【摘要】：文章基于交易成本理論、資源依賴?yán)碚撆c社會(huì)交換理論,利用問(wèn)卷調(diào)查得到的制造商數(shù)據(jù),探索了權(quán)威治理策略與投機(jī)行為之間的非線性關(guān)系。研究發(fā)現(xiàn),企業(yè)不同程度地使用不同類型的權(quán)威治理策略會(huì)帶來(lái)差異性的投機(jī)行為治理結(jié)果。具體表現(xiàn)為:企業(yè)使用權(quán)威治理策略中的強(qiáng)制性權(quán)力,對(duì)渠道伙伴投機(jī)行為的影響呈現(xiàn)出先加重后減輕的倒U型關(guān)系;企業(yè)使用權(quán)威治理策略中的非強(qiáng)制性權(quán)力,對(duì)渠道伙伴投機(jī)行為的影響則呈現(xiàn)出先減輕后加重的U型關(guān)系。企業(yè)只有高強(qiáng)度地使用強(qiáng)制性權(quán)力或低強(qiáng)度地使用非強(qiáng)制性權(quán)力才能有效控制渠道投機(jī)行為。文章結(jié)論在明晰權(quán)威治理策略與渠道投機(jī)行為之間的具體關(guān)系以及統(tǒng)一現(xiàn)有研究矛盾結(jié)論的同時(shí),對(duì)渠道成員合理選擇并使用權(quán)威治理策略制定渠道決策,規(guī)范渠道中的投機(jī)行為具有重要的意義。
[Abstract]:Based on transaction cost theory, resource dependence theory and social exchange theory, this paper explores the nonlinear relationship between authoritative governance strategies and speculative behavior by using the manufacturer data obtained by questionnaire survey. It is found that different types of authoritative governance strategies will lead to different governance results of speculative behavior. The concrete manifestation is: the enterprise uses the mandatory power in the authority governance strategy, the influence to the channel partner speculative behavior presents the inverted U-type relation which first intensifies then reduces; By using the non-mandatory power in the authoritative governance strategy, the influence on the speculative behavior of the channel partners shows a U-type relationship, which is first mitigated and then aggravated. In order to control channel speculation, enterprises can control channel speculation only by using high-intensity or low-intensity non-coercive power. The paper concludes that while clarifying the specific relationship between the authoritative governance strategy and channel speculation and unifying the existing contradictory conclusions, the channel members should be reasonably selected and used to make channel decisions with authoritative governance strategies. It is of great significance to regulate speculation in channels.
【作者單位】： 長(zhǎng)安大學(xué)經(jīng)濟(jì)與管理學(xué)院;西安交通大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目(71502018);國(guó)家自然科學(xué)基金項(xiàng)目(71132005) 陜西省自然科學(xué)基金青年項(xiàng)目(2015JQ7276)
【分類號(hào)】：F274

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