平安銀行供應(yīng)鏈金融業(yè)務(wù)發(fā)展策略優(yōu)化研究
[Abstract]:Supply chain financial business is a model of financial and real industry cooperation, and also an important countermeasure to solve the financing difficulties of small and medium-sized enterprises. Supply chain finance has been developed for more than ten years in our country. In addition, in recent years, the macroeconomic situation of our country has changed fundamentally, some industries have appeared the phenomenon of overcapacity and low price, which has brought challenges to the business risk control of supply chain finance. At the same time, Internet finance companies have entered the supply chain financial field, and traditional banks have launched a positive confrontation. Based on the difficulties of banking supply chain finance development, how to optimize the development strategy of supply chain financial business has become an important subject of banking research. This paper first introduces the reasons for the formation of supply chain finance and its business characteristics, combined with the existing product system of Ping an Bank, introduces in detail the typical products of the three major supply chain financial services of Ping an Bank, including prepaid, spot and inventory. By comparing the product differences between Ping an Bank and the interbank, it is pointed out that Ping an Bank's business model can not meet the needs of market development, expose the weakness of insufficient risk control ability in the down-cycle of economy, and from product innovation and platform construction, Three aspects of risk control for Ping an Bank's supply chain financial development optimization strategy. In the process of product construction, the whole chain of products and services is provided to customers, and the financial services run through the whole supply chain to meet the needs of different levels of supply chain enterprises. Breaking through the limitations of the existing product system, vigorously developing network financial products, digitizing the flow information of the supply chain, simplifying the customer credit process, taking advantage of the wide coverage of the Internet, breaking through the existing physical network restrictions of Ping an Bank, Get customers in batches and expand the business scale of supply chain finance. At the same time, alliance with the third party information platform to make up for the shortcomings of Ping an Bank's own resources, strong and powerful, deeply involved in the customer's industrial chain. In the aspect of platform construction, we should build a specialized and intelligent information platform, break through the limitations of traditional financial thinking, use big data technology, in customer interaction, asset management, product design, transaction process, risk control, marketing management, Operation management and other aspects of optimization, to enhance the depth and breadth of banking services. In the aspect of risk control, using the technology of Internet of things to solve the problem of repeated mortgage in the existing business model and the difficult supervision of goods, and through big data's application, to create a risk identification based on pre-prevention, strong real-time and automation. Risk measurement, risk control system. Finally, the paper puts forward the safeguard measures from three aspects of setting up professional management team, improving the level of informatization and establishing strict wind control system to optimize the financial development strategy of Ping an Bank supply chain.
【學(xué)位授予單位】:蘭州大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:F832.4;F276.3;F275
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