【摘要】：技術(shù)進(jìn)步推動(dòng)新產(chǎn)品以更快的速度進(jìn)入市場(chǎng),企業(yè)為了搶占更多的市場(chǎng)份額,往往會(huì)選擇推出老產(chǎn)品的改進(jìn)型新產(chǎn)品,以完成產(chǎn)品的更新?lián)Q代.針對(duì)企業(yè)不斷推出改進(jìn)型新產(chǎn)品的情況,考慮雙寡頭環(huán)境下新老兩代產(chǎn)品共存時(shí)的需求變動(dòng),研究改進(jìn)型新產(chǎn)品的最優(yōu)上市時(shí)間和新產(chǎn)品上市后老產(chǎn)品的最優(yōu)調(diào)整價(jià)格問題,并分析改進(jìn)型新產(chǎn)品的最優(yōu)上市時(shí)間、老產(chǎn)品的最優(yōu)調(diào)整價(jià)格與技術(shù)水平、產(chǎn)品價(jià)格等因素的關(guān)系.研究表明:老產(chǎn)品的市場(chǎng)潛力越大、技術(shù)水平越高,改進(jìn)型新產(chǎn)品的最優(yōu)上市時(shí)間越晚;改進(jìn)型新產(chǎn)品的技術(shù)水平越高,其最優(yōu)上市時(shí)間越早;競(jìng)爭(zhēng)企業(yè)產(chǎn)品的價(jià)格和技術(shù)水平對(duì)改進(jìn)型新產(chǎn)品最優(yōu)上市時(shí)間起反向作用;改進(jìn)型新產(chǎn)品的價(jià)格和技術(shù)水平對(duì)老產(chǎn)品的最優(yōu)調(diào)整價(jià)格起反向作用;競(jìng)爭(zhēng)企業(yè)產(chǎn)品的價(jià)格和技術(shù)水平對(duì)老產(chǎn)品的最優(yōu)調(diào)整價(jià)格起反向作用.
[Abstract]:Technological progress promotes new products to enter the market at a faster speed. In order to occupy more market share, enterprises often choose to launch new and improved products of old products, in order to complete the upgrading of products. In view of the continuous introduction of new and improved products by enterprises, considering the change of demand for the coexistence of new and old products under the duopoly environment, this paper studies the optimal time to market of new and improved products and the optimal adjustment price of old and old products after the new products go on sale. It also analyzes the relationship between the optimal time to market, the optimal adjustment price of the old product and the technical level, product price and so on. The results show that: the greater the market potential of the old products, the higher the technical level, the later the optimal marketing time of the improved new products is, the higher the technical level of the improved new products is, the earlier the optimal marketing time is. The price and technology level of the competitive enterprise's products have reverse effect on the optimal time to market of the improved new product, and the price and the technical level of the improved new product have the reverse effect on the optimal adjustment price of the old product. The price and technical level of competitive products play a reverse role in the optimal adjustment price of old products.
【作者單位】： 上海財(cái)經(jīng)大學(xué)國(guó)際工商管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71272016;71571114) 上海財(cái)經(jīng)大學(xué)優(yōu)秀博士論文培育基金資助項(xiàng)目;上海財(cái)經(jīng)大學(xué)研究生創(chuàng)新基金項(xiàng)目(CXJJ-2015-320)
【分類號(hào)】：F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 鞏天嘯;王瑋;陳麗華;藍(lán)穎杰;;面對(duì)策略型消費(fèi)者的產(chǎn)品創(chuàng)新?lián)Q代策略[J];管理科學(xué)學(xué)報(bào);2015年09期

2 熊榆;張雪斌;熊中楷;;合作新產(chǎn)品開發(fā)資金及知識(shí)投入決策研究[J];管理科學(xué)學(xué)報(bào);2013年09期

3 劉德文,蕭柏春,魯若愚;易逝性高新技術(shù)產(chǎn)品在衰退期的收入管理問題[J];管理科學(xué)學(xué)報(bào);2003年06期

相關(guān)碩士學(xué)位論文 前1條

1 侯江峰;對(duì)新產(chǎn)品開發(fā)的最佳上市時(shí)機(jī)研究[D];天津工業(yè)大學(xué);2008年

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 龍躍;顧新;;基于知識(shí)投入和轉(zhuǎn)移演化的產(chǎn)業(yè)技術(shù)創(chuàng)新博弈研究[J];軟科學(xué);2017年01期

2 張華;;合作穩(wěn)定性、參與動(dòng)機(jī)與創(chuàng)新生態(tài)系統(tǒng)自組織進(jìn)化[J];外國(guó)經(jīng)濟(jì)與管理;2016年12期

3 趙曉e，

本文編號(hào)：2389369