本文關(guān)鍵詞： 經(jīng)濟(jì)振興 資產(chǎn)管理公司 發(fā)展戰(zhàn)略 多元化戰(zhàn)略　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：國(guó)務(wù)院2016年11月發(fā)布了《國(guó)務(wù)院關(guān)于深入推進(jìn)實(shí)施新一輪東北振興戰(zhàn)略加快推動(dòng)?xùn)|北地區(qū)經(jīng)濟(jì)企穩(wěn)向好若干重要舉措的意見》,中央經(jīng)濟(jì)工作會(huì)議又特別強(qiáng)調(diào)要把推動(dòng)?xùn)|北經(jīng)濟(jì)振興納入重要日程。吉林省將開足馬力推動(dòng)新一輪經(jīng)濟(jì)振興,其經(jīng)濟(jì)金融形勢(shì)將發(fā)生新變化。融泰達(dá)資產(chǎn)管理公司積極利用自身優(yōu)勢(shì),服務(wù)于全省經(jīng)濟(jì)發(fā)展,也將為地方經(jīng)濟(jì)的發(fā)展做出自己的貢獻(xiàn)。本文從四個(gè)方面論述了融泰達(dá)資產(chǎn)管理公司發(fā)展戰(zhàn)略研究。首先,主要揭示了融泰達(dá)資產(chǎn)管理公司是從母體銀行分離出來的國(guó)有非銀行獨(dú)資金融企業(yè),成立初衷是單一收購(gòu)、管理、處置銀行剝離的政策性不良資產(chǎn),以至發(fā)展到今天到走向商業(yè)化發(fā)展過程,并且提出了研究方法和研究?jī)?nèi)容。其次,主要闡述了公司的機(jī)構(gòu)設(shè)置、人員結(jié)構(gòu)、資產(chǎn)存量、營(yíng)運(yùn)規(guī)模、市場(chǎng)存在性、市場(chǎng)影響力以及市場(chǎng)認(rèn)可和發(fā)展前景。同時(shí)還對(duì)融泰達(dá)資產(chǎn)管理公司發(fā)展?fàn)顩r進(jìn)行了評(píng)價(jià)以及融泰達(dá)資產(chǎn)管理公司在發(fā)展上還存在一些問題,主要是員工隊(duì)伍不適合新業(yè)務(wù)發(fā)展需要、業(yè)務(wù)開展不平衡以及缺少優(yōu)良的客戶群體。進(jìn)一步分析了這些問題產(chǎn)生的原因,主要是人員結(jié)構(gòu)先天不足、地方經(jīng)濟(jì)處在調(diào)整重要時(shí)期以及新業(yè)務(wù)競(jìng)爭(zhēng)不占優(yōu)勢(shì)。第三,利用PEST分析法對(duì)融泰達(dá)資產(chǎn)管理公司外部環(huán)境進(jìn)行分析,主要從政治、經(jīng)濟(jì)、社會(huì)、技術(shù)等四個(gè)方面進(jìn)行闡述:在政治因素方面主要是政府加大促進(jìn)創(chuàng)業(yè)投資力度、新型城鎮(zhèn)化建設(shè)逐步深入;在經(jīng)濟(jì)因素方面主要是政府將出臺(tái)促進(jìn)經(jīng)濟(jì)發(fā)展的政策,安排基礎(chǔ)設(shè)施建設(shè),實(shí)施新型產(chǎn)業(yè)行動(dòng)計(jì)劃等;在社會(huì)方面上市公司少,地方成立資產(chǎn)管理公司;在技術(shù)方面要增加新業(yè)務(wù)品種等。同時(shí)利用SWOT分析法對(duì)公司的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅兩兩進(jìn)行匹配,建立SWOT矩陣,分析每個(gè)區(qū)域不同的含義,最終得出合理有效的戰(zhàn)略選擇。最后,設(shè)定了未來5年規(guī)模效益、結(jié)構(gòu)建設(shè)、業(yè)務(wù)結(jié)構(gòu)調(diào)整、風(fēng)險(xiǎn)控制、同業(yè)競(jìng)爭(zhēng)發(fā)展、企業(yè)文化建設(shè)等六大戰(zhàn)略發(fā)展規(guī)劃目標(biāo),選擇了以不良資產(chǎn)為主的多元化發(fā)展戰(zhàn)略,構(gòu)建了以不良資產(chǎn)經(jīng)營(yíng)為核心的“大資管”、以并購(gòu)重組為主的“大投行”、以多元金融服務(wù)為支撐的“大協(xié)同”的經(jīng)營(yíng)格局,全面實(shí)施了堅(jiān)持以不良資產(chǎn)業(yè)務(wù)為主業(yè)、調(diào)整業(yè)務(wù)結(jié)構(gòu)、深化金融服務(wù)、強(qiáng)化管理、實(shí)行激勵(lì)機(jī)制、注重人才培養(yǎng)、完善制度建設(shè)、塑造企業(yè)精神、加強(qiáng)企業(yè)文化建設(shè)等措施。同時(shí)提出了人力資源保障、激勵(lì)機(jī)制保障、財(cái)務(wù)制度保障、風(fēng)險(xiǎn)防控保障和企業(yè)文化保障等五大保障措施。由此得出資產(chǎn)管理公司的發(fā)展必須順應(yīng)市場(chǎng)經(jīng)濟(jì),優(yōu)先發(fā)展戰(zhàn)略,適時(shí)調(diào)整結(jié)構(gòu),加強(qiáng)員工隊(duì)伍和管理機(jī)制的建設(shè),在支持地方經(jīng)濟(jì)發(fā)展的同時(shí),不斷發(fā)展壯大自己。
[Abstract]:On November 2016, the State Council issued the "State Council's views on deepening the implementation of a new round of northeast revitalization strategy to accelerate the promotion of economic stability in the Northeast several important measures." The Central Economic work Conference also stressed the need to put the promotion of economic revitalization in the Northeast into the important agenda, and Jilin Province will push forward a new round of economic revitalization at full capacity. New changes will take place in its economic and financial situation. Rongtai Asset Management Company actively uses its own advantages to serve the economic development of the whole province. Also will make its own contribution to the development of local economy. This paper discusses the development strategy of Rongtai Asset Management Company from four aspects. First of all. It mainly reveals that Rongtai Asset Management Company is a state-owned non-bank solely owned financial enterprise separated from the parent bank, and its original intention is to purchase, manage and dispose of the non-policy non-performing assets stripped by the bank. Even to the development of today to the process of commercial development, and put forward research methods and research content. Secondly, mainly elaborated the company's institutional setup, personnel structure, asset stock, operating scale, market existence. Market influence, market recognition and development prospects. At the same time, the development status of Rongtai Asset Management Company has been evaluated and there are still some problems in the development of Rongtai Asset Management Company. The main reason is that the staff team is not suitable for the new business development needs, the business development is unbalanced and the lack of excellent customer group. The local economy is in an important period of adjustment and the new business competition is not dominant. Third, the use of PEST analysis of the external environment of Rongtai Asset Management Company, mainly from the political, economic, social. Technology and other four aspects of the elaboration: in the political factor mainly is the government to increase the promotion of venture capital, the construction of new urbanization gradually in-depth; In terms of economic factors, the government will issue policies to promote economic development, arrange infrastructure construction, implement new industrial action plans, etc. In the social aspect, there are few listed companies, and local asset management companies are set up; At the same time, we use SWOT analysis method to match the company's strengths, weaknesses, opportunities and threats, and establish the SWOT matrix to analyze the different meanings of each region. Finally, a reasonable and effective strategic choice. Finally, set the next five years of scale efficiency, structural construction, business structure adjustment, risk control, competition development in the same industry. Six major strategic development planning objectives, such as the construction of enterprise culture, have chosen the diversified development strategy with non-performing assets as the main body, and have constructed the "large capital management" with the management of non-performing assets as the core. The "big investment bank", which is based on mergers and acquisitions and reorganization, and the "great synergy", which is supported by diversified financial services, has comprehensively implemented the principle of adhering to the non-performing assets business, readjusting the business structure, and deepening financial services. Strengthen management, implement incentive mechanism, pay attention to talent training, perfect system construction, mold enterprise spirit, strengthen enterprise culture construction and other measures. At the same time, put forward human resources guarantee and incentive mechanism guarantee. It is concluded that the development of asset management companies must conform to the market economy, give priority to the development strategy, and adjust the structure at the right time. Strengthen the construction of staff and management mechanism, while supporting the development of local economy, constantly develop and strengthen themselves.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F832.39;F272

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