本文關(guān)鍵詞：中國(guó)電視劇在越南的傳播及其影響　出處：《華南理工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：中國(guó)電視劇自20世紀(jì)80年代開(kāi)始發(fā)軔,伴隨著傳播技術(shù)的飛速發(fā)展、電視受眾群體的不斷壯大,30多年后的今天,電視劇作為當(dāng)今電視節(jié)目的重要形態(tài),已成為大眾文化的一種載體。中國(guó)電視劇不僅在國(guó)內(nèi)獲得比較大的發(fā)展和進(jìn)步,還不斷進(jìn)入海外市場(chǎng),包括東南亞、歐美、非洲等區(qū)域。就影響所及以及文化傳播的角度來(lái)看,中國(guó)電視劇對(duì)東南亞,特別是對(duì)越南的影響力尤為巨大。從上個(gè)世紀(jì)90年代中越邦交正常化以來(lái),中越兩國(guó)在政治、經(jīng)濟(jì)、教育、科技等領(lǐng)域的合作與交流更為廣泛和密切。中國(guó)電視劇也是伴隨著中越邦交正�；M(jìn)入越南市場(chǎng),并在越南吸引了大量各階層的觀眾。從中越文化交流的角度看,中國(guó)電視劇實(shí)際上為越南觀眾提供了一個(gè)了解中國(guó)社會(huì)和文化的窗口。本文研究的題目是“中國(guó)電視劇在越南的傳播及其影響”,牽涉到中國(guó)和越南兩國(guó)文化。因此本文將從跨文化傳播的視角考察中國(guó)電視劇在越南的傳播歷程、影響因素等,并借此進(jìn)一步研究越南觀眾對(duì)中國(guó)電視劇的接受心理。而在這方面,越南國(guó)內(nèi)幾乎沒(méi)有現(xiàn)存的文獻(xiàn),作為一個(gè)留學(xué)生,希望能在這個(gè)方面填補(bǔ)越南跨文化傳播研究的空白。本文通過(guò)問(wèn)卷調(diào)查法對(duì)越南觀眾進(jìn)行研究。研究?jī)?nèi)容主要有四個(gè)方面：第一,中國(guó)電視劇在越南的傳播途徑及手段；第二,中國(guó)電視劇在越南的傳播效果；第三,中國(guó)電視劇輸入越南的主要類型及受歡迎情況；第四,中國(guó)電視劇對(duì)越南社會(huì)文化的影響。整個(gè)調(diào)查圍繞這四個(gè)部分進(jìn)行,通過(guò)調(diào)查資料的歸類,并結(jié)合跨文化傳播的系列理論,分析得出中國(guó)電視劇在越南傳播過(guò)程中跨文化傳播的內(nèi)容,影響因素等。最后根據(jù)研究結(jié)果提出相應(yīng)的跨文化傳播傳播建議,以深入探討越南觀眾借助中國(guó)電視劇完成的文化融合,從而為兩國(guó)民眾在歷史和文化層面的溝通和交流提供學(xué)識(shí)上的貢獻(xiàn)。
[Abstract]:Chinese TV began since 1980s, with the rapid development of communication technology, the television audience has grown, more than 30 years later, TV drama as an important form of today's TV programs, has become a carrier of mass culture. Chinese drama not only in China to obtain greater development and progress, but also continue to enter the overseas markets, including Southeast Asia, Europe, Africa and other regions. The impact of culture and the view of communication, China TV to Southeast Asia, especially on Vietnam's influence is particularly great. From the last century since the normalization of diplomatic relations between China and Vietnam in 90s, the two countries in the political education, economy, science and technology cooperation and exchanges in areas such as more extensive and close. Chinese drama is also accompanied by the normalization of diplomatic relations into Vietnam market, and attract a large number of all sectors of the audience from the Chinese Vietnamese culture in Vietnam. The exchange point of view, China TV provides an understanding of the social and cultural China window is actually Vietnamese audiences. The topic is "Chinese TV drama spread and influence in Vietnam, involving Chinese and Vietnam culture. This article from the perspective of intercultural communication Chinese drama in communication the history of Vietnam, influencing factors, and to further study the audience accept psychological drama of Vietnam China. In this regard, Vietnam has almost no extant literature, as a student, hoping to fill in this blank of Vietnam in intercultural communication research. This paper focuses on the research of Vietnamese audiences through the questionnaire survey method. The research content mainly has four aspects: first, China TV drama in the dissemination ways and means of Vietnam; second, China dramas in Vietnam spread effect; third, Chinese TV input main types of Vietnam and popular situation; fourth, effect of Chinese TV on the Vietnamese society culture. The investigation around the four part, through the classification of survey data, combined with the theory of intercultural communication, analysis Chinese television dramas in Vietnam in the process of communication in intercultural communication the content and influence factors. Finally, according to the results of the study of intercultural communication suggestions, in order to explore the Vietnam Chinese TV audience by means of cultural integration is complete, so as to provide knowledge on the contribution of the two people in the historical and cultural aspects of communication and exchange.

【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G229.25

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本文編號(hào)：1399507