面、科學(xué)的對(duì)這些現(xiàn)象進(jìn)行研究。
[Abstract]:Through small scale questionnaire survey and field visit in Xingtai area, and statistics and analysis of the data obtained from the survey, the actual situation of self-media contact in Xingtai rural area and the influencing factors were obtained. In the survey, we found that the use and contact of self-media in rural areas are not only affected by external factors, such as political, economic, social development, but also by age and education. Income and other individual factors. At the same time, with the acceleration of urbanization, the rural class rapidly differentiated, migrant workers, left-behind children, the elderly. Rural college students and other different strata in the use and contact of the media also show different characteristics, which also resulted in the development of rural areas of the complex situation of media development, in addition to income, education. Some sociological conventional variables such as age have an impact on the development of the media, and some new phenomena deserve our attention, such as the "digital divide" between urban and rural areas. The "knowledge gap" that has emerged within rural areas among different segments of the population has not narrowed with the spread of the self-media, but has become even more pronounced, most notably by the enormous differences between users of different ages. Older people prefer traditional media, such as television and newspapers, while young people are more likely to use the media, which leads to significant differences in the way and content of information received by these two groups. In addition, there are obvious advantages in mastering the use of the media, but they do not return to the countryside after the success of their studies. They try to stay in the city, knowledge does not flow to rural areas with the development of rural education. These factors are not conducive to the balanced development of rural areas, so it is necessary to carry out comprehensive. These phenomena are scientifically studied.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：G206

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