發(fā)布時間：2018-06-15 05:22

  本文選題：北京安田成 + 種子機械　； 參考：《寧夏大學》2017年碩士論文

【摘要】：種子是農(nóng)業(yè)生產(chǎn)的源頭,“種子機械”在這個即傳統(tǒng)而又興起高科技的產(chǎn)業(yè)中扮演者重要的角色。改革開放以來,跨國種業(yè)巨頭紛紛進入中國占領(lǐng)市場,也給國內(nèi)的種機市場帶來的沖擊,但是也大大加快了國內(nèi)種機的發(fā)展。大量的玉米制種設(shè)備進入中國,北京安田成機械設(shè)備有限公司就是在這種環(huán)境下應運而生,專業(yè)從事國外進口設(shè)備的代理和北京安田成品牌種機的研發(fā)和生產(chǎn),成立至今,經(jīng)歷了種業(yè)的大發(fā)展和激烈的競爭,近幾年隨著種業(yè)的產(chǎn)能過剩,種業(yè)公司的大清洗,種機公司的生存競爭格外慘烈。因此,種子機械作為種業(yè)行業(yè)的附屬行業(yè),怎么才能在這個行業(yè)繼續(xù)發(fā)展?如何穩(wěn)定、長期、更好的發(fā)展?這就需要我們制定一個有效的,短期內(nèi)解決公司現(xiàn)狀,長期保障公司發(fā)展的戰(zhàn)略。本文將企業(yè)戰(zhàn)略管理理論和企業(yè)的實際情況相聯(lián)系,分析其內(nèi)部條件及外部環(huán)境,識別其優(yōu)勢及劣勢,機遇及威脅,運用SWOT矩陣,制定公司的全體目標和發(fā)展戰(zhàn)略。全文共有七個組成,第一,主要介紹了論文的研究背景、目的和意義。第二部分是企業(yè)戰(zhàn)略管理理論概述,結(jié)合管理理論闡述了企業(yè)戰(zhàn)略管理的發(fā)展和研究現(xiàn)狀。第三部分是公司發(fā)展過程及目前戰(zhàn)略概述,主要介紹公司的主營業(yè)務、發(fā)展過程、和現(xiàn)在使用的發(fā)展戰(zhàn)略。第四部分是公司內(nèi)部條件和外部環(huán)境的分析,通過分析公司的內(nèi)部優(yōu)勢和外在玉米、棉花、小麥、水稻種子行業(yè)的環(huán)境及設(shè)備情況分析以及SWOT矩陣組合分析,得出可以調(diào)整進入其它種子行業(yè)的戰(zhàn)略決定。第五部分是公司在制定發(fā)展戰(zhàn)略的原則的基礎(chǔ)上,制定公司未來發(fā)展的總體目標和相關(guān)戰(zhàn)略,具體闡述了公司的短期目標及發(fā)展戰(zhàn)略,長期目標和發(fā)展戰(zhàn)略。目標和戰(zhàn)略要相得益彰,互相配合才能正確的向著目標前進。第六部分主要是公司戰(zhàn)略的實施和控制,從四個方面闡述了戰(zhàn)略實施的意義、模式、具體操作及如何的控制,只有有效的實施和控制才能保證達到戰(zhàn)略目標。最后為結(jié)論。
[Abstract]:Seed is the source of agricultural production. Seed machinery plays an important role in this traditional and high-tech industry. Since the reform and opening up, multinational seed industry giants have entered China to occupy the market, also to the domestic seed machine market impact, but also greatly accelerated the development of domestic seed machine. A large number of maize seed production equipment have entered China, and Beijing Antian Cheng Machinery and equipment Co., Ltd. has emerged as the times require in this environment. It is specialized in the agent of imported equipment abroad and the research and production of Beijing Antian Brand seed Machine, which has been established since its establishment. After the great development of seed industry and fierce competition, with the overcapacity of seed industry and the cleaning of seed company in recent years, the survival competition of seed machine company is especially fierce. Therefore, seed machinery as a subsidiary industry of the seed industry, how can we continue to develop in this industry? How to stabilize, long-term, better development? This requires us to formulate an effective, short-term solution to the company's current situation, long-term protection of the company's development strategy. This paper combines the theory of enterprise strategic management with the actual situation of the enterprise, analyzes its internal conditions and external environment, identifies its strengths and weaknesses, opportunities and threats, and formulates the whole objectives and development strategies of the company by using SWOT matrix. The thesis consists of seven parts. First, the background, purpose and significance of the thesis are introduced. The second part is an overview of the enterprise strategic management theory, combined with the management theory to explain the development and research status of enterprise strategic management. The third part is an overview of the company's development process and current strategy, mainly introduces the company's main business, development process, and the current use of development strategies. The fourth part is the company's internal conditions and external environment analysis, through the analysis of the company's internal advantages and external corn, cotton, wheat, rice seed industry environment and equipment analysis, as well as SWOT matrix combination analysis, Come to the strategic decision that can adjust to enter other seed industry. The fifth part is that the company formulates the overall goal and the related strategy of the company in the future on the basis of the principle of the development strategy, and expounds the short-term goal and the development strategy, the long-term goal and the development strategy of the company. Goals and strategies should complement each other and work together in order to move toward them correctly. The sixth part is the implementation and control of the company strategy, from four aspects to explain the significance of the implementation of the strategy, mode, specific operations and how to control, only effective implementation and control to ensure the achievement of strategic objectives. Finally, it is a conclusion.
【學位授予單位】：寧夏大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.4;F272

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本文編號：2020853