本文選題：創(chuàng)業(yè)自我效能感 + 創(chuàng)業(yè)議題推銷行為　； 參考：《蘭州大學(xué)》2017年碩士論文

【摘要】：中層管理者憑借其在組織管理層級的中間位置,能夠?qū)Q策層的觀點(diǎn)和管理實(shí)踐中存在的問題進(jìn)行調(diào)和,并且在高層和基層管理者之間進(jìn)行有效的信息交流,從而擁護(hù)旨在建立新業(yè)務(wù)的項(xiàng)目,被認(rèn)為是真正落實(shí)公司內(nèi)部創(chuàng)業(yè)行為的群體。通過創(chuàng)業(yè)議題推銷這一典型的公司內(nèi)部創(chuàng)業(yè)行為,中層管理者能夠激發(fā)組織的戰(zhàn)略思考、推動(dòng)組織內(nèi)部創(chuàng)業(yè)的進(jìn)程。因此,本文將聚焦中層管理者創(chuàng)業(yè)議題推銷行為。什么原因會影響其創(chuàng)業(yè)議題推銷的舉動(dòng)呢?社會認(rèn)知理論中認(rèn)為自我效能感是決定個(gè)體產(chǎn)生與效能相關(guān)行為的重要變量,本文結(jié)合社會認(rèn)知的視角,探究創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷可能存在的關(guān)系。此外,班杜拉在其研究中也指出,自我效能感與行為的關(guān)系會受到情境因素的影響[1]。本文結(jié)合社會認(rèn)知理論,從環(huán)境、組織和個(gè)體方面,引入感知的創(chuàng)業(yè)環(huán)境、與高層管理者關(guān)系和權(quán)力距離這三個(gè)調(diào)節(jié)變量,探究情境因素對創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷關(guān)系的影響。探究上述研究具有非常重要的意義,這有助于了解中層管理者創(chuàng)業(yè)自我效能感對創(chuàng)業(yè)議題推銷影響的邊界條件。研究基于社會認(rèn)知理論,構(gòu)建關(guān)于中層管理者創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷的主效應(yīng),探究這兩個(gè)變量之間可能存在的關(guān)系。同時(shí)引入了感知的創(chuàng)業(yè)環(huán)境、與高層管理者關(guān)系和權(quán)力距離等變量,討論這三者對于主效應(yīng)的調(diào)節(jié)作用。研究以136位中層管理者為樣本進(jìn)行數(shù)據(jù)分析,得到的結(jié)論如下:1)中層管理者創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷呈正相關(guān)關(guān)系。2)與高層管理者關(guān)系正向調(diào)節(jié)中層管理者創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷的關(guān)系。3)權(quán)力距離負(fù)向調(diào)節(jié)中層管理者創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷的關(guān)系。感知的創(chuàng)業(yè)環(huán)境的調(diào)節(jié)作用并沒有通過。相比于之前公司內(nèi)部創(chuàng)業(yè)行為的學(xué)術(shù)成果,此文的創(chuàng)新點(diǎn)是:1)本文選取中層管理者為對象,聚焦典型的自下而上的公司內(nèi)部創(chuàng)業(yè)行為——?jiǎng)?chuàng)業(yè)議題推銷行為,豐富并且細(xì)化了關(guān)于公司內(nèi)部創(chuàng)業(yè)行為的研究。2)研究從社會認(rèn)知理論出發(fā),討論了創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷的關(guān)系,并探討了感知的創(chuàng)業(yè)環(huán)境、與高層管理者關(guān)系和權(quán)力距離對于主效應(yīng)的影響,深入分析了創(chuàng)業(yè)自我效能感與創(chuàng)業(yè)議題推銷關(guān)系實(shí)現(xiàn)的影響因素。實(shí)證結(jié)果檢驗(yàn)了與高層管理者關(guān)系和權(quán)力距離的調(diào)節(jié)效應(yīng),豐富了關(guān)于創(chuàng)業(yè)議題推銷行為的研究,同時(shí)也拓寬了自我效能感與創(chuàng)業(yè)議題推銷行為邊界條件的內(nèi)容。在管理實(shí)踐方面,本文也存在相應(yīng)的建議。中層管理者應(yīng)加強(qiáng)創(chuàng)業(yè)自我效能感,相信自己能夠克服創(chuàng)業(yè)議題推銷的種種困難,承擔(dān)起創(chuàng)業(yè)者的角色。此外,中層管理者也應(yīng)注意維護(hù)與高層管理者的關(guān)系,從而獲得更多的資源與支持。組織應(yīng)該嘗試去縮小組織中的權(quán)力距離,弱化中層管理者的權(quán)力距離感,從而激發(fā)出更多由創(chuàng)業(yè)自我效能感導(dǎo)致的創(chuàng)業(yè)議題推銷行為。
[Abstract]:Middle managers, with their middle position in the organization management level, can reconcile the problems in the decision level and the management practice, and carry out effective information exchange between the senior and the grass-roots managers, so as to support the project aimed at establishing new business, which is considered to be the real implementation of the company's internal entrepreneurial behavior. By promoting the typical corporate entrepreneurial behavior through the entrepreneurial topic, the middle managers can stimulate the strategic thinking of the organization and promote the process of internal entrepreneurship. Therefore, this paper will focus on the marketing behavior of the middle-level managers. What reasons will affect the promotion of their entrepreneurial issues? My sense of efficacy is an important variable that determines the individual's performance related to effectiveness. In this paper, the relationship between entrepreneurial self-efficacy and entrepreneurial promotion is explored in the view of social cognition. In addition, Bandura also points out that the relationship between self-efficacy and behavior will be influenced by situational factors in the [1]. Association. Cognitive theory, from the environmental, organizational and individual aspects, the introduction of the perceived entrepreneurial environment, the relationship with the senior managers and the power distance of the three variables, explore the impact of situational factors on entrepreneurial self-efficacy and the promotion of entrepreneurial issues. It is of the non important significance to explore the above research, which helps to understand the middle managers. On the basis of social cognition theory, the paper constructs the main effect of the middle managers' entrepreneurial self efficacy and the promotion of entrepreneurial issues, and explores the possible relationship between the two variables. It also introduces the perceived creation environment, the relationship with the senior managers and the power distance. In the same variable, we discuss the moderating effect of these three parties on the main effect. The study takes 136 middle level managers as samples to analyze the data, and the conclusions are as follows: 1) the relationship between entrepreneurial self-efficacy and entrepreneurial issue promotion is positive correlation.2). The relationship between senior managers and senior managers is to adjust the self-efficacy and Entrepreneurship of middle managers. The relationship between the power distance and the.3) power distance negatively regulates the relationship between entrepreneurial self-efficacy and the promotion of entrepreneurship. The regulatory role of perceived entrepreneurial environment has not passed. Compared with the academic achievements of previous corporate entrepreneurial behavior, the innovation of this article is: 1) this article selects the middle managers as the target, focusing on the typical model. From the perspective of social cognitive theory, this paper discusses the relationship between entrepreneurial self-efficacy and the promotion of entrepreneurial issues from the social cognitive theory, and discusses the perceived entrepreneurial environment, the relationship with the senior managers and the power distance, from the social cognitive theory, from the bottom up of the company's internal entrepreneurial behavior, which enriches and refines the research on the internal business behavior of the company.2. From the influence of the main effect, this paper analyzes the influence factors of the entrepreneurial self-efficacy and the realization of the promotion of entrepreneurial issues. The empirical results examine the regulation effect on the relationship with the senior managers and the distance of the power, enrich the research on the marketing behavior of the entrepreneurship issues and broaden the self-efficacy and the marketing behavior of the entrepreneurship issues. In the management practice, there are corresponding suggestions in the management practice. Middle managers should strengthen the sense of self-efficacy of entrepreneurship, believe that they can overcome the difficulties of the promotion of entrepreneurial issues and assume the role of the entrepreneurs. In addition, the middle managers should also pay more attention to maintaining the relationship with the senior managers and thus gain more money. Source and support. Organizations should try to reduce the power distance in the organization, weaken the sense of power distance of middle managers, and stimulate more entrepreneurial promotion behavior caused by the sense of entrepreneurial self-efficacy.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F279.2;F272.91

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