【摘要】：本文在理論分析的基礎(chǔ)上確定商業(yè)模式創(chuàng)新的四個(gè)維度:客戶界面創(chuàng)新、企業(yè)戰(zhàn)略創(chuàng)新、戰(zhàn)略資源創(chuàng)新以及價(jià)值網(wǎng)絡(luò)創(chuàng)新。并以此為基礎(chǔ)提出假設(shè),之后通過問卷調(diào)查獲取樣本數(shù)據(jù),運(yùn)用結(jié)構(gòu)方程模型對各項(xiàng)假設(shè)進(jìn)行檢驗(yàn)。結(jié)果顯示,商業(yè)模式創(chuàng)新的各能力因子均對企業(yè)競爭優(yōu)勢存在正向作用。
[Abstract]:On the basis of theoretical analysis, this paper defines four dimensions of business model innovation: customer interface innovation, enterprise strategic innovation, strategic resource innovation and value network innovation. On the basis of these assumptions, the sample data are obtained by questionnaire survey, and the assumptions are tested by structural equation model. The results show that each capability factor of business model innovation has a positive effect on the competitive advantage of enterprises.
【作者單位】： 烏蘭察布職業(yè)學(xué)院;
【分類號(hào)】：F271

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