本文選題：核心競爭力 + 戰(zhàn)略��； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：超硬材料工具在多個新興工業(yè)材料加工領(lǐng)域中具有“工業(yè)牙齒”的作用,助推我國航空、高鐵、汽車、電子等支柱產(chǎn)業(yè)實現(xiàn)轉(zhuǎn)型升級,促進機械、軸承等行業(yè)的發(fā)展,是21世紀(jì)大有發(fā)展?jié)摿Φ木芗庸すぞ?在我國發(fā)展迅速。在此背景下,超硬材料工具行業(yè)也面臨著激烈的競爭,尤其高端精密工具的市場份額長期被世界發(fā)達(dá)國家的先進企業(yè)占據(jù),與此同時,隨著行業(yè)巨頭進入中國市場,在國內(nèi)紛紛成立合資或獨資企業(yè),國內(nèi)傳統(tǒng)超硬材料工具制造企業(yè)如果不能快速實現(xiàn)轉(zhuǎn)型升級,是很難與之競爭抗衡的,企業(yè)如何不斷培育和提升自身的核心競爭力,并擁有持續(xù)的競爭優(yōu)勢,變得十分緊迫和重要。本論文選取了 JR超硬材料工具制造公司作為研究對象,首先從核心競爭力定義和內(nèi)涵出發(fā),梳理總結(jié)核心競爭力理論,以此作為制定JR公司核心競爭力提升策略的理論基礎(chǔ);接下來運用PEST分析工具和波特五力模型,深入分析公司面臨的宏觀環(huán)境和行業(yè)競爭環(huán)境,指出公司面臨的機遇和挑戰(zhàn)。同時從公司的組織結(jié)構(gòu)、經(jīng)營現(xiàn)狀、產(chǎn)品結(jié)構(gòu)、技術(shù)創(chuàng)新四個維度對JR公司內(nèi)部環(huán)境進行探究,指出公司自身的優(yōu)勢和劣勢;然后在內(nèi)外部環(huán)境分析基礎(chǔ)上進行SWOT綜合分析,并運用價值鏈分析法找尋JR公司價值增值較大環(huán)節(jié)的關(guān)鍵能力,再根據(jù)核心競爭力的判別標(biāo)準(zhǔn)提煉出公司的核心競爭力,通過分析發(fā)現(xiàn)JR公司目前的核心競爭力是技術(shù)創(chuàng)新;最后為了保持和提升核心競爭力,本文根據(jù)公司的背景特點和實際情況,通過相關(guān)資源的聚焦戰(zhàn)略實現(xiàn)公司的戰(zhàn)略目標(biāo),并為其選擇核心競爭力提升路徑,制定核心競爭力提升的策略。另外還提出了核心競爭力提升的保障措施,在公司保持持續(xù)的競爭優(yōu)勢的同時,推進信息化建設(shè)、強化市場營銷、加強文化建設(shè),將公司劣勢轉(zhuǎn)為優(yōu)勢。本論文研究的重點是如何保持并提升JR公司的核心競爭力。為此,在學(xué)習(xí)總結(jié)核心競爭力理論的基礎(chǔ)上,實地考察JR公司,搜集公司的經(jīng)營數(shù)據(jù)和相關(guān)資料,并運用多種分析工具開展研究。本文的研究內(nèi)容能夠為國內(nèi)其他超硬材料制品企業(yè)提供可借鑒的經(jīng)驗,使其通過培育和提升自身的核心競爭力,更好的實現(xiàn)轉(zhuǎn)型升級,擁有持續(xù)競爭力。
[Abstract]:Super hard material tools have the role of "industrial teeth" in many new industrial materials processing fields, helping to promote the transformation and upgrading of China's aviation, high-speed rail, automobile, electronics and other pillar industries, and to promote the development of machinery, bearings and other industries. Is the 21 st century has the development potential precision processing tool, develops rapidly in our country. In this context, the super-hard material tools industry is also facing fierce competition, especially the market share of high-end precision tools has long been occupied by advanced enterprises in developed countries, at the same time, as the industry giants enter the Chinese market, Joint ventures or sole proprietorship enterprises have been set up in China one after another. If domestic traditional super-hard material tool manufacturing enterprises can not quickly realize the transformation and upgrading, it is very difficult to compete with them. How to continuously cultivate and enhance their core competitiveness, And has a sustained competitive advantage, become very urgent and important. In this paper, JR Superhard material tool Manufacturing Company is selected as the research object. Firstly, from the definition and connotation of core competence, the core competence theory is summarized, which is the theoretical basis for formulating the promotion strategy of core competence of Jr company. Then, using the PEST analysis tool and Porter's five-force model, the paper deeply analyzes the macro environment and the industry competition environment faced by the company, and points out the opportunities and challenges faced by the company. At the same time, this paper probes into the internal environment of Jr company from four dimensions of organizational structure, management status, product structure and technological innovation, and points out the advantages and disadvantages of the company itself, and then makes a comprehensive analysis of SWOT on the basis of internal and external environment analysis. The value chain analysis method is used to find the key ability of the value added link of Jr company, and then the core competence of the company is extracted according to the criterion of the core competence. Through the analysis, it is found that the core competence of Jr company is technological innovation. Finally, in order to maintain and enhance the core competitiveness, according to the company's background characteristics and actual conditions, through the focused strategy of related resources to achieve the strategic objectives of the company, and choose a path to enhance the core competitiveness for the company. Develop strategies to enhance core competitiveness. In addition, the paper also puts forward the safeguard measures to enhance the core competence. While maintaining the continuous competitive advantage, the company promotes the information construction, strengthens the marketing, strengthens the cultural construction, and turns the inferiority of the company into the advantage. This paper focuses on how to maintain and enhance the core competitiveness of Jr. Therefore, on the basis of studying and summarizing the theory of core competence, we investigate Jr Company on the spot, collect the company's management data and relevant information, and use various analytical tools to carry out the research. The research content of this paper can provide reference experience for other super hard material products enterprises in China, so that they can achieve better transformation and upgrade and have sustainable competitiveness by cultivating and improving their core competitiveness.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.4;F271

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