發(fā)布時(shí)間：2018-06-06 02:30

  本文選題：移動(dòng)互聯(lián)網(wǎng) + 信息傳播�。� 參考：《對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文

【摘要】：隨著信息技術(shù)的不斷升級(jí),移動(dòng)互聯(lián)網(wǎng)時(shí)代已經(jīng)不期而至。移動(dòng)互聯(lián)網(wǎng)的時(shí)興和普及,逐漸在各個(gè)領(lǐng)域改變著人們的生活、娛樂(lè)、消費(fèi)及信息接收的方式等。尤其是隨之而來(lái)的微博、微信等移動(dòng)社交產(chǎn)品的風(fēng)靡,使信息傳播環(huán)境發(fā)生了巨大的變化。信息傳播環(huán)境的越發(fā)復(fù)雜,會(huì)從很大程度上增加企業(yè)發(fā)生危機(jī)事件的可能性,也同時(shí)會(huì)增加企業(yè)處理危機(jī)的難度,給企業(yè)帶來(lái)的危害也可能會(huì)更加嚴(yán)重。那么,企業(yè)如何應(yīng)對(duì)新的信息環(huán)境帶來(lái)的挑戰(zhàn),找到更好的危機(jī)公關(guān)策略,盡可能地降低危機(jī)事件對(duì)企業(yè)造成的損失,更好地維護(hù)企業(yè)的品牌形象,保證企業(yè)良好持續(xù)發(fā)展,這就成為一個(gè)重要的研究課題。本文在移動(dòng)互聯(lián)網(wǎng)時(shí)代的背景下,旨在為現(xiàn)代企業(yè)探索參考價(jià)值較高的危機(jī)公關(guān)應(yīng)對(duì)策略,并為危機(jī)公關(guān)領(lǐng)域的學(xué)術(shù)研究提供新的內(nèi)容和思路。具體來(lái)講,首先在緒論的部分,闡釋了選題的意義、國(guó)內(nèi)外研究現(xiàn)狀。接著在第二章中闡述了危機(jī)公關(guān)概念、處理原則等基本理論。第三章中提出了移動(dòng)互聯(lián)網(wǎng)時(shí)代的到來(lái)給企業(yè)危機(jī)公關(guān)帶來(lái)的挑戰(zhàn),接著為了提高論文的實(shí)用性,第四章對(duì)移動(dòng)互聯(lián)網(wǎng)時(shí)代下危機(jī)公關(guān)的一個(gè)典型案例進(jìn)行了剖析,在此基礎(chǔ)上最終在第五章中得出移動(dòng)互聯(lián)網(wǎng)時(shí)代下企業(yè)危機(jī)公關(guān)的應(yīng)對(duì)策略。最后對(duì)本研究進(jìn)行了總結(jié)。
[Abstract]:With the continuous upgrading of information technology, the era of mobile Internet has come unexpectedly. With the popularity and popularity of mobile Internet, people's life, entertainment, consumption and the way of receiving information are gradually changed in various fields. Especially, the popularity of mobile social products such as Weibo and WeChat has changed the environment of information dissemination. The increasingly complex information communication environment will greatly increase the possibility of enterprise crisis events, but also increase the difficulty for enterprises to deal with the crisis, the harm to enterprises may also be more serious. Then, how can enterprises cope with the challenges brought by the new information environment, find better crisis public relations strategies, reduce the losses caused by the crisis events as far as possible, better maintain the brand image of the enterprises, and ensure the good and sustainable development of the enterprises? This has become an important research topic. Under the background of the era of mobile Internet, this paper aims to explore the crisis public relations coping strategies with high reference value for modern enterprises, and to provide new contents and ideas for the academic research in crisis public relations field. Specifically, in the first part of the introduction, the significance of the topic, domestic and foreign research status. Then in the second chapter, the concept of crisis public relations, handling principles and other basic theories are expounded. The third chapter puts forward the challenges to corporate crisis public relations brought by the advent of the mobile Internet era, and then in order to improve the practicability of the paper, the fourth chapter analyzes a typical case of crisis public relations in the mobile Internet era. On this basis, finally in the fifth chapter to come to the mobile Internet era corporate crisis public relations strategy. Finally, the research is summarized.
【學(xué)位授予單位】：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F272.3
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本文編號(hào)：1984634