本文選題：果蔬供應(yīng)鏈 + 雙渠道��； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：當(dāng)前,隨著電子商務(wù)發(fā)展成熟和消費(fèi)不斷升級(jí),線上線下與現(xiàn)代物流結(jié)合在一起的新零售業(yè)將更加符合未來商業(yè)發(fā)展的趨勢(shì)。供應(yīng)鏈上的各節(jié)點(diǎn)企業(yè)紛紛開辟線上渠道實(shí)行多渠道運(yùn)營,以滿足消費(fèi)者日益多元化的需求。但是果蔬供應(yīng)鏈的渠道多元化并沒有解決果蔬流通中的高損耗和高成本問題,不論是傳統(tǒng)零售渠道還是生鮮電商渠道,果蔬供應(yīng)鏈面臨的流通效率低、盈利困難等問題依然嚴(yán)峻。本文分別討論果蔬雙渠道集中式供應(yīng)鏈和果蔬雙渠道分散式供應(yīng)鏈的庫存控制模型,旨在解決以下問題:(1)求解變質(zhì)率服從三維Weibull分布和儲(chǔ)存費(fèi)用時(shí)變的果蔬雙渠道集中式供應(yīng)鏈和果蔬雙渠道分散式供應(yīng)鏈的最優(yōu)庫存策略。(2)分析果蔬的最優(yōu)庫存策略因變質(zhì)率的不同而產(chǎn)生的變化;分析價(jià)格敏感性果蔬與價(jià)格不敏感性果蔬最優(yōu)庫存策略的區(qū)別;分析雙渠道中渠道間的交叉價(jià)格敏感系數(shù)對(duì)果蔬雙渠道供應(yīng)鏈庫存策略產(chǎn)生的影響;分析儲(chǔ)存費(fèi)用變化對(duì)果蔬雙渠道供應(yīng)鏈訂貨周期和供應(yīng)鏈整體利潤的影響程度。為解決上述問題,本文按照以下思路展開研究。首先,分別分析果蔬雙渠道集葉中式供應(yīng)鏈和果蔬雙渠道分散式供應(yīng)鏈的庫存水平變化,建立其庫存控制模型。其次,對(duì)模型進(jìn)行求解,對(duì)于果蔬雙渠道集中式供應(yīng)鏈而言,總存在其最優(yōu)庫存策略;對(duì)于果蔬雙渠道分散式供應(yīng)鏈而言,由于模型的復(fù)雜性本文利用算法進(jìn)行求解。最后,通過數(shù)值模擬仿真發(fā)現(xiàn),面臨同樣的市場(chǎng)條件,果蔬雙渠道集中式供應(yīng)鏈的最優(yōu)訂貨周期小于果蔬雙渠道分散式供應(yīng)鏈的最優(yōu)訂貨周期,但其供應(yīng)鏈的整體利潤大于后者。通過對(duì)模型中相關(guān)參數(shù)進(jìn)行靈敏度分析,發(fā)現(xiàn)相同價(jià)格條件下變質(zhì)率越大的果蔬,其雙渠道供應(yīng)鏈的最優(yōu)訂貨周期更短,供應(yīng)鏈整體利潤更低;自身價(jià)格敏感性越高的果蔬,其供應(yīng)鏈的訂貨周期越長,供應(yīng)鏈利潤越小;渠道間價(jià)格敏感性越高,則果蔬雙渠道供應(yīng)鏈的訂貨周期越短,供應(yīng)鏈利潤越大;儲(chǔ)存費(fèi)用提高會(huì)導(dǎo)致果蔬雙渠道供應(yīng)鏈的訂貨周期和整體利潤都減小。
[Abstract]:At present, with the development of e-commerce and the continuous upgrading of consumption, the new retail business, which combines online and modern logistics, will be more in line with the trend of future commercial development. Each node enterprise in the supply chain has opened up online channels to carry out multi-channel operation to meet the increasingly diversified needs of consumers. However, the diversification of supply chain does not solve the problem of high loss and high cost in fruit and vegetable circulation. Whether it is traditional retail channel or fresh electricity channel, the efficiency of fruit and vegetable supply chain is low. Profit difficulties and other problems remain severe. In this paper, the inventory control models of fruit and vegetable dual channel centralized supply chain and fruit and vegetable dual channel decentralized supply chain are discussed respectively. The purpose of this paper is to solve the following problem: (1) to solve the optimal inventory strategy of the dual channel centralized supply chain of fruit and vegetable with three dimensional Weibull distribution and time-varying storage cost, and the decentralized supply chain with two channels of fruits and vegetables.) to analyze the optimal inventory policy of fruits and vegetables. A slight change due to the difference in the rate of deterioration; The differences between price-sensitive fruits and vegetables and price-insensitive optimal inventory strategies are analyzed, and the influence of cross-price-sensitive coefficient between two channels on the inventory strategy of two-channel supply chain is analyzed. The effect of storage cost on ordering cycle and overall profit of supply chain was analyzed. In order to solve the above problems, this paper carries out the research according to the following ideas. Firstly, the inventory level changes of the Chinese supply chain and the decentralized supply chain are analyzed, and the inventory control model is established. Secondly, the model is solved, for the fruit and vegetable dual channel centralized supply chain, there is always its optimal inventory strategy; for the fruit and vegetable dual channel decentralized supply chain, due to the complexity of the model, this paper uses the algorithm to solve the problem. Finally, through numerical simulation, it is found that the optimal ordering period of the two-channel centralized supply chain is smaller than that of the two-channel decentralized supply chain under the same market conditions. But the overall profit of its supply chain is larger than the latter. Through the sensitivity analysis of the related parameters in the model, it is found that the higher the deterioration rate is, the shorter the optimal ordering period of the two-channel supply chain is, and the lower the overall profit of the supply chain is, the higher the price sensitivity of the fruit and vegetable is, the higher the price sensitivity of the fruits and vegetables is. The longer the supply chain order cycle, the smaller the supply chain profit, the higher the price sensitivity between the channels, the shorter the ordering period of the two-channel supply chain, the greater the supply chain profit. The increase of storage cost will result in the decrease of order cycle and overall profit of the double-channel supply chain of fruits and vegetables.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F724.6

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