廣州凱得融資擔(dān)保有限公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-02-15 13:03
【摘要】：近年來國家不斷出臺相關(guān)配套政策,加強融資擔(dān)保行業(yè)的規(guī)范管理和行業(yè)監(jiān)管,改善融資擔(dān)保行業(yè)的政策環(huán)境,融資擔(dān)保行業(yè)正從前兩年的低谷中逐漸走出來,國有控股擔(dān)保公司在行業(yè)中正成為主力軍。但受國際宏觀經(jīng)濟周期性沖擊和國內(nèi)經(jīng)濟三期疊加的雙重影響,中小微企業(yè)融資難融資貴不僅沒能妥善解決,反而出現(xiàn)部分中小微企業(yè)因資金鏈斷裂,導(dǎo)致為其提供擔(dān)保服務(wù)的擔(dān)保公司受影響,擔(dān)保代償率明顯上升,經(jīng)營風(fēng)險不斷加大,未來發(fā)展面臨著許多新的考驗。擔(dān)保公司的戰(zhàn)略定位和實施策略是保持競爭優(yōu)勢的關(guān)鍵因素,是可持續(xù)發(fā)展的基礎(chǔ)。本文從整體上對文章的選題、研究內(nèi)容與方法和結(jié)構(gòu)框架進行闡述。通過國內(nèi)外戰(zhàn)略管理理論和經(jīng)典文獻的梳理和總結(jié),結(jié)合行業(yè)特點,對相關(guān)研究進行綜述。以廣州凱得融資擔(dān)保有限公司為主體,運用PEST分析、波特五力模型分析、競爭者分析、價值鏈分析、波士頓矩陣分析和SWOT分析等戰(zhàn)略管理工具來研究和分析凱得擔(dān)保公司的發(fā)展戰(zhàn)略,總結(jié)出企業(yè)的優(yōu)劣、劣勢、機會與威脅、戰(zhàn)略選擇、戰(zhàn)略實施及措施保障等。最后分析得出凱得擔(dān)保公司發(fā)展戰(zhàn)略總體規(guī)劃:2017-2019年以“規(guī)模取勝”為主要發(fā)展戰(zhàn)略目標(biāo),2020-2022年以“規(guī)模+品牌”為主要發(fā)展戰(zhàn)略目標(biāo),2023-2025年以“多元化+規(guī)模+品牌”為主要發(fā)展戰(zhàn)略目標(biāo)。策略上,采用S+0密集型成長戰(zhàn)略,通過加大市場開發(fā)和產(chǎn)品開發(fā)力度,提供差異化的產(chǎn)品和服務(wù),增強市場滲透,提高市場占有率和業(yè)務(wù)規(guī)模,提升整體的盈利能力和市場競爭力,為凱得擔(dān)保公司立足于廣州地區(qū)擔(dān)保公司的引領(lǐng)地位奠定基礎(chǔ)。通過對凱得擔(dān)保公司發(fā)展戰(zhàn)略的研究,希望能夠幫助凱得擔(dān)保公司制定出適合其自身時代要求的發(fā)展戰(zhàn)略,使公司在未來的市場競爭中持續(xù)處于有利地位。同時,也希望能對中國融資擔(dān)保行業(yè)的國有控股擔(dān)保公司的整體發(fā)展有所借鑒和幫助。但由于本文分析有限,仍有待進一步探討研究。
[Abstract]:In recent years, the state has continuously issued relevant supporting policies, strengthened the normative management and industry supervision of the financing guarantee industry, improved the policy environment of the financing guarantee industry, and the financing guarantee industry is gradually coming out from the trough of the previous two years. State-owned guarantee companies are becoming the main force in the industry. However, under the dual influence of the cyclical impact of the international macro-economy and the superposition of the three phases of the domestic economy, the difficulty in financing small and medium enterprises has not been properly solved, but on the contrary, some small and medium-sized enterprises have broken the capital chain because of the breakage of the capital chain. As a result, the guarantee companies providing guarantee services are affected, the guarantee reimbursement rate is obviously rising, the operating risk is increasing, and the future development is facing many new tests. The strategic orientation and implementation strategy of the guarantee company are the key factors to maintain the competitive advantage and the foundation of sustainable development. In this paper, the overall topic of the article, research content and methods and the structure of the framework are described. By combing and summing up the domestic and foreign strategic management theory and classical literature, combined with the characteristics of the industry, this paper summarizes the related research. With Guangzhou Kai de financing guarantee Co., Ltd as the main body, using PEST analysis, Porter five Force Model Analysis, competitor Analysis, value chain Analysis, Strategic management tools, such as Boston matrix analysis and SWOT analysis, are used to study and analyze the development strategy of Cade guarantee Company. The advantages and disadvantages, opportunities and threats, strategic choice, strategy implementation and measures are summarized. Finally, the author draws the conclusion that the overall plan of development strategy of Kai de guarantee Company: "winning scale" is the main development strategy goal in 2017-2019, and "scale brand" is the main development strategic goal in 2020-2022. In 2023-2025, the main development strategy target is "diversified scale brand". In strategy, we adopt S0 intensive growth strategy, through increasing market development and product development, provide differentiated products and services, enhance market penetration, increase market share and business scale, Enhance the overall profitability and market competitiveness, for the Kade guarantee company based on the leading position of the guarantee company in Guangzhou to lay the foundation. Through the research on the development strategy of Kai de guarantee Company, it is hoped that it can help the company to draw up a development strategy suitable for its own era, so that the company will continue to be in a favorable position in the future market competition. At the same time, it also hopes to help the whole development of state-holding guarantee companies in financing guarantee industry in China. However, due to the limited analysis of this paper, it still needs further study.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F832.39;F272
[Abstract]:In recent years, the state has continuously issued relevant supporting policies, strengthened the normative management and industry supervision of the financing guarantee industry, improved the policy environment of the financing guarantee industry, and the financing guarantee industry is gradually coming out from the trough of the previous two years. State-owned guarantee companies are becoming the main force in the industry. However, under the dual influence of the cyclical impact of the international macro-economy and the superposition of the three phases of the domestic economy, the difficulty in financing small and medium enterprises has not been properly solved, but on the contrary, some small and medium-sized enterprises have broken the capital chain because of the breakage of the capital chain. As a result, the guarantee companies providing guarantee services are affected, the guarantee reimbursement rate is obviously rising, the operating risk is increasing, and the future development is facing many new tests. The strategic orientation and implementation strategy of the guarantee company are the key factors to maintain the competitive advantage and the foundation of sustainable development. In this paper, the overall topic of the article, research content and methods and the structure of the framework are described. By combing and summing up the domestic and foreign strategic management theory and classical literature, combined with the characteristics of the industry, this paper summarizes the related research. With Guangzhou Kai de financing guarantee Co., Ltd as the main body, using PEST analysis, Porter five Force Model Analysis, competitor Analysis, value chain Analysis, Strategic management tools, such as Boston matrix analysis and SWOT analysis, are used to study and analyze the development strategy of Cade guarantee Company. The advantages and disadvantages, opportunities and threats, strategic choice, strategy implementation and measures are summarized. Finally, the author draws the conclusion that the overall plan of development strategy of Kai de guarantee Company: "winning scale" is the main development strategy goal in 2017-2019, and "scale brand" is the main development strategic goal in 2020-2022. In 2023-2025, the main development strategy target is "diversified scale brand". In strategy, we adopt S0 intensive growth strategy, through increasing market development and product development, provide differentiated products and services, enhance market penetration, increase market share and business scale, Enhance the overall profitability and market competitiveness, for the Kade guarantee company based on the leading position of the guarantee company in Guangzhou to lay the foundation. Through the research on the development strategy of Kai de guarantee Company, it is hoped that it can help the company to draw up a development strategy suitable for its own era, so that the company will continue to be in a favorable position in the future market competition. At the same time, it also hopes to help the whole development of state-holding guarantee companies in financing guarantee industry in China. However, due to the limited analysis of this paper, it still needs further study.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F832.39;F272
【參考文獻】
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