【摘要】：我國經濟新常態(tài)的背景下,經濟增速進一步放緩,經濟結構不斷優(yōu)化升級,供給側結構改革逐步推進,創(chuàng)業(yè)、創(chuàng)新力量成為我國全面深化改革與結構調整的主要驅動力。由此,“互聯(lián)網+”與“大眾創(chuàng)業(yè)、萬眾創(chuàng)新”的概念被提出,一大批創(chuàng)新、創(chuàng)業(yè)人才涌現(xiàn),我們稱之為創(chuàng)客。隨著創(chuàng)客數(shù)量的急劇增加,創(chuàng)客行為研究成為熱點問題。互聯(lián)網的發(fā)展與普及為創(chuàng)客知識共享提供了最佳平臺。其在虛擬社區(qū)的知識共享行為,成為后期知識創(chuàng)新與創(chuàng)業(yè)的基礎。目前,我國對虛擬社區(qū)創(chuàng)客知識共享行為影響因素的研究較少。本文基于社會認知理論,以三元交互原理為基本框架,從環(huán)境信任、自我效能、結果預期三個維度出發(fā),通過文獻梳理與對創(chuàng)客行為的質性分析,共提取8項影響因素,構建了我國虛擬社區(qū)創(chuàng)客知識共享行為的影響研究模型。提出17條假設路徑,對國內較為著名的十家虛擬社區(qū)創(chuàng)客空間中注冊超過半年的會員進行在線問卷調查,獲得有效問卷267份,采用結構方程模型進行假設檢驗,探究虛擬社區(qū)創(chuàng)客知識共享行為的影響因素。最終,14條路徑驗證成立,否定3項假設并增加2條修正路徑。本文研究發(fā)現(xiàn):虛擬社區(qū)下經濟信任、制度信任、認知信任與創(chuàng)客知識共享顯著正相關;知識創(chuàng)新預期、產品孵化預期正向促進知識共享行為,品牌營銷預期與創(chuàng)客共享行為無涉;自我效能對創(chuàng)客在虛擬社區(qū)的知識共享行為具有極大的促進作用。在虛擬社區(qū)未來的構建中,應注重創(chuàng)客的經濟考量與制度設計需求,滿足創(chuàng)客知識創(chuàng)新與產品孵化等期望,從而促進虛擬社區(qū)創(chuàng)客知識共享,加速創(chuàng)新創(chuàng)業(yè),推動我國經濟發(fā)展。本文的研究為政府及企業(yè)進一步建設在線創(chuàng)客空間提供了理論指導與政策建議。
[Abstract]:Under the background of the new normal state of our economy, the economic growth rate further slows down, the economic structure is optimized and upgraded, the supply-side structural reform is pushed forward step by step, the pioneering and innovative forces become the main driving force to deepen the reform and the structural adjustment in an all-round way in our country. As a result, the concepts of "Internet" and "mass entrepreneurship, mass innovation" have been put forward, a large number of innovation, entrepreneurial talents emerge, we call it "creators". With the rapid increase of the number of guest creators, the research on the creation behavior has become a hot issue. The development and popularization of the Internet provides the best platform for the creation of knowledge sharing. The knowledge sharing behavior in virtual community becomes the foundation of knowledge innovation and entrepreneurship in later stage. At present, there are few researches on the influencing factors of knowledge sharing behavior in virtual community. Based on the theory of social cognition and the basic framework of ternary interaction principle, this paper extracts 8 influencing factors from three dimensions of environmental trust, self-efficacy and expectation, through literature combing and qualitative analysis of creating behavior. The research model of knowledge sharing behavior in virtual community in China is established. In this paper, 17 hypothetical paths are put forward, and 267 valid questionnaires are obtained by online questionnaire to the members who have been registered for more than half a year in ten famous virtual communities in China. The hypothesis test is carried out by using the structural equation model. Explore the influence factors of knowledge sharing behavior in virtual community. Finally, 14 paths are verified, 3 hypotheses are negated and 2 modified paths are added. This paper finds that: economic trust, institutional trust, cognitive trust and creative knowledge sharing are positively correlated under virtual community, and knowledge innovation expectation and product incubation expectation positively promote knowledge sharing behavior. Brand marketing expectation has nothing to do with the sharing behavior of creators, and self-efficacy can greatly promote the knowledge-sharing behaviors of creators in virtual communities. In the construction of the virtual community in the future, we should pay attention to the economic consideration and the system design needs of the creators, meet the expectations of the creative knowledge innovation and product incubation, so as to promote the sharing of the virtual community creators' knowledge and accelerate the innovation and entrepreneurship. Promote China's economic development. The research in this paper provides theoretical guidance and policy advice for government and enterprises to further build online guest space.
【學位授予單位】：中北大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F279.2

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