【摘要】：本文主要研究產(chǎn)品失效率特征對(duì)延長(zhǎng)擔(dān)保服務(wù)供應(yīng)鏈的影響,我們假設(shè)這個(gè)延長(zhǎng)擔(dān)保服務(wù)供應(yīng)鏈中只有一個(gè)制造商和一個(gè)零售商以及很多的消費(fèi)者。接著我們利用Stackelberg主從博弈模型對(duì)零售商和制造商的延長(zhǎng)擔(dān)保銷售渠道和定價(jià)決策進(jìn)行綜合分析,并對(duì)延長(zhǎng)擔(dān)保服務(wù)供應(yīng)鏈的協(xié)調(diào)策略進(jìn)行研究。研究結(jié)果能夠?qū)α闶凵毯椭圃焐痰慕?jīng)營(yíng)運(yùn)作管理帶來一些建議,同時(shí)幫助商家更好地根據(jù)產(chǎn)品的失效率特性設(shè)計(jì)更為合理的延長(zhǎng)擔(dān)保產(chǎn)品。這篇文章首次研究三種產(chǎn)品失效率對(duì)產(chǎn)品延長(zhǎng)擔(dān)保政策的影響,包括恒定的失效率,上升的失效率以及下降的失效率,并且我們還對(duì)比了兩種延長(zhǎng)擔(dān)保銷售渠道:零售商或制造商提供延長(zhǎng)擔(dān)保。研究表明,恒定的失效率、上升的失效率和下降的失效率對(duì)延長(zhǎng)擔(dān)保服務(wù)供應(yīng)鏈的協(xié)調(diào)會(huì)產(chǎn)生不同的影響,在恒定失效率和上升失效率的情況下,延長(zhǎng)擔(dān)保由零售商提供時(shí)其長(zhǎng)度要大于由制造商提供的延長(zhǎng)擔(dān)保長(zhǎng)度,而在下降失效率的情況下,卻有可能是由制造商提供的延長(zhǎng)擔(dān)保長(zhǎng)度更長(zhǎng)。我們還發(fā)現(xiàn),在失效率恒定或上升的情況下,延長(zhǎng)擔(dān)保的長(zhǎng)度越長(zhǎng),只購(gòu)買產(chǎn)品不購(gòu)買延長(zhǎng)擔(dān)保的人數(shù)越多,而在失效率下降的情況下,延長(zhǎng)擔(dān)保的長(zhǎng)度越長(zhǎng),只購(gòu)買產(chǎn)品不購(gòu)買延長(zhǎng)擔(dān)保的人數(shù)越少。從系統(tǒng)總利潤(rùn)來看,當(dāng)制造商和零售商的單位維修成本相同時(shí),制造商提供延長(zhǎng)擔(dān)保時(shí)的系統(tǒng)利潤(rùn)要大于零售商提供延長(zhǎng)擔(dān)保時(shí)的系統(tǒng)利潤(rùn)。從制造商和零售商各自的利潤(rùn)來看,我們發(fā)現(xiàn),不管是制造商還是零售商,由自己提供延長(zhǎng)擔(dān)保比由對(duì)方提供延長(zhǎng)擔(dān)保更有利。
[Abstract]:This paper mainly studies the effect of product failure rate characteristics on extending guarantee service supply chain. We assume that there is only one manufacturer and one retailer and many consumers in the extended guarantee service supply chain. Then we use the Stackelberg master-slave model to extend the distribution channel and pricing of the guarantee for the retailer and the manufacturer. This paper makes a comprehensive analysis and studies the coordination strategy of extending the guarantee service supply chain. The results can bring some suggestions to the management of the retailer and the manufacturer, and help the merchants to better design more reasonable extended guarantee products according to the product's failure rate characteristics. This article first studies three kinds of production. The effect of product loss efficiency on product extension guarantee policy, including constant failure rate, rising failure rate, and decreasing failure rate, and we also compare two extension guarantee sales channels: retailers or manufacturers provide extended guarantee. Research shows that constant failure rate, rising failure rate and decline rate are extended guarantee The coordination of the service supply chain will have different effects. In the case of constant failure rate and rising failure rate, the length of the guarantee is longer than the lengthening guarantee length provided by the manufacturer when the retailer is provided, but the lengthening guarantee length provided by the manufacturer is longer in the case of decline inefficiency. We also found that the length of the guarantee is longer. When the failure rate is constant or rising, the longer the length of the guarantee is extended, the more people only purchase the product to extend the guarantee, and the longer the length of the guarantee is extended, the less the number of the guarantee is extended, the less the number of the guarantee is purchased. From the total profit of the system, the unit maintenance of the manufacturer and the retailer At the same cost, the manufacturer provides a greater system profit for extending the guarantee than the retailer provides the system's profit to extend the guarantee. From the respective profits of the manufacturer and the retailer, we find that it is more favorable for us to extend the guarantee than to provide an extension of the guarantee by the manufacturer and the retailer.
【學(xué)位授予單位】：中國(guó)科學(xué)技術(shù)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274

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