本文選題：供應鏈中斷 + 顧客缺貨反應　； 參考：《中國管理科學》2016年07期

【摘要】：傳統(tǒng)的關于供應鏈牛鞭效應的研究,僅關注供應鏈上游成員間(供應商、制造商或零售商)的協(xié)調運作,而忽略缺貨發(fā)生后顧客缺貨反應對供應鏈動態(tài)性的影響。本文利用高層級Petri-net對包含兩個制造商、兩個零售商的供應鏈系統(tǒng)進行建模與仿真,定量地研究不同的缺貨強度下顧客缺貨反應對兩條相互競爭的供應鏈牛鞭效應的影響。研究結果表明,顧客缺貨反應對缺貨品牌及其競爭品牌的牛鞭效應均存在顯著影響,但各種缺貨反應對牛鞭效應的影響程度有所差異,且供應鏈中斷強度(主要體現為發(fā)生缺貨的品牌市場份額以及缺貨持續(xù)時間)亦對牛鞭效應產生顯著影響。我們建議不同產品類型(對應不同的顧客反應組合)的管理者根據品牌的市場占有率、缺貨持續(xù)時間等因素對不同類型的顧客進行購買行為的引導,以緩解牛鞭效應并保持市場份額。
[Abstract]:The traditional research on bullwhip effect of supply chain only pays attention to the coordinated operation among the upstream members of the supply chain (supplier, manufacturer or retailer), while neglecting the impact of customer shortage response on supply chain dynamics. In this paper, we use the high-level Petri-net to model and simulate the supply chain system with two manufacturers and two retailers, and quantitatively study the effect of customer shortage on the bullwhip effect of two competing supply chains under different shortage intensity. The results show that the short of stock response has a significant impact on the bullwhip effect of the shortage brand and its competitive brand, but there are differences in the impact of various shortage reactions on the bullwhip effect. And the supply chain interruption intensity (mainly reflected in the shortage of brand market share and shortage duration) also has a significant impact on bullwhip effect. We suggest that managers of different product types (corresponding to different customer response combinations) guide different types of customers according to brand market share, shortage duration and other factors. To mitigate the bullwhip effect and maintain market share.
【作者單位】： 深圳信息職業(yè)技術學院;哈爾濱工業(yè)大學深圳研究生院;
【基金】：國家自然科學基金資助項目(71171064)
【分類號】：F274

【參考文獻】

相關期刊論文 前4條

1 林文進;江志斌;李國威;孫東繼;;顧客行為和生產能力限制的牛鞭效應分析[J];上海交通大學學報;2015年04期

2 李，

本文編號：2108186