本文選題：航空公司 + 策略行為�。� 參考：《價(jià)格理論與實(shí)踐》2017年05期

【摘要】：在乘客具有選擇偏好時(shí),研究?jī)r(jià)格承諾策略緩解乘客策略行為的有效性就顯得十分必要。本文通過(guò)建立otelling模型刻畫(huà)乘客的偏好,探討了航空公司在傳統(tǒng)定價(jià)與價(jià)格承諾定價(jià)兩種策略下的均衡價(jià)格及收益,得出了價(jià)格承諾的有效范圍。研究表明:當(dāng)航空公司降價(jià)幅度較大且乘客策略程度較小時(shí),價(jià)格承諾策略下的收益優(yōu)于傳統(tǒng)定價(jià)策略,可以有效緩解乘客策略行為對(duì)航空公司收益的影響。本文應(yīng)用算例驗(yàn)證了理論分析的結(jié)果。同時(shí),研究發(fā)現(xiàn):價(jià)格承諾策略不能完全消除乘客策略行為帶來(lái)的損失;乘客策略程度越小或航空公司降價(jià)幅度越大,價(jià)格承諾策略越有效。
[Abstract]:It is necessary to study the effectiveness of price commitment strategy to alleviate passenger behavior when passengers have a preference for choice. By establishing a otelling model to depict passenger preferences, this paper discusses the equilibrium prices and returns of airlines under the two strategies of traditional pricing and price-commitment pricing, and obtains the effective range of price-commitment. The results show that when the price reduction rate is large and the degree of passenger strategy is small, the profit under the price commitment strategy is better than that under the traditional pricing strategy, which can effectively mitigate the impact of the passenger strategy behavior on the airline revenue. An example is given to verify the results of the theoretical analysis. At the same time, the study found that the price commitment strategy can not completely eliminate the loss caused by passenger strategy behavior; the smaller the degree of passenger strategy or the larger the price reduction, the more effective the price commitment strategy is.
【作者單位】： 重慶交通大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金青年項(xiàng)目(71402012) 重慶市教委自然科學(xué)基金(KJ130402)
【分類(lèi)號(hào)】：F274;F562.5

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本文編號(hào)：2008148