本文選題：創(chuàng)業(yè) + 創(chuàng)業(yè)激情��； 參考：《南京大學(xué)》2017年碩士論文

【摘要】：創(chuàng)業(yè)活動是國家和地區(qū)經(jīng)濟發(fā)展的引擎,而創(chuàng)業(yè)機會研究是創(chuàng)業(yè)研究中的關(guān)鍵所在。早期關(guān)于創(chuàng)業(yè)機會理論的研究主要的關(guān)注點是創(chuàng)業(yè)者的特質(zhì),探索非創(chuàng)業(yè)者與創(chuàng)業(yè)者之間特質(zhì)的不同。由于創(chuàng)業(yè)者之間特質(zhì)的差異比較會讓問題復(fù)雜化,經(jīng)過創(chuàng)業(yè)特質(zhì)研究困境的反思之后,創(chuàng)業(yè)研究逐漸從創(chuàng)業(yè)者特質(zhì)論轉(zhuǎn)向創(chuàng)業(yè)過程視角,因此,創(chuàng)業(yè)機會識別的識別、評價、開發(fā)過程成為重要的創(chuàng)業(yè)研究主題。創(chuàng)業(yè)激情在創(chuàng)業(yè)實踐中被認為是創(chuàng)業(yè)者的重要品質(zhì),但創(chuàng)業(yè)激情在中國情境中的研究寥寥無幾,因此,我們將創(chuàng)業(yè)激情引入創(chuàng)業(yè)機會識別的研究當(dāng)中,填補國內(nèi)相關(guān)理論研究的空白。同時,對創(chuàng)業(yè)機會識別的研究我們運用了機會識別信念來測量,以規(guī)避創(chuàng)業(yè)機會識別概念上的爭論。對創(chuàng)業(yè)的實踐過程我們提出以下幾個問題:(1)創(chuàng)業(yè)機會的來源是怎樣的?(2)創(chuàng)業(yè)者是如何從紛繁復(fù)雜的市場中探索出潛在的創(chuàng)業(yè)機會,進而對其進行開發(fā)及轉(zhuǎn)化的?(3)對于處于同樣技術(shù)和市場環(huán)境并且有著相同知識水平的創(chuàng)業(yè)者,為何有些能從中識別出機會而另一些不能?(4)面臨同樣的機會時,為何一些人會對實現(xiàn)這一機會充滿自信而另一些人則猶豫徘徊?為了探索以上問題,本文研究了創(chuàng)業(yè)激情與創(chuàng)業(yè)機會識別之間的關(guān)系,并將創(chuàng)業(yè)自我效能和創(chuàng)業(yè)風(fēng)險感知引入研究框架,更深入的了解創(chuàng)業(yè)機會識別的認知過程。本研究以研究創(chuàng)業(yè)激情對機會識別信念的認知過程為基礎(chǔ),在總結(jié)梳理創(chuàng)業(yè)激情、創(chuàng)業(yè)機會識別、創(chuàng)業(yè)自我效能以及創(chuàng)業(yè)風(fēng)險感知的基礎(chǔ)上,通過案例研究實證研究的方法,以22家高科技企業(yè)創(chuàng)業(yè)者訪談資料為案例研究樣本,以79名創(chuàng)業(yè)者及148名職場人士填寫的227份問卷作為實證分析樣本,探索出創(chuàng)業(yè)激情對機會識別信念的關(guān)系,以及創(chuàng)業(yè)自我效能和創(chuàng)業(yè)風(fēng)險感知在其中的認知作用,并通過研究得到以下結(jié)論:(1)較高的創(chuàng)業(yè)激情和創(chuàng)業(yè)自我效能有利于提升機會識別信念;(2)自我效能在創(chuàng)業(yè)激情與機會識別信念的關(guān)系中,起部分中介的作用;(3)較高的創(chuàng)業(yè)風(fēng)險感知會降低激情對機會識別信念的促進作用,但負向作用有限;(4)對先前工作的復(fù)制以及發(fā)現(xiàn)未被滿足的需求是機會的兩大來源。
[Abstract]:Entrepreneurial activity is the engine of national and regional economic development, and entrepreneurial opportunity research is the key to entrepreneurial research. The main focus of the early research on entrepreneurial opportunity theory is the characteristics of entrepreneurs, exploring the differences between non-entrepreneurs and entrepreneurs. Due to the difference between the characteristics of entrepreneurs will complicate the problem, after the reflection of the plight of entrepreneurial trait research, entrepreneurial research gradually from the entrepreneurial trait theory to the perspective of entrepreneurial process, therefore, the identification of entrepreneurial opportunities, evaluation, The development process has become an important subject of entrepreneurship research. Entrepreneurial passion is considered to be an important quality of entrepreneurs in entrepreneurial practice, but there are very few studies on entrepreneurial passion in Chinese context. Therefore, we introduce entrepreneurial passion into the research of entrepreneurial opportunity identification. Fill in the gap of domestic relevant theoretical research. At the same time, we use the opportunity recognition belief to measure the entrepreneurial opportunity recognition to avoid the controversy on the concept of entrepreneurial opportunity recognition. We put forward the following questions about the practical process of entrepreneurship: (1) what is the source of entrepreneurial opportunities? (2) how do entrepreneurs explore the potential entrepreneurial opportunities from the complicated market? And then develop and transform it? (3) Why can some entrepreneurs who are in the same technology and market environment and have the same level of knowledge identify opportunities from them while others do not? (4) when faced with the same opportunities, Why do some people feel confident about realizing this opportunity while others hesitate to do so? In order to explore the above problems, this paper studies the relationship between entrepreneurial passion and entrepreneurial opportunity recognition, and introduces entrepreneurial self-efficacy and entrepreneurial risk perception into the research framework to better understand the cognitive process of entrepreneurial opportunity recognition. This study is based on the cognitive process of entrepreneurial passion to the belief of opportunity recognition, on the basis of summing up entrepreneurial passion, entrepreneurial opportunity recognition, entrepreneurial self-efficacy and entrepreneurial risk perception, through the empirical study of the method of case study. Based on the interview data of 22 high-tech enterprise entrepreneurs and 227 questionnaires filled out by 79 entrepreneurs and 148 professionals, the relationship between entrepreneurial passion and opportunity recognition belief was explored. And the cognitive role of entrepreneurial self-efficacy and entrepreneurial risk perception, The conclusions are as follows: (1) higher entrepreneurial passion and entrepreneurial self-efficacy are beneficial to promote the opportunity recognition belief; (2) Self-efficacy in the relationship between entrepreneurial passion and opportunity recognition belief. (3) higher entrepreneurial risk perception can reduce the promotion of passion to the belief of opportunity recognition, but the negative effect is limited; (4) the replication of previous work and the discovery of unsatisfied needs are the two major sources of opportunity.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F279.2
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本文編號：2050868