【摘要】：企業(yè)低碳責(zé)任發(fā)展主要經(jīng)歷被動響應(yīng)社會低碳發(fā)展需要、滿足消費者低碳產(chǎn)品需求、主動響應(yīng)利益的相關(guān)者需要、實施企業(yè)低碳發(fā)展戰(zhàn)略和培育企業(yè)低碳價值觀五個層次,層次間存在遞進關(guān)系。企業(yè)低碳責(zé)任發(fā)展層次的提升需要低碳消費群體規(guī)模及消費行為支撐相應(yīng)的利潤,這需要對消費價值觀進行變革,實現(xiàn)從權(quán)利型、被動依附型消費價值觀向責(zé)任型及主動參與型消費價值觀發(fā)展,從而提升消費者對低碳產(chǎn)品的終極價值認(rèn)同,降低低碳產(chǎn)品的感知風(fēng)險,建立消費者對低碳供給者的信任關(guān)系。為此,提出以下策略建議:以消費價值觀變革為目標(biāo)開拓企業(yè)差異化發(fā)展路徑、以消費價值觀變革為動力創(chuàng)新企業(yè)服務(wù)模式、以消費價值觀變革為基礎(chǔ)構(gòu)建企業(yè)低碳增值服務(wù)盈利模式、以消費價值觀變革為導(dǎo)向完善政府監(jiān)管調(diào)控方式。
[Abstract]:The development of enterprise low-carbon responsibility mainly experiences five levels: passively responding to the needs of social low-carbon development, meeting the needs of consumers' low-carbon products, actively responding to the needs of stakeholders, implementing the enterprise low-carbon development strategy and cultivating enterprise low-carbon values. The promotion of enterprise low-carbon responsibility development level needs the scale of low-carbon consumption group and consumption behavior to support the corresponding profits, which needs to change the consumption values and realize the development of subordinate and passive dependent consumption values to responsible and active participation consumption values, so as to enhance consumers' ultimate value identity of low-carbon products and reduce the perceived risk of low-carbon products. Build consumer trust with low-carbon suppliers. Therefore, the following strategic suggestions are put forward: to open up the development path of enterprise differentiation with the goal of the change of consumption values, to innovate the service mode of enterprises with the change of consumption values as the motive force, to construct the profit mode of low carbon value-added service of enterprises on the basis of the change of consumption values, and to perfect the mode of government supervision and control under the guidance of the change of consumption values.
【作者單位】： 上饒師范學(xué)院經(jīng)濟與管理學(xué)院;
【基金】：江西省社會科學(xué)“十二五”(2015年)重點規(guī)劃項目“基于消費價值觀視角的企業(yè)低碳責(zé)任內(nèi)生動力機制研究”(項目編號:15GL01)
【分類號】：F270

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