G市自來水公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-11-12 18:29
【摘要】：城市水務是市政公用服務的有機組成元素,與經(jīng)濟發(fā)展和居民生活有著緊密的聯(lián)系。作為國民經(jīng)濟的重要組成部分,隨著市場化改革的不斷深入和我國城鎮(zhèn)化的快速推進,水務行業(yè)面臨日趨激烈的競爭。國有供水企業(yè)傳統(tǒng)的經(jīng)營管理模式已不再能適應國民經(jīng)濟發(fā)展的需要,原有模式的積弊日益突顯。如何適應新形勢,抓住新機遇,迎接新挑戰(zhàn),確保為居民、政府機關(guān)、企事業(yè)單位提供優(yōu)質(zhì)高效的水務服務是當前我國水務企業(yè)所要解決的首要問題。通過深入分析城鎮(zhèn)水務行業(yè)特點、發(fā)展現(xiàn)狀和目前存在的問題,科學合理制定企業(yè)發(fā)展戰(zhàn)略,是發(fā)揮供水企業(yè)自身優(yōu)勢,增強競爭能力,推動行業(yè)市場化改革,維持市場的良性運行和實現(xiàn)可持續(xù)發(fā)展的關(guān)鍵所在。本文根據(jù)水務行業(yè)發(fā)展的總體趨勢,結(jié)合供水企業(yè)現(xiàn)狀、存在的問題和面對的機遇與挑戰(zhàn),選取G市自來水公司為案例進行公司發(fā)展戰(zhàn)略研究。首先,利用PEST法分析供水企業(yè)發(fā)展的外部環(huán)境,包括政策法規(guī)、經(jīng)濟、社會和技術(shù)等幾個方面,同時對水務的行業(yè)環(huán)境進行了研究,包括水務市場的運營現(xiàn)狀,市場化改革現(xiàn)狀和行業(yè)發(fā)展趨勢等方面,指出在當前經(jīng)濟環(huán)境下,必須深入推進水務行業(yè)改革;其次,采用SWOT分析法對自身的優(yōu)勢和劣勢、面對的機遇和威脅等相關(guān)因素進行了具體分析,以此為基礎(chǔ)構(gòu)建了 G市自來水公司的SWOT矩陣;基于以上運營PEST和SWOT分析的結(jié)果,提出了 G市自來水公司在中長期的整體發(fā)展戰(zhàn)略、定位與目標體系。G市自來水公司總的發(fā)展戰(zhàn)略為,以供水主業(yè)為本,鞏固和不斷擴展供水市場和范圍,改善服務質(zhì)量,提高主城區(qū)供水普及率,努力將周邊縣域和鄉(xiāng)鎮(zhèn)納入供水版圖,形成規(guī)模優(yōu)勢;積極進行企業(yè)內(nèi)部改革,提高自身管理水平和技術(shù)水平,以跟上經(jīng)濟社會發(fā)展的步伐和市場化改革的需要;推進供水相關(guān)多元化經(jīng)營,以主業(yè)為依托,利用業(yè)已形成的優(yōu)勢拓展周邊業(yè)務范圍,尋找新的收入增長點。同時,對如何建立企業(yè)發(fā)展戰(zhàn)略支持體系,如何鞏固企業(yè)現(xiàn)有的地位和發(fā)揮企業(yè)自身的優(yōu)勢,如何提高管理企業(yè)水平等給出了相應的合理建議,為企業(yè)戰(zhàn)略的實施提供了進一步保障。市場化改革改變了供水行業(yè)傳統(tǒng)的發(fā)展軌道,經(jīng)濟社會的發(fā)展提高了對供水行業(yè)的整體要求,固有的產(chǎn)業(yè)特點決定了供水行業(yè)應逐步走向規(guī)�；a(chǎn)業(yè)化發(fā)展的道路。通過發(fā)展戰(zhàn)略的研究得出,G市自來水公司要深入推進市場化改革,實施以供水主業(yè)為本,多元經(jīng)營的發(fā)展戰(zhàn)略,走規(guī)模化發(fā)展的道路,才能在市場化改革的浪潮下不斷成長發(fā)展壯大。
[Abstract]:Urban water is an organic component of municipal public services, which is closely related to economic development and residents' life. As an important part of the national economy, with the deepening of market-oriented reform and the rapid development of urbanization in China, the water industry is facing increasingly fierce competition. The traditional management mode of state-owned water supply enterprises can no longer meet the needs of the development of national economy. How to adapt to the new situation, seize new opportunities, meet new challenges, and ensure the provision of high quality and efficient water service for residents, government organs, enterprises and institutions is the most important problem to be solved by water enterprises in our country at present. Through in-depth analysis of urban water industry characteristics, current development situation and existing problems, scientific and rational formulation of enterprise development strategy is to give full play to the advantages of water supply enterprises, enhance their competitiveness, and promote the market-oriented reform of the industry. The key to maintain the healthy operation of the market and achieve sustainable development. According to the general trend of water industry development, combined with the current situation of water supply enterprises, existing problems and opportunities and challenges, the paper selects G City Water Company as a case to study the development strategy of the company. First of all, using PEST method to analyze the external environment of water supply enterprise development, including policies and regulations, economy, society and technology, etc., at the same time, the paper studies the industry environment of water supply, including the current operation situation of water supply market. This paper points out that in the current economic environment, the reform of water industry must be promoted deeply. Secondly, SWOT analysis method is used to analyze the relative factors, such as strengths and weaknesses, opportunities and threats, etc., based on which the SWOT matrix of G city tap water company is constructed. Based on the above analysis of PEST and SWOT, this paper puts forward the overall development strategy, orientation and target system of G City Water supply Company in the medium and long term. The overall development strategy of G City Water supply Company is based on the main industry of water supply. Consolidate and expand the water supply market and scope, improve the service quality, increase the water supply popularization rate in the main urban areas, strive to bring the surrounding counties and towns into the water supply territory, and form a scale advantage; Actively carry out the internal reform of enterprises, improve their own management level and technical level, in order to keep up with the pace of economic and social development and the needs of market-oriented reform; To promote the diversified management of water supply, to rely on the main industry, to use the advantages of the existing expansion of the peripheral business scope, to find a new revenue growth point. At the same time, some reasonable suggestions are given on how to establish the enterprise development strategy support system, how to consolidate the existing position of the enterprise, how to give full play to the advantages of the enterprise itself, how to improve the level of the management enterprise, etc. It provides further guarantee for the implementation of enterprise strategy. The market-oriented reform has changed the traditional development track of water supply industry, and the development of economy and society has raised the overall demand for water supply industry. The inherent industrial characteristics have decided that the water supply industry should gradually move towards the road of large-scale industrialization development. Through the research of development strategy, it is concluded that G City Water supply Company should carry out the market-oriented reform, implement the development strategy based on the main industry of water supply, and take the road of large-scale development. Only in the tide of market-oriented reform can we continue to grow and grow.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F299.24;F272
本文編號：2327869
[Abstract]:Urban water is an organic component of municipal public services, which is closely related to economic development and residents' life. As an important part of the national economy, with the deepening of market-oriented reform and the rapid development of urbanization in China, the water industry is facing increasingly fierce competition. The traditional management mode of state-owned water supply enterprises can no longer meet the needs of the development of national economy. How to adapt to the new situation, seize new opportunities, meet new challenges, and ensure the provision of high quality and efficient water service for residents, government organs, enterprises and institutions is the most important problem to be solved by water enterprises in our country at present. Through in-depth analysis of urban water industry characteristics, current development situation and existing problems, scientific and rational formulation of enterprise development strategy is to give full play to the advantages of water supply enterprises, enhance their competitiveness, and promote the market-oriented reform of the industry. The key to maintain the healthy operation of the market and achieve sustainable development. According to the general trend of water industry development, combined with the current situation of water supply enterprises, existing problems and opportunities and challenges, the paper selects G City Water Company as a case to study the development strategy of the company. First of all, using PEST method to analyze the external environment of water supply enterprise development, including policies and regulations, economy, society and technology, etc., at the same time, the paper studies the industry environment of water supply, including the current operation situation of water supply market. This paper points out that in the current economic environment, the reform of water industry must be promoted deeply. Secondly, SWOT analysis method is used to analyze the relative factors, such as strengths and weaknesses, opportunities and threats, etc., based on which the SWOT matrix of G city tap water company is constructed. Based on the above analysis of PEST and SWOT, this paper puts forward the overall development strategy, orientation and target system of G City Water supply Company in the medium and long term. The overall development strategy of G City Water supply Company is based on the main industry of water supply. Consolidate and expand the water supply market and scope, improve the service quality, increase the water supply popularization rate in the main urban areas, strive to bring the surrounding counties and towns into the water supply territory, and form a scale advantage; Actively carry out the internal reform of enterprises, improve their own management level and technical level, in order to keep up with the pace of economic and social development and the needs of market-oriented reform; To promote the diversified management of water supply, to rely on the main industry, to use the advantages of the existing expansion of the peripheral business scope, to find a new revenue growth point. At the same time, some reasonable suggestions are given on how to establish the enterprise development strategy support system, how to consolidate the existing position of the enterprise, how to give full play to the advantages of the enterprise itself, how to improve the level of the management enterprise, etc. It provides further guarantee for the implementation of enterprise strategy. The market-oriented reform has changed the traditional development track of water supply industry, and the development of economy and society has raised the overall demand for water supply industry. The inherent industrial characteristics have decided that the water supply industry should gradually move towards the road of large-scale industrialization development. Through the research of development strategy, it is concluded that G City Water supply Company should carry out the market-oriented reform, implement the development strategy based on the main industry of water supply, and take the road of large-scale development. Only in the tide of market-oriented reform can we continue to grow and grow.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F299.24;F272
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