【摘要】：在我國(guó)跨境電商企業(yè)的環(huán)境下,跨境貿(mào)易有著巨大的市場(chǎng)需求,由于需求量存在不確定性,企業(yè)對(duì)產(chǎn)品的訂貨量始終缺乏科學(xué)的管理方法。基本的經(jīng)濟(jì)批量訂貨模型只適用于一般情況下的產(chǎn)品,當(dāng)考慮折扣因素時(shí)傳統(tǒng)的訂貨模型無(wú)法適應(yīng)企業(yè)的實(shí)際訂貨狀況,而預(yù)算的限制又造成一些商品無(wú)法正常訂貨,嚴(yán)重的影響了公司的銷(xiāo)售量。再者,當(dāng)訂貨量增加時(shí)面對(duì)廣告投放費(fèi)用的約束,不但增加了成本還降低了利潤(rùn)。因此,建立在跨境電商企業(yè)的環(huán)境下考慮多因素的不同產(chǎn)品的帶折扣訂貨模型,求解并給出最優(yōu)訂貨量、最小成本和最大利潤(rùn),為訂貨管理提供決策依據(jù)是本文需要解決的問(wèn)題。本文首先對(duì)不同條件下的EOQ(Economic Order Quantity)的相關(guān)文獻(xiàn)進(jìn)行了認(rèn)真梳理與分析,理清研究脈絡(luò),將其作為后續(xù)研究的理論基礎(chǔ)。通過(guò)分析跨境電商J公司訂貨現(xiàn)狀,總結(jié)目前商品訂貨管理的特征與存在的問(wèn)題。分別討論了在一般情況下的是否允許缺貨的訂貨模型、帶折扣的不同產(chǎn)品的訂貨模型和在促銷(xiāo)活動(dòng)情況下的具有預(yù)算與廣告約束的訂貨模型,并利用MATLAB求解模型。通過(guò)將得出的訂貨策略應(yīng)用到跨境電商J公司的實(shí)際訂貨中,分析結(jié)果顯示所得模型能減少J公司的預(yù)算和廣告,這為其控制總成本與提高利潤(rùn)提供依據(jù),同時(shí)也為其他跨境電商企業(yè)提供借鑒。
[Abstract]:In the environment of our country's cross-border e-commerce enterprises, cross-border trade has a huge market demand. Because of the uncertainty of demand, the enterprises always lack scientific management methods for the order volume of products. The basic economic lot order model is only suitable for general products. When the discount factor is taken into account, the traditional order model can not adapt to the actual order situation of the enterprise, and the budget constraints cause some goods to be unable to order normally. The sales volume of the company was seriously affected. Moreover, when the order volume increases, faced with advertising cost constraints, not only increased costs but also reduced profits. Therefore, under the environment of cross-border e-commerce enterprises, the discounted ordering model of different products with multiple factors is established, and the optimal order quantity, minimum cost and maximum profit are obtained. To provide decision basis for order management is a problem to be solved in this paper. In this paper, the relevant documents of EOQ (Economic Order Quantity) under different conditions are carefully combed and analyzed in order to clarify the research context and take it as the theoretical basis for further research. Based on the analysis of the order status of J Company, a cross-border e-commerce company, this paper summarizes the characteristics and problems of commodity order management at present. In this paper, we discuss the order model with budget and advertising constraints in general, the order model with different products with discounts and the order model with budget and advertising constraints in general, and use MATLAB to solve the model. The result shows that the model can reduce the budget and advertisement of J Company, which provides the basis for controlling the total cost and increasing the profit. At the same time also for other cross-border e-commerce enterprises to provide reference.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F274

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